{"id":6147,"date":"2022-11-02T18:54:11","date_gmt":"2022-11-02T17:54:11","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/il-black-friday-2022-di-mediaworld-torna-con-una-vera-vera-vera-ma-davvero-incredibile-campagna-omnichannel-ideata-dal-gruppo-armando-testa\/"},"modified":"2022-11-04T13:11:42","modified_gmt":"2022-11-04T12:11:42","slug":"il-black-friday-2022-di-mediaworld-torna-con-una-vera-vera-vera-ma-davvero-incredibile-campagna-omnichannel-ideata-dal-gruppo-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/il-black-friday-2022-di-mediaworld-torna-con-una-vera-vera-vera-ma-davvero-incredibile-campagna-omnichannel-ideata-dal-gruppo-armando-testa\/","title":{"rendered":"MediaWorld\u2019s Black Friday 2022 is back with a real, truly real, real but truly incredible omni-channel campaign created by the Armando Testa Group!"},"content":{"rendered":"\n

It doesn’t\nmatter what the brand or what the product is: in November everyone has their\nown Black Friday. A whole month in which anything – absolutely anything \u2013 can\nbecome a bargain. But not all offers are the same, and MediaWorld knows\nsomething about that, it\u2019s the leading brand in the hi-tech retail sector. <\/p>\n\n\n\n

And it\u2019s\nprecisely on this simple observation that the concept of the MediaWorld\ncampaign is based: it\u2019s the only one that has the real, true, true but truly\ntrue Black Friday. <\/p>\n\n\n\n

The Armando\nTesta Group, which is managing the brand communication in 2022 too, illustrates\nthis concept with a heavy dose of irony for MediaWorld\u2019s most important promo\nof the year, alongside the iconic M there\u2019s an exceptional testimonial: Frank\nMatano, talented comic and entertainer who enjoys huge popularity across all\nmedia, from the most traditional TVCs to social media.<\/p>\n\n\n\n

Frank is the\nhost of Frank Friday, a goofy Black Friday with nonsensical offers. It will be\nour M, now an icon of brand expertise, that bursts onto the scene in an\nexplosive way to show us the real, true, true but truly true Black Friday\noffers. Frank Friday was conceived as a real creative platform developed to the\nmax, not just regarding creativity but also media. Indeed, the campaign has\nbeen enhanced with one-to-one consultancy with Youtube, Meta and Tik Tok, making\nit truly omni-channel. <\/p>\n\n\n\n

The Armando\nTesta Group also managed the digital and social media communication, developing\npurpose designed creativity: Youtube, Spotify, Meta and Tik Tok will feature a\nseries of original and native digital contents, that allow the public to get\ndeeper into the campaign and interact with the Frank Friday! <\/p>\n\n\n\n

The campaign\nwas produced by AT Studios.<\/p>\n\n\n\n

The true, true,\ntrue but truly true MediaWorld Black Friday will be on air throughout November\non the main television and radio stations, covering the entire day and in\nparticular prime time (regarding TV) and the drive time (as far as the radio is\nconcerned). The TV ads will be 15″, while the radio ones will be 20″.<\/p>\n\n\n\n

Credits<\/p>\n\n\n\n

Agency:\nArmando Testa Group<\/p>\n\n\n\n

Executive\ncreative direction: Georgia Ferraro, Nicola Cellemme<\/p>\n\n\n\n

Creative\nteam: Wanda Napoletano, Lorenzo Blangiardo<\/p>\n\n\n\n

Account\nteam: Emanuele Cicogna Mozzoni, Carola Sessa, Chiara Simone<\/p>\n\n\n\n

Production company: AT Studios<\/p>\n\n\n\n

Director: Augusto Storero<\/p>\n\n\n\n

Dop: Karim Andreotti<\/p>\n\n\n\n

Original Soundtrack: Mokamusic<\/p>\n\n\n\n

Post Production: Band<\/p>\n\n\n\n

Credits Frank Matano<\/p>\n\n\n\n

Talent Management: Newco Mgmt<\/p>\n\n\n\n

Grooming: Andrea Croci<\/p>\n\n\n\n

Stylist:\nMimina Cornacchia<\/p>\n\n\n\n

Assistant\nStylist: Gabriella Piluso<\/p>\n\n\n\n