{"id":6528,"date":"2023-05-05T13:55:57","date_gmt":"2023-05-05T11:55:57","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/yamaha-motor-europe-e-armando-testa-danno-voce-alla-generazione-neos\/"},"modified":"2023-05-05T14:06:43","modified_gmt":"2023-05-05T12:06:43","slug":"yamaha-motor-europe-e-armando-testa-danno-voce-alla-generazione-neos","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/yamaha-motor-europe-e-armando-testa-danno-voce-alla-generazione-neos\/","title":{"rendered":"Yamaha Motor Europe and Armando Testa give generation Neo\u2019s a voice."},"content":{"rendered":"\n<p>Yamaha Motor Europe has launched its new NEO&#8217;s campaign that addresses the need felt by an entire generation to get their stress levels down to zero. So NEO&#8217;s generation are able to &nbsp;rediscover how important it is to feel fully themselves, sharing authentic moments with others, and above all living in a more sustainable way.<\/p>\n\n\n\n<p>With NEO&#8217;s noise, emissions and stress decrease giving space for more positive feelings; the result is a group\u00a0 of young people who are carefree \u00a0and fun and who share the same passion.<\/p>\n\n\n\n<p>The Armando Testa agency has come up with dynamic and fun creativity combining the emotions of this generation as they ride their NEO&#8217;s with the reliability and light-heartedness offered by electric scooters.<\/p>\n\n\n\n<p>NEO\u2019s is presented in its three colours: Midnight Black, Milky White and the new <em>Aqua &nbsp;<\/em>colour which is the absolute star of this new video in the Move, Live, Love segment. &nbsp;The &nbsp;video strategy closes with the payoff \u201cMove Smart\u201d: an invitation to move around the city in an intelligent, sustainable, simple carefree way. &nbsp;<\/p>\n\n\n\n<p><strong>CREDITS<\/strong><\/p>\n\n\n\n<p>Client: Yamaha Motor Europe<\/p>\n\n\n\n<p>Agency: Armando Testa Group<\/p>\n\n\n\n<p>Executive Creative Directors: Nicola Cellemme, Georgia Ferraro<\/p>\n\n\n\n<p>Creative Supervisor: S\u00e9bastien Sardet<\/p>\n\n\n\n<p>Creative Team: Marcello Maiorana, Mariacarmen Ranieri<\/p>\n\n\n\n<p>Client Service Team: Sascha van der Plas, Martina Conterio<\/p>\n\n\n\n<p>Directors and Photographers: Luciano Consolini, Chiara Ludovica Quadrelli<\/p>\n\n\n\n<p>Producer: Massimo Busato<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"548\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/05\/thumbnail_YME_KV_Neos2023-1024x548.jpg\" alt=\"\" class=\"wp-image-6526\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/05\/thumbnail_YME_KV_Neos2023-1024x548.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/05\/thumbnail_YME_KV_Neos2023-800x428.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/05\/thumbnail_YME_KV_Neos2023-768x411.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/05\/thumbnail_YME_KV_Neos2023-696x372.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/05\/thumbnail_YME_KV_Neos2023-1068x572.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/05\/thumbnail_YME_KV_Neos2023-785x420.jpg 785w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/05\/thumbnail_YME_KV_Neos2023.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2023 Yamaha NEO\u2019s electric scooter. Move Smart\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/J95G7BYypow?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Yamaha Motor Europe has launched its new NEO&#8217;s campaign that addresses the need felt by an entire generation to get their stress levels down to zero. So NEO&#8217;s generation are able to &nbsp;rediscover how important it is to feel fully themselves, sharing authentic moments with others, and above all living in a more sustainable way. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6530,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yamaha Motor Europe and Armando Testa give generation Neo\u2019s a voice. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-danno-voce-alla-generazione-neos\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Yamaha Motor Europe and Armando Testa give generation Neo\u2019s a voice. - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Yamaha Motor Europe has launched its new NEO&#8217;s campaign that addresses the need felt by an entire generation to get their stress levels down to zero. 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