{"id":6161,"date":"2022-11-04T12:55:32","date_gmt":"2022-11-04T11:55:32","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/xmax-family-con-la-nuova-campagna-globale-2023-firmata-armando-testa-yamaha-invita-i-rider-to-follow-the-max\/"},"modified":"2022-11-06T12:45:16","modified_gmt":"2022-11-06T11:45:16","slug":"xmax-family-con-la-nuova-campagna-globale-2023-firmata-armando-testa-yamaha-invita-i-rider-to-follow-the-max","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/xmax-family-con-la-nuova-campagna-globale-2023-firmata-armando-testa-yamaha-invita-i-rider-to-follow-the-max\/","title":{"rendered":"XMAX Family: with the new 2023 global campaign, created by Armando Testa, Yamaha invites riders to \u201cFollow the MAX\u201d"},"content":{"rendered":"\n

Over the first\nten years of life, the XMAX family was positioned as the best-selling range of\nSport Scooters, and in 2017 it further strengthened its leadership in the\nEuropean market with the introduction of the XMAX 300. Yamaha Motor Europe\u2019s\nlaunch of the new 100% connected XMAX range for 2023 represents one of the most\nimportant steps forward in recent years in terms of Yamaha Sport Scooter design<\/p>\n\n\n\n

The new campaign was designed by the Armando Testa agency and forms part\nof the Nothing but the MAX<\/em> film saga,\nwhich began in 2021 with the video TMAX – Straight\nto the MAX<\/em>: a series of independent stories inspired by spy and action\nmovies to highlight the dynamism and modernity of the scooters through high\nintensity riding scenes.                                                                     The creativity for the\nglobal launch of the XMAX family was developed from the new design, in\nparticular the new headlights that look like the shape of an X and come to\nsymbolise the performance and style that riders can achieve aboard the XMAX .                                                       The\nhero of the film actually finds himself pursuing a series of mysterious Xs that\nappear along his path and that lead him to the end of his mission.                                                           The\nrange boasts three main features: functionality, performance and design. That\nleads to the campaign claim, Follow the\nMAX<\/em>, an invitation for all riders to follow the max functionality,\nperformance and design. <\/p>\n\n\n\n

The multi touch\npoint campaign is planned globally to present the XMAX 300<\/strong> model to the Thai market and other Asian countries, and\nthe XMAX 300 Tech MAX<\/strong>, XMAX 300, XMAX 125 Tech MAX<\/strong> and XMAX 125<\/strong> models to the European one,\nunderlining the international appeal of the most successful Yamaha Sport\nScooters.<\/p>\n\n\n\n

Credits<\/strong><\/strong><\/p>\n\n\n\n

Agency:\nArmando Testa Group<\/p>\n\n\n\n

Executive\ncreative direction: Nicola Cellemme and Georgia Ferraro<\/p>\n\n\n\n

Creative\nsupervision: Sebastien Sardet<\/p>\n\n\n\n

Creative\nteam: Roberto Capodanno and Davide Carretta<\/p>\n\n\n\n

Client\nservice: Sascha van der Plas, Martina Conterio<\/p>\n\n\n\n

Production\ncompany: Armando Testa Studios<\/p>\n\n\n\n

Director:\nMichele Sirigu<\/p>\n\n\n\n

DOP:\nCesare Danese<\/p>\n\n\n\n

Photographer:\nLuciano Consolini<\/p>\n\n\n\n

Colour\ncorrection and post production: BAND<\/p>\n\n\n\n

Photo\npost production: Sara Lucchetta, Riccardo Corda<\/p>\n\n\n\n

Music\nand SFX: Guido Smider<\/p>\n\n\n\n

\"\"
TMAX Tech MAX Key Visual<\/figcaption><\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Over the first ten years of life, the XMAX family was positioned as the best-selling range of Sport Scooters, and in 2017 it further strengthened its leadership in the European market with the introduction of the XMAX 300. Yamaha Motor Europe\u2019s launch of the new 100% connected XMAX range for 2023 represents one of the […]<\/p>\n","protected":false},"author":5,"featured_media":6162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"\nXMAX Family: with the new 2023 global campaign, created by Armando Testa, Yamaha invites riders to \u201cFollow the MAX\u201d - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/xmax-family-con-la-nuova-campagna-globale-2023-firmata-armando-testa-yamaha-invita-i-rider-to-follow-the-max\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"XMAX Family: with the new 2023 global campaign, created by Armando Testa, Yamaha invites riders to \u201cFollow the MAX\u201d - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Over the first ten years of life, the XMAX family was positioned as the best-selling range of Sport Scooters, and in 2017 it further strengthened its leadership in the European market with the introduction of the XMAX 300. 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