{"id":6658,"date":"2023-07-27T12:04:55","date_gmt":"2023-07-27T10:04:55","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=6658"},"modified":"2023-07-27T12:06:44","modified_gmt":"2023-07-27T10:06:44","slug":"a-trip-around-the-natural-habitat-of-food-preservation-cuki-launches-the-campaign-for-the-new-cuki-app-save-the-food-with-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/a-trip-around-the-natural-habitat-of-food-preservation-cuki-launches-the-campaign-for-the-new-cuki-app-save-the-food-with-armando-testa\/","title":{"rendered":"A trip around the natural habitat of food preservation: Cuki launches the campaign for the new Cuki App Save the Food with Armando Testa."},"content":{"rendered":"\n

Anyone never found themselves freezing left over food and then storing it in a back corner of the freezer and then forgetting all about it, so running the risk that it is wasted?<\/p>\n\n\n\n

A freezer is a domestic appliance in almost every home, but often instead of being a tool we use every day it becomes a place unexplored for long periods of time.<\/p>\n\n\n\n

Cuki\u2019s mission has always been\u00a0food preservation\u00a0<\/strong>and\u00a0<\/strong>fighting waste,\u00a0and it now\u00a0launches the new\u00a0Cuki App Save the Food,\u00a0the perfect digital ally to ensure your freezer is always at your fingertips.<\/p>\n\n\n\n

The app was designed and developed by the Armando Testa agency: it\u2019s an innovative useful tool, simple to use and free of charge offers to help members of the same family or flat-mates be aware of what is to be found in their freezer. <\/p>\n\n\n\n

The campaign communication uses a creative approach borrowing the language of nature documentaries, and the\u00a0freezer\u00a0becomes the\u201cnatural\u201d habitat for preservation, the cradle of food biodiversity where our food can feel protected and safe, always fresh.<\/p>\n\n\n\n


Getting to know your own freezer is the most effective strategy to combat waste: with the Cuki App Save the Food all this becomes possible in an immediate and intuitive way. <\/p>\n\n\n\n

Intended for home use, even when not using Cuki products, the Cuki App Save the Food App – available on the\u00a0Apple Store\u00a0<\/em>and\u00a0Google Play<\/em>\u00a0– lets us know what is in our freezer at any time and when it is time to defrost our food.\u00a0\u00a05 days before the recommended defrosting date, a notification will be sent about the food to be defrosted and eaten as soon as possible.<\/p>\n\n\n\n

An enormous database of more than 350 foods of different types, both fresh and cooked, means all you have to do is select what you want to freeze and the App will do all the rest, indicating on the food sheet the date of freezing, and the days until it should be defrosted. If some particular food is not included in the database, it can be added manually at any time.<\/p>\n\n\n\n

The App is further enhanced with lots of other functions, such as managing more than one freezer in different houses, sharing a freezer with other members of the family and practical tips on how to correctly wrap food, and freeze and defrost it in the most suitable way.<\/p>\n\n\n\n

The\u00a0integrated communication campaign, starts off on 12 July and runs on an eco-system with a number of touchpoints: digital, social, TV and daily press ads.\u00a0\u00a0<\/p>\n\n\n\n

The campaign includes 15\u201d video hero contents, vertical video spots on specific functions of the app, and static content with the goal of building awareness and consideration.<\/p>\n\n\n\n

Media strategy managed by Media Italia, includes a mix of players with different targeting models, with online on a range of CTV devices Desktop, Mobile, Streaming audio.
Video production managed by Armando Testa Studios.<\/p>\n\n\n\n

Credits<\/p>\n\n\n\n

Client: Cuki Cofresco<\/p>\n\n\n\n

Marketing Manager: Carlo Bertolino<\/p>\n\n\n\n

Brand Manager: Elisabeth Beccaris <\/p>\n\n\n\n

Agency: Armando Testa<\/p>\n\n\n\n

Executive creative direction: Michele Mariani<\/p>\n\n\n\n

Digital creative direction: Gabriella De Stefano, Paolo Fenoglio<\/p>\n\n\n\n

Creative team: Laura Guida, Laura Celli Volta<\/p>\n\n\n\n

Social media managers: Fabio Cuscun\u00e0, Eleonora Valerisce<\/p>\n\n\n\n

CTO: Marco Savojardo<\/p>\n\n\n\n

Client service: Giovanna Far\u00e8, Arianna Cipolloni, Francesca Toschi<\/p>\n\n\n\n

Production: Armando Testa Studios<\/p>\n\n\n\n

Director Dadomani<\/p>\n\n\n\n

Media: Media Italia<\/p>\n\n\n\n

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