{"id":6782,"date":"2023-10-30T16:46:18","date_gmt":"2023-10-30T15:46:18","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/xsr900-gp-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-icona-dello-sport-heritage\/"},"modified":"2023-10-31T10:57:53","modified_gmt":"2023-10-31T09:57:53","slug":"xsr900-gp-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-icona-dello-sport-heritage","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/xsr900-gp-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-icona-dello-sport-heritage\/","title":{"rendered":"XSR900 GP: Yamaha Motor Europe and Armando Testa launch the new icon of Sport Heritage.<\/strong>"},"content":{"rendered":"\n

Yamaha Motor Europe and the Armando Testa agency have consolidated their long-standing collaboration with the launch of a new model in the Sport Heritage segment. <\/p>\n\n\n\n

Since the creation of Faster Sons <\/em>in 2015, the segment has represented the heritage and passion for the world of motorcycle racing and in general for a vintage aesthetic combined with a modern twist. All the models represent the synthesis of timeless design with state-of-the-art technology.<\/p>\n\n\n\n

Today an icon has been born: the new XSR900 GP is a tribute to the unforgettable racing Yamaha of the \u201980s and \u201990s, a period of great success for the brand and its riders. <\/p>\n\n\n\n

The campaign was conceived for true enthusiasts and has a twofold objective: on the one hand to involve the audience with an exciting story, and on the other to describe a \u201cbeast\u201d ready to get running and, at the same time, a piece of art to admire. <\/p>\n\n\n\n

The hero comes home, stops and admires his new bike and in his memory, he starts running through a sequence of images of the old YZR. His desire to get riding grows, his hand begin to tremble, his eyes full of adrenalin.  The new XSR900 GP is right there, as if on the altar of racing history, and it seems to be waiting for him.<\/p>\n\n\n\n

The new bike might have just been born, but it\u2019s already an icon for all fans:\u00a0Born Iconic<\/strong>, as the claim declares.\u00a0<\/p>\n\n\n\n

The campaign includes three different cuts of 90\u2019\u2019, 30\u2019\u2019 and 15\u2019\u2019, as well as a 10\u201d teaser, press and catalogues images. It has been planned on all the brand\u2019s digital and social channels.<\/p>\n\n\n\n

Credits<\/strong><\/p>\n\n\n\n

Agency: Armando Testa Group<\/p>\n\n\n\n

Executive creative direction: Nicola Cellemme and Georgia Ferraro<\/p>\n\n\n\n

Creative supervisor: Sebastien Sardet<\/p>\n\n\n\n

Creative team: Roberto Capodanno, Gaetano Corvino, Davide Carretta<\/p>\n\n\n\n

Client service director: Sascha van der Plas<\/p>\n\n\n\n

Account executive: Martina Conterio<\/p>\n\n\n\n

Production company: Armando Testa Studios<\/p>\n\n\n\n

Director: Luciano Consolini<\/p>\n\n\n\n

DP: Luigi Gamba<\/p>\n\n\n\n

Photographers: Chiara Quadrelli and Luciano Consolini<\/p>\n\n\n\n

Colour correction: Claudio Beltrami<\/p>\n\n\n\n

Photo post production: Walkin Studio<\/p>\n\n\n\n

Music and SFX: Guido Smider<\/p>\n\n\n\n

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