{"id":6187,"date":"2022-11-10T17:12:36","date_gmt":"2022-11-10T16:12:36","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/lavazza-e-armando-testa-yes-were-open\/"},"modified":"2022-11-11T14:10:49","modified_gmt":"2022-11-11T13:10:49","slug":"lavazza-e-armando-testa-yes-were-open","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/lavazza-e-armando-testa-yes-were-open\/","title":{"rendered":"Lavazza and Armando Testa, YES! we’re OPEN"},"content":{"rendered":"\n

\u201cYes! We\u2019re Open\u201d is the title\nof the Lavazza 2023 Calendar, created by photographer Alex Prager, with\ncreative direction from the Armando Testa agency.<\/p>\n\n\n\n

A series of initiatives,\nalways in collaboration with Armando Testa, followed the official presentation\nat the Milan Triennale. And there are more to follow.<\/p>\n\n\n\n

The Lavazza Flagship Store in\nPiazza San Fedele was specially fitted with window decals and posters as were\nother prestigious coffee shops in Milan.<\/p>\n\n\n\n

Domination on WeTransfer with\nthe most expressive photos from the Calendar and the video-manifesto.<\/p>\n\n\n\n

A\ncampaign and various social activities to find out more about the project and\nthe site. <\/p>\n\n\n\n

This\nyear\u2019s site is even more special since it is dedicated not only to \u201cYes! We\u2019re\nopen\u201d but also to the last ten years of the Calendar associated with\nsustainability and the projects from the Lavazza Foundation, using\nan \u201cEaster egg\u201d section, hidden in the shots by Alex Prager.<\/p>\n\n\n\n

\u201cYes! We\u2019re Open\u201d is a\nuniversal message of inclusion and welcome, launched by Lavazza in the area it\ndominates i.e. coffee shops\/bars.<\/p>\n\n\n\n

Because a coffee shop is the\nmost democratic place in the world, where prejudice has never existed, and\nlabels never applied, where everyone is welcome.<\/p>\n\n\n\n

And, according to Armando\nTesta and Lavazza that\u2019s why we can read \u201cYes! We\u2019re open\u201d both on the door of a\ncoffee shop and on the cover of the Calendar. <\/p>\n\n\n\n

A sign that is much more than\nan invitation: a promise, a message of freedom and welcome which comes along at\na historical moment of (re)opening of coffee shops after some difficult years. <\/p>\n\n\n\n

The is the true positioning of\nLavazza, accurately reflecting the values of this global brand which has been\n\u201copen\u201d since 1895.<\/p>\n\n\n\n

For the creative concept,\ndevelopment and realization from Armando Testa: <\/p>\n\n\n\n

Michele Mariani,\nExecutive Creative Director<\/p>\n\n\n\n

Federico Bonenti and Andrea\nLantelme, Copy and art Creative Directors<\/p>\n\n\n\n

Michela\nRepellino, Graphic Designer<\/p>\n\n\n\n

Antonella Raso,\nJunior Copy<\/p>\n\n\n\n

Ottavia Giola, Junior\nArt<\/p>\n\n\n\n

For the digital\npart and creation of the site:<\/p>\n\n\n\n

Gabriella De\nStefano and Paolo Fenoglio Creative Directors<\/p>\n\n\n\n

Marco Savojardo\nChief Technology Officer<\/p>\n\n\n\n

Maria Matarrese\nUX designer<\/p>\n\n\n\n

Silvia\nMaistrello UI Designer<\/p>\n\n\n\n

Antonio\nPezzella Creative Developer<\/p>\n\n\n\n

Luca Perli Motion Designer<\/p>\n\n\n\n

Account Team and Project\nManagement: Gina Graci, Francesca Romaldo, Federica Cartocci.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

\u201cYes! We\u2019re Open\u201d is the title of the Lavazza 2023 Calendar, created by photographer Alex Prager, with creative direction from the Armando Testa agency. A series of initiatives, always in collaboration with Armando Testa, followed the official presentation at the Milan Triennale. And there are more to follow. The Lavazza Flagship Store in Piazza San […]<\/p>\n","protected":false},"author":5,"featured_media":6189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"\nLavazza and Armando Testa, YES! we're OPEN - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/lavazza-e-armando-testa-yes-were-open\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Lavazza and Armando Testa, YES! we're OPEN - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"\u201cYes! We\u2019re Open\u201d is the title of the Lavazza 2023 Calendar, created by photographer Alex Prager, with creative direction from the Armando Testa agency. 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