{"id":6692,"date":"2023-09-19T10:19:51","date_gmt":"2023-09-19T08:19:51","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/con-beborah-milano-e-intesta-il-tuo-sguardo-passa-a-un-livello-pro\/"},"modified":"2023-09-20T13:36:19","modified_gmt":"2023-09-20T11:36:19","slug":"con-beborah-milano-e-intesta-il-tuo-sguardo-passa-a-un-livello-pro","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/con-beborah-milano-e-intesta-il-tuo-sguardo-passa-a-un-livello-pro\/","title":{"rendered":"With Deborah Milano and InTesta, your look hits a pro level."},"content":{"rendered":"\n

There are lots of mascaras on the market: they might give greater volume, length and definition.<\/p>\n\n\n\n

But only one high performing mascara lets your look really <\/strong>jump to a higher level, and gives your lashes the effect of an extension worthy of any professional beauty salon. Which one? A PRO mascara, obviously.<\/p>\n\n\n\n

This is the insight behind Deborah Milano\u2019s <\/strong>new TV campaign, created by InTesta – Armando Testa Group, for the communication of the innovative mascara <\/strong>Like a PRO Volume extension effect.<\/em> <\/strong>This product with surprising qualities, was inspired by the most popular lash treatment in lashmakingcentres.<\/em><\/p>\n\n\n\n

The beautiful star of the video has an intense and magnetic gaze, and she shows us that it is not necessary to subject yourself to lengthy, expensive sessions in a beauty salon to get full, long and defined lashes \u2013 just like after applying extensions. All you need is a few applications off the right mascara to ensure your look immediately reaches a \u201cPRO level\u201d.<\/p>\n\n\n\n

You can recognise the winning features of this product with just one glance: an innovative elastomer spiral applicator that envelops the lashes at 360\u00b0 and guarantees precise application, without clumping and a texture with a shiny, super elastic formula and a vinyl consistency. For wow-effect lashes, with extreme volume and infinite length, comparable to the results obtained in a professional salon.<\/p>\n\n\n\n

The mood of the ad is glam and pop \u2013 it is set in a salon that reminds us of the colours and graphics of the packaging. We wanted to draw a parallel with the professional world, making ring lights <\/strong>of different sizes the protagonists of the scenography. This is not just an indispensable accessory for a lashmakeror a professional beautician, but a tool able to magnify the beauty of someone\u2019s look as well as all the details of the product.<\/p>\n\n\n\n

The campaign was directed by Giorgio Neri, and also includes a version dedicated to the new Like a PRO with<\/em> Hyaluronic acid<\/em> <\/em><\/strong>(ideal to give a hydration and nourishment boost to your eyelashes). This is the first 20” TV ad to air on all broadcasters from 17 September.<\/p>\n\n\n\n

The entire communication for the Like a PRO range is also supported by a digital campaign, <\/strong>with shorter cuts for social use, and an influencer marketing campaign.<\/p>\n\n\n\n

CREDITS<\/strong>:<\/p>\n\n\n\n

\u2022 Agency: InTesta – Armando Testa Group<\/p>\n\n\n\n

\u2022 Executive Creative Directors: Nicola Cellemme, Georgia Ferraro<\/p>\n\n\n\n

\u2022 Creative Team: Chiara Panattoni, Carlotta Gilardi<\/p>\n\n\n\n

\u2022 Client Director: Laura Alberti<\/p>\n\n\n\n

\u2022 Account Executive: Erika Gentile<\/p>\n\n\n\n

\u2022 Production Company: Albatros Film<\/p>\n\n\n\n

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