{"id":6311,"date":"2023-01-23T17:45:21","date_gmt":"2023-01-23T16:45:21","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/nuova-gamma-ypsilon-tech-a-porter-tecnologia-senza-fili-eleganza-senza-compromessi-on-air-con-cristiana-capotondi-firma-armando-testa\/"},"modified":"2023-01-24T10:12:20","modified_gmt":"2023-01-24T09:12:20","slug":"nuova-gamma-ypsilon-tech-a-porter-tecnologia-senza-fili-eleganza-senza-compromessi-on-air-con-cristiana-capotondi-firma-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/nuova-gamma-ypsilon-tech-a-porter-tecnologia-senza-fili-eleganza-senza-compromessi-on-air-con-cristiana-capotondi-firma-armando-testa\/","title":{"rendered":"\u201cNew Ypsilon Range. \u201cTech \u00e0 porter. Wireless technology. Uncompromising elegance.\u201d on air with Cristiana Capotondi. Created by Armando Testa."},"content":{"rendered":"\n<p>The new Ypsilon Range, even more connected, even more efficient and even more stylish.<\/p>\n\n\n\n<p>\u201cTech \u00e0 porter. Wireless technology.\u00a0Uncompromising elegance.\u201d\u00a0That\u2019s the claim of the communication campaign dedicated to the new Lancia Ypsilon Range. It describes how technology and elegance blend together and are embodied in the new model in perfect Lancia style.\u00a0The actor Cristiana Capotondi, the brand testimonial, stars in the ad. She faces everyday life on board her Lancia Ypsilon, being ever more connected, efficient and stylish thanks also to her &#8220;friendly&#8221; travel companion: a red &#8220;E. Marinella by Lancia\u201d bag.\u00a0In a musical crescendo, the ad, along with 4 short videos, describes some moments in a &#8220;typical&#8221; day in city traffic, highlighting the winning features of the new car, even in the most unpredictable situations.                       Developed for TV, print and digital, the communication campaign was created by the creative agency Armando Testa, the ad was directed by Ago Panini, production company Movie Magic, with soundtrack by the maestro Flavio Ibba.<\/p>\n\n\n\n<p>The record-breaking Lancia Ypsilon achieved the best market share in its history in 2022, consolidating its leadership in segment B for the fourth consecutive year.<\/p>\n\n\n\n<p>Link comunicato<a href=\"https:\/\/www.media.stellantis.com\/it-it\/lancia\/press\/nuova-gamma-ypsilon-tecnologia-senza-fili-ed-eleganza-senza-compromessi\" class=\"\">https:\/\/www.media.stellantis.com\/it-it\/lancia\/press\/nuova-gamma-ypsilon-tecnologia-senza-fili-ed-eleganza-senza-compromessi<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/01\/nuovagammaypsilon2023-63c6ce48e4f35_63c916cdde8b4-1024x512.jpg\" alt=\"\" class=\"wp-image-6307\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/01\/nuovagammaypsilon2023-63c6ce48e4f35_63c916cdde8b4-1024x512.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/01\/nuovagammaypsilon2023-63c6ce48e4f35_63c916cdde8b4-800x400.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/01\/nuovagammaypsilon2023-63c6ce48e4f35_63c916cdde8b4-768x384.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/01\/nuovagammaypsilon2023-63c6ce48e4f35_63c916cdde8b4-696x348.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/01\/nuovagammaypsilon2023-63c6ce48e4f35_63c916cdde8b4-1068x534.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/01\/nuovagammaypsilon2023-63c6ce48e4f35_63c916cdde8b4-840x420.jpg 840w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/01\/nuovagammaypsilon2023-63c6ce48e4f35_63c916cdde8b4.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/9rNBQNNU7Jk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen title=\"Nuova Gamma Ypsilon\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The new Ypsilon Range, even more connected, even more efficient and even more stylish. \u201cTech \u00e0 porter. Wireless technology.\u00a0Uncompromising elegance.\u201d\u00a0That\u2019s the claim of the communication campaign dedicated to the new Lancia Ypsilon Range. It describes how technology and elegance blend together and are embodied in the new model in perfect Lancia style.\u00a0The actor Cristiana Capotondi, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cNew Ypsilon Range. \u201cTech \u00e0 porter. Wireless technology. Uncompromising elegance.\u201d on air with Cristiana Capotondi. Created by Armando Testa. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/nuova-gamma-ypsilon-tech-a-porter-tecnologia-senza-fili-eleganza-senza-compromessi-on-air-con-cristiana-capotondi-firma-armando-testa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"\u201cNew Ypsilon Range. \u201cTech \u00e0 porter. Wireless technology. Uncompromising elegance.\u201d on air with Cristiana Capotondi. Created by Armando Testa. - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"The new Ypsilon Range, even more connected, even more efficient and even more stylish. \u201cTech \u00e0 porter. Wireless technology.\u00a0Uncompromising elegance.\u201d\u00a0That\u2019s the claim of the communication campaign dedicated to the new Lancia Ypsilon Range. 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