{"id":6807,"date":"2023-11-03T14:42:22","date_gmt":"2023-11-03T13:42:22","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/yamaha-motor-europe-e-armando-testa-scatenano-il-dark-side-con-le-nuove-campagne-di-mt-09-e-mt-09-sp\/"},"modified":"2023-11-07T13:46:21","modified_gmt":"2023-11-07T12:46:21","slug":"yamaha-motor-europe-e-armando-testa-scatenano-il-dark-side-con-le-nuove-campagne-di-mt-09-e-mt-09-sp","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/yamaha-motor-europe-e-armando-testa-scatenano-il-dark-side-con-le-nuove-campagne-di-mt-09-e-mt-09-sp\/","title":{"rendered":"Yamaha Motor Europe and Armando Testa unleash the Dark Side with the new MT-09 E MT-09 SP campaigns"},"content":{"rendered":"\n<p>Yamaha Motor Europe is communicating again with a new chapter in the Dark Side of Japan to introduce the new MT-09 e MT-09 SP with two campaigns created once again by Armando Testa.<\/p>\n\n\n\n<p>Unleash your Darkness is the concept of the new MT-09 campaign, and it is an invitation from the brand to free that dark side which guides the riders deepest impulses.<\/p>\n\n\n\n<p>Scene after scene, curve after curve in the saddle of the new MT-09, the protagonist reveals his dark side: everything all around him seems to quiver with energy and the night time city catapults him into an evocative and futurist Tokyo.<\/p>\n\n\n\n<p>The treatment of the video presents an innovative use of generative AI meaning that the full visionary spirit of the Dark Side of Japan can be captured to the max conveying the dreamlike sensations experienced by the rider onboard his bike.<\/p>\n\n\n\n<p>An AI technique that Yamaha Motor Europe and AT Studios just had to experiment with.<\/p>\n\n\n\n<p>Thanks to its top-level technical features, the new MT-09SP represents the pinnacle of the Masters of Torque: thanks to its extreme performance, this is a bike that challenges you to dare. The rider\u2019s adrenalin filled riding is a challenge to get the better of his dark side where every acceleration demonstrates the power unleased by the new Dark Side of Japan.<\/p>\n\n\n\n<p>This new campaign is the representation of the purest Darkness: futuristic mood, top-level performance, adrenalin ad technology summed up in the Master of Darkness concept.<\/p>\n\n\n\n<p><strong>Credits:<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Client: Yamaha Motor Europe<strong><\/strong><\/p>\n\n\n\n<p>Agency: Armando Testa Group<strong><\/strong><\/p>\n\n\n\n<p>Executive creative direction: Nicola Cellemme and Georgia Ferraro<strong><\/strong><\/p>\n\n\n\n<p>Creative supervisor: Sebastien Sardet<strong><\/strong><\/p>\n\n\n\n<p>Creative team: Lorenzo Blangiardo, Maria Meioli<strong><\/strong><\/p>\n\n\n\n<p>Client service director: Sascha van der Plas<strong><\/strong><\/p>\n\n\n\n<p>Account executive: Martina Conterio<strong><\/strong><\/p>\n\n\n\n<p>Production company: Armando Testa Studios<strong><\/strong><\/p>\n\n\n\n<p>Director: DI\u2022AL<strong><\/strong><\/p>\n\n\n\n<p>DoP: Diego Indraccolo<strong><\/strong><\/p>\n\n\n\n<p>Photographer: Alessio Barbanti<strong><\/strong><\/p>\n\n\n\n<p>Post Production &amp; Colour correction: BAND<strong><\/strong><\/p>\n\n\n\n<p>Photo post production: Riccardo Corda, Sara Lucchetta<strong><\/strong><\/p>\n\n\n\n<p>Music: Sarah Eisenfizs<strong><\/strong><\/p>\n\n\n\n<p>Sound: Smider Noise<strong><\/strong><\/p>\n\n\n\n<figure class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" data-id=\"6804\"  src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09SP-1024x576.jpg\" alt=\"\" class=\"wp-image-6804\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09SP-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09SP-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09SP-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09SP-1536x864.jpg 1536w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09SP-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09SP-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09SP-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09SP-1320x743.jpg 1320w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09SP.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09-1024x576.jpg\" alt=\"\" class=\"wp-image-6805\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09-1536x864.jpg 1536w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09-1320x743.jpg 1320w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2024 Yamaha MT-09: Unleash your Darkness\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/6WNa658b8nw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2024 Yamaha MT-09 SP: Master of Darkness\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/W5Ltsk5xGZM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Yamaha Motor Europe is communicating again with a new chapter in the Dark Side of Japan to introduce the new MT-09 e MT-09 SP with two campaigns created once again by Armando Testa. Unleash your Darkness is the concept of the new MT-09 campaign, and it is an invitation from the brand to free that [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6808,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yamaha Motor Europe and Armando Testa unleash the Dark Side with the new MT-09 E MT-09 SP campaigns - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-scatenano-il-dark-side-con-le-nuove-campagne-di-mt-09-e-mt-09-sp\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Yamaha Motor Europe and Armando Testa unleash the Dark Side with the new MT-09 E MT-09 SP campaigns - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Yamaha Motor Europe is communicating again with a new chapter in the Dark Side of Japan to introduce the new MT-09 e MT-09 SP with two campaigns created once again by Armando Testa. 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