{"id":6551,"date":"2023-05-17T09:27:44","date_gmt":"2023-05-17T07:27:44","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/segnoverde-si-affida-ad-armando-testa-per-il-nuovo-posizionamento\/"},"modified":"2023-05-18T12:20:23","modified_gmt":"2023-05-18T10:20:23","slug":"segnoverde-si-affida-ad-armando-testa-per-il-nuovo-posizionamento","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/segnoverde-si-affida-ad-armando-testa-per-il-nuovo-posizionamento\/","title":{"rendered":"SegnoVerde entrusts Armando Testa with their new positioning."},"content":{"rendered":"\n

SegnoVerde, full digital brand of the Canarbino Group, which operates as a 100% Green supplier of Electricity and Gas has chosen Armando Testa for their new positioning campaign\u00a0\u00a0by direct assignation.<\/p>\n\n\n\n

The collaboration involves the production of a TV\u00a0 and radio ad, on air from Sunday 14 May. For the occasion, a musical catchphrase has been revisited to face very topical issues that affect the sensitivity and the wallet of Italian families using an ironic tone of voice.<\/p>\n\n\n\n

“Splash”, the acclaimed single featured in the last Sanremo Festival by the duo Colapesce Dimartino, has been reinterpreted using a counter-current approach and fun storytelling.<\/p>\n\n\n\n

The campaign represents a true manifesto of the divide in today\u2019s current society.<\/p>\n\n\n\n

To the cry of “but I work to pay for electricity and gas!” a voice is given to all Italians tired of the continuous increases in bills, but also eager to find a supplier who respects the environment.<\/p>\n\n\n\n

The brand presents itself as a solution for living a life immersed in green in the name of savings.<\/p>\n\n\n\n

So, SegnoVerde\u2019s twofold mission is described in an entertaining but direct way: on the one hand, their commitment to the environment, demonstrated by an energy model based on energy coming from renewable sources and on the reduction of emissions; and on the  other by the ability to ensure a reduction in energy costs for consumers, who are more sensitive than ever to such issues today.<\/p>\n\n\n\n

The campaign marks a new chapter for the brand, which aims at becoming a reference point in the national arena for green supply of electricity and gas using digital channels.  <\/p>\n\n\n\n

Production was entrusted to Armando Testa Studios, while strategy and planning were managed by Media Italia.<\/p>\n\n\n\n

Credits<\/strong><\/p>\n\n\n\n

Client: SegnoVerde<\/p>\n\n\n\n

Agency: Armando Testa <\/p>\n\n\n\n

Creative direction: Jacopo Morini, Fabiano Pagliara<\/p>\n\n\n\n

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