{"id":6454,"date":"2023-04-04T17:17:21","date_gmt":"2023-04-04T15:17:21","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/una-vacanza-in-umbria-da-maestro-dal-2-aprile-on-air-la-campagna-primaverile-di-promozione-turistica-dellumbria-firmata-da-armando-testa\/"},"modified":"2023-04-05T13:22:54","modified_gmt":"2023-04-05T11:22:54","slug":"una-vacanza-in-umbria-da-maestro-dal-2-aprile-on-air-la-campagna-primaverile-di-promozione-turistica-dellumbria-firmata-da-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/una-vacanza-in-umbria-da-maestro-dal-2-aprile-on-air-la-campagna-primaverile-di-promozione-turistica-dellumbria-firmata-da-armando-testa\/","title":{"rendered":"<strong>A \u201cMaestro\u201d holiday in Umbria: the new spring promotional campaign for tourism in Umbria, created by Armando Testa is on air from 2nd April<\/strong>"},"content":{"rendered":"\n<p>Perugia April \u201823 \u2013 Perugino emerges furtively from his famous painting &#8220;The Adoration of the Magi&#8221; which is in the National Gallery of Umbria in Perugia, then he sets off towards the exit &nbsp;to discover&nbsp; all the beauty in the cities and villages of Umbria: the campaign to promote tourism in the Region of Umbria is starting again, &nbsp;and this time, \u201cthe finest Maestro of Italy\u201d in person, is the one who will promote the spring season with a new ad created by Armando Testa, airing on TV from 2 April.<\/p>\n\n\n\n<p>The film opens in one of the most beautiful rooms of the National Gallery, from where Perugino sets off, once in the streets, he volunteers to be an unusual guide for a couple of tourists, out to discover the beauties of Umbria.<\/p>\n\n\n\n<p>The frenetic journey of the threesome touches on places that are close to the heart of the great artist: from Citt\u00e0 della Pieve to Trasimeno, from Panicale to the waterfalls of Marmore Falls. A sequence of spectacular villages, breathtaking landscapes and masterpieces. All the ingredients to ensure that a holiday in Umbria is an unforgettable experience.<\/p>\n\n\n\n<p>The ad closes with an invitation to \u201cVivere l\u2019arte con nuove emozioni\u201d <em>(Experience art with new emotions)<\/em> and the historic pay-off \u201cUmbria. Cuore verde d\u2019Italia\u201d. <em>(Umbria. The Green heart of Italy).<\/em><\/p>\n\n\n\n<p>The communication campaign includes a rotation of three 30\u201d subjects. In the final part, they photograph different sites to show everything that makes up the panoramas in Umbria. From May, the journey will feature additional areas in Umbria as a backdrop.<\/p>\n\n\n\n<p>Produced by Armando Testa Studios and directed by Luca Grafner; media strategy by The Gate Communication.<\/p>\n\n\n\n<p>Credits:<\/p>\n\n\n\n<p>Client: Region of Umbria<\/p>\n\n\n\n<p>Agency: Armando Testa<\/p>\n\n\n\n<p>Creative Direction: Raffaele Balducci<\/p>\n\n\n\n<p>Creative team: Raffaele Balducci, Daniele Bona<\/p>\n\n\n\n<p>Client Service: Giovanna Far\u00e8<\/p>\n\n\n\n<p>Production Company: Armando Testa Studios<\/p>\n\n\n\n<p>Executive Producer: Raffaele Romano<\/p>\n\n\n\n<p>Producer: Chicco Ronchetti<\/p>\n\n\n\n<p>Director: Luca Grafner<\/p>\n\n\n\n<p>Music: Opera Music<\/p>\n\n\n\n<figure class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" data-id=\"6441\"  src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/04\/1-1024x576.jpg\" alt=\"\" class=\"wp-image-6441\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/04\/1-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/04\/1-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/04\/1-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/04\/1-1536x864.jpg 1536w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/04\/1-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/04\/1-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/04\/1-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/04\/1-1320x743.jpg 1320w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/04\/1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" data-id=\"6442\"  src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/04\/2-1024x576.jpg\" alt=\"\" class=\"wp-image-6442\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/04\/2-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/04\/2-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/04\/2-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/04\/2-1536x864.jpg 1536w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/04\/2-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/04\/2-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/04\/2-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/04\/2-1320x743.jpg 1320w, 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allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Perugia April \u201823 \u2013 Perugino emerges furtively from his famous painting &#8220;The Adoration of the Magi&#8221; which is in the National Gallery of Umbria in Perugia, then he sets off towards the exit &nbsp;to discover&nbsp; all the beauty in the cities and villages of Umbria: the campaign to promote tourism in the Region of Umbria [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6456,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A \u201cMaestro\u201d holiday in Umbria: the new spring promotional campaign for tourism in Umbria, created by Armando Testa is on air from 2nd April - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, 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