{"id":6881,"date":"2023-11-28T11:04:31","date_gmt":"2023-11-28T10:04:31","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/le-stagioni-ditalia-di-nuovo-in-tv-una-storia-di-eccellenza-firmata-armando-testa\/"},"modified":"2023-11-29T10:57:57","modified_gmt":"2023-11-29T09:57:57","slug":"le-stagioni-ditalia-di-nuovo-in-tv-una-storia-di-eccellenza-firmata-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/le-stagioni-ditalia-di-nuovo-in-tv-una-storia-di-eccellenza-firmata-armando-testa\/","title":{"rendered":"Le Stagioni d\u2019Italia on TV once again: a story of excellence created by Armando Testa.<\/strong>"},"content":{"rendered":"\n

Le Stagioni d\u2019Italia, the brand of excellent Italian products which is part of the BF Group, is on TV, digital, and social channels with a new communication campaign. <\/p>\n\n\n\n

The project was conceived and produced by the Armando Testa Group and it uses a recognizable and representative symbol to tell the story of the brand. A large size ear of Senatore Cappelli wheat, enhanced with a typical black moustache which turns into a pen moving across the fields as it writes a new story: about Le Stagioni d\u2019Italia and its products. A knowing pathway where pasta, a source of protein and low in fat and sugar,  and which satisfies people\u2019s wish for goodness and wellbeing, is transported from the field to the table.  This desire literally takes shape in the wheat field and comes true every day on Italians\u2019 tables. <\/p>\n\n\n\n

The Armando Testa agency created a campaign where the stars are pasta and pizza with Grano Senatore Cappelli. <\/p>\n\n\n\n

Together with Le Stagioni d\u2019Italia, a corporate film for BF was also launched: a 90\u201d  video,  where the big ear of wheat, the origin of everything, rewrites the story of the group on the field: a story that looks to the future and of which this is just the beginning. <\/p>\n\n\n\n

The whole project is accompanied by an exceptional sound track that shares the same spirit as the brand – Italian and visionary: L\u2019isola che non c\u2019\u00e8 by Edoardo Bennato.<\/p>\n\n\n\n

Armando Testa Studios handled the production.<\/p>\n\n\n\n

CREDITS<\/p>\n\n\n\n

Executive Creative Directors: Nicola Cellemme, Georgia Ferraro<\/p>\n\n\n\n

Creative Team: Roberta Campagna, Luisa Codispoti<\/p>\n\n\n\n

Team Account: Eugenia Cesile, Chiara Marchetti<\/p>\n\n\n\n

Production Company: Armando Testa Studios<\/p>\n\n\n\n

3D Animation: Band<\/p>\n\n\n\n

Music: Edoardo Bennato<\/p>\n\n\n\n

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