{"id":620,"date":"2018-11-12T14:00:00","date_gmt":"2018-11-12T13:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2018\/11\/12\/christmas-is-lavazza-with-a-modo-mio-and-armando-testa\/"},"modified":"2019-03-14T12:36:51","modified_gmt":"2019-03-14T11:36:51","slug":"christmas-is-lavazza-with-a-modo-mio-and-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/christmas-is-lavazza-with-a-modo-mio-and-armando-testa\/","title":{"rendered":"CHRISTMAS IS LAVAZZA\u2019! WITH A MODO MIO AND ARMANDO TESTA."},"content":{"rendered":" CHRISTMAS IS LAVAZZA\u2019! WITH A MODO MIO AND ARMANDO TESTA <p>At Christmas, the spotlight is turned to the Musical in Heaven, which has got even more sparkle for the festive season.<\/p><p>With the creativity of Armando Testa and the extraordinary singing (and great dancing!)  skills of Maurizio Crozza, Lavazza has written a new chapter dedicated to the A Modo Mio range and the launch of the new Idola machine: the perfect Christmas present for lovers of the most heavenly coffee, a great one whether at home or at a bar.  <\/p><p>&#8220;I want to celebrate Christmas ce soir!&#8221; Sings the Devil with his sparkling red jacket and his Fred Astaire style cane. He has arrived up in Heaven disguised as St. Peter, to toast the parties with a cup of coffee and above all to make off with the whole range of the A Modo Mio machines. <\/p><p>But the cherubs on their swings catch on to his trick, and an unexpected &#8220;Elvis&#8221; version Saint Peter, with his golden jacket and batwing sleeves, will chase him back to the underworld crooning in a charming and charismatic style, worthy of the Broadway lights, from the top of a staircase, &#8220;You&#8217;re not part of the party, Christmas is Lavazz\u00e0!&#8221;. <\/p><p>The comet star shines, the staircase lights up, music maestro! The song Lady Marmalade has been rearranged in Christmas style by Silvano Belfiore. Production company Filmmaster Productions, directed by Federico Brugia. <\/p><p>A Modo Mio Musical in 30\u201d and 15\u201d cuts makes its TV and web debut on 11 November.<\/p><p>CREDITS<\/p><p>Agency: Armando Testa<\/p><p>Creative Direction: Michela Sartorio and Monica Pirocca<\/p><p>Director: Federico Brugia<\/p><p>Production Company: Filmmaster Productions<\/p><p>Post production: Band<\/p><p>Music: Lady Marmalade \u2013 Arrangement by Silvano Belfiore<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n   <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/295690-%20Lavazza%20Musical%202-56ef1f-original-1542029063.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/295690-%20Lavazza%20Musical%202-56ef1f-original-1542029063.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/295690-%20Lavazza%20Musical%202-56ef1f-original-1542029063.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/295689-Lavazza%20Musical_3-6e6696-original-1542029059.jpg\">\n <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/295689-Lavazza%20Musical_3-6e6696-original-1542029059.jpg\" \n         alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/295689-Lavazza%20Musical_3-6e6696-original-1542029059.jpg\" \n       class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/zVxnqu6Ix9Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>At Christmas, the spotlight is turned to the Musical in Heaven, which has got even more sparkle for the festive season.<br \/>\nWith the creativity of Armando Testa and the extraordinary singing (and great dancing!)  skills of Maurizio Crozza, Lavazza has written a new chapter dedicated to the A Modo Mio range and the launch of the new Idola machine: the perfect Christmas present for lovers of the most heavenly coffee, a great one whether at home or at a bar.<\/p>\n","protected":false},"author":2,"featured_media":676,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CHRISTMAS IS LAVAZZA\u2019! WITH A MODO MIO AND ARMANDO TESTA. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/christmas-is-lavazza-with-a-modo-mio-and-armando-testa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"CHRISTMAS IS LAVAZZA\u2019! WITH A MODO MIO AND ARMANDO TESTA. - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"At Christmas, the spotlight is turned to the Musical in Heaven, which has got even more sparkle for the festive season. With the creativity of Armando Testa and the extraordinary singing (and great dancing!) skills of Maurizio Crozza, Lavazza has written a new chapter dedicated to the A Modo Mio range and the launch of the new Idola machine: the perfect Christmas present for lovers of the most heavenly coffee, a great one whether at home or at a bar.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/03\/295688-Lavazza-Musical-8c5a96-original-1542029059.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Vincenzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/christmas-is-lavazza-with-a-modo-mio-and-armando-testa\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/en\/christmas-is-lavazza-with-a-modo-mio-and-armando-testa\/\",\"name\":\"CHRISTMAS IS LAVAZZA\u2019! WITH A MODO MIO AND ARMANDO TESTA. - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2018-11-12T13:00:00+00:00\",\"dateModified\":\"2019-03-14T11:36:51+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/christmas-is-lavazza-with-a-modo-mio-and-armando-testa\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/en\/christmas-is-lavazza-with-a-modo-mio-and-armando-testa\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/christmas-is-lavazza-with-a-modo-mio-and-armando-testa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CHRISTMAS IS LAVAZZA\u2019! WITH A MODO MIO AND ARMANDO TESTA.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\",\"name\":\"Andrea Vincenzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"caption\":\"Andrea Vincenzi\"},\"sameAs\":[\"https:\/\/twitter.com\/ArmandoTestaSpA\"],\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/avincenzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CHRISTMAS IS LAVAZZA\u2019! WITH A MODO MIO AND ARMANDO TESTA. - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/christmas-is-lavazza-with-a-modo-mio-and-armando-testa\/","twitter_card":"summary_large_image","twitter_title":"CHRISTMAS IS LAVAZZA\u2019! WITH A MODO MIO AND ARMANDO TESTA. - AT News Room","twitter_description":"At Christmas, the spotlight is turned to the Musical in Heaven, which has got even more sparkle for the festive season. With the creativity of Armando Testa and the extraordinary singing (and great dancing!) skills of Maurizio Crozza, Lavazza has written a new chapter dedicated to the A Modo Mio range and the launch of the new Idola machine: the perfect Christmas present for lovers of the most heavenly coffee, a great one whether at home or at a bar.","twitter_image":"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/03\/295688-Lavazza-Musical-8c5a96-original-1542029059.jpg","twitter_creator":"@ArmandoTestaSpA","twitter_site":"@ArmandoTestaSpA","twitter_misc":{"Scritto da":"Andrea Vincenzi","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/newsroom.armandotesta.it\/en\/christmas-is-lavazza-with-a-modo-mio-and-armando-testa\/","url":"https:\/\/newsroom.armandotesta.it\/en\/christmas-is-lavazza-with-a-modo-mio-and-armando-testa\/","name":"CHRISTMAS IS LAVAZZA\u2019! WITH A MODO MIO AND ARMANDO TESTA. - AT News Room","isPartOf":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#website"},"datePublished":"2018-11-12T13:00:00+00:00","dateModified":"2019-03-14T11:36:51+00:00","author":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a"},"breadcrumb":{"@id":"https:\/\/newsroom.armandotesta.it\/en\/christmas-is-lavazza-with-a-modo-mio-and-armando-testa\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsroom.armandotesta.it\/en\/christmas-is-lavazza-with-a-modo-mio-and-armando-testa\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/newsroom.armandotesta.it\/en\/christmas-is-lavazza-with-a-modo-mio-and-armando-testa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsroom.armandotesta.it\/it\/"},{"@type":"ListItem","position":2,"name":"CHRISTMAS IS LAVAZZA\u2019! WITH A MODO MIO AND ARMANDO TESTA."}]},{"@type":"WebSite","@id":"https:\/\/newsroom.armandotesta.it\/it\/#website","url":"https:\/\/newsroom.armandotesta.it\/it\/","name":"AT News Room","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a","name":"Andrea Vincenzi","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g","caption":"Andrea Vincenzi"},"sameAs":["https:\/\/twitter.com\/ArmandoTestaSpA"],"url":"https:\/\/newsroom.armandotesta.it\/it\/author\/avincenzi\/"}]}},"_links":{"self":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/620\/"}],"collection":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/users\/2\/"}],"replies":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/comments\/?post=620"}],"version-history":[{"count":2,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/620\/revisions\/"}],"predecessor-version":[{"id":2550,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/620\/revisions\/2550\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/media\/676\/"}],"wp:attachment":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/media\/?parent=620"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/tags\/?post=620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}