{"id":6211,"date":"2022-11-11T15:16:27","date_gmt":"2022-11-11T14:16:27","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/armando-testa-e-yamaha-motor-europe-insieme-ad-eicma-e-on-the-roads-of-life\/"},"modified":"2022-11-15T16:59:36","modified_gmt":"2022-11-15T15:59:36","slug":"armando-testa-e-yamaha-motor-europe-insieme-ad-eicma-e-on-the-roads-of-life","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/armando-testa-e-yamaha-motor-europe-insieme-ad-eicma-e-on-the-roads-of-life\/","title":{"rendered":"Armando Testa and Yamaha Motor Europe together at Eicma and On The Roads Of Life"},"content":{"rendered":"\n

Excellent sporting performance, all-round versatility and long-distance capability: Yamaha Motor Europe’s Sport Touring has never been so exciting.<\/p>\n\n\n\n

The new campaign by Armando Testa focused on the Roads of Life<\/em> segment, is addressed to people who know how to enjoy the road and experience passion to the full when in the saddle of the TRACER 7, TRACER 7GT, NIKEN, TRACER 9, TRACER 9 GT and the latest addition TRACER 9 GT+, with adaptive cruise control, unified braking system,<\/em> radar<\/em> and TFT screen.<\/em><\/em><\/p>\n\n\n\n

Different models with different levels of performance, each guaranteed to generate thrills whatever the road surface. The 3 videos, one for each model, become real branded content and the stars are breath-taking landscapes, the best epic roads in the world, that all enthusiasts, sooner or later, just have to ride along.<\/p>\n\n\n\n

So, the Roads of Life <\/em>become itineraries, coordinates, maps: everything you need to experience and share incredibly exciting and adrenaline-pumping moments.                                                                                                                        <\/p>\n\n\n\n

The multi touch point<\/em> campaign developed for digital<\/em>, social<\/em>, print<\/em> and catalogue pictures<\/em> was created by Armando Testa and really proves that travel is not just movement but an adventure to be experienced with guidance alone or with friends.<\/p>\n\n\n\n

Credits:<\/p>\n\n\n\n

Client: Yamaha Motor Europe<\/p>\n\n\n\n

Agency: Armando Testa Group<\/p>\n\n\n\n

Executive creative direction: Nicola Cellemme and Georgia Ferraro<\/p>\n\n\n\n

Creative supervisor: S\u00e9bastien Sardet<\/p>\n\n\n\n

Client service team: Sascha van der Plas and Martina Conterio<\/p>\n\n\n\n

Production company: Armando Testa Studios<\/p>\n\n\n\n

Directors: <\/p>\n\n\n\n

Michele Sirigu (TRACER 7, TRACER 9)<\/p>\n\n\n\n

Luciano Consolini (NIKEN)<\/p>\n\n\n\n

Photographers:<\/p>\n\n\n\n

Alessio Barbanti (TRACER 7, TRACER 9)<\/p>\n\n\n\n

Luciano Consolini, Chiara Ludovica Quadrelli (NIKEN)<\/p>\n\n\n\n

Colour correction and post production: BAND<\/p>\n\n\n\n

Photo post production: Sara Lucchetta, Riccardo Corda<\/p>\n\n\n\n

Music and SFX: Guido Smider<\/p>\n\n\n\n

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