{"id":6896,"date":"2023-12-12T09:46:08","date_gmt":"2023-12-12T08:46:08","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/mediaworld-lancia-la-campagna-i-tuoi-desideri-diventano-realta-in-collaborazione-con-disney-legata-al-nuovo-concorso-a-premi-di-dicembre-firma-armando-testa\/"},"modified":"2023-12-13T09:56:32","modified_gmt":"2023-12-13T08:56:32","slug":"mediaworld-lancia-la-campagna-i-tuoi-desideri-diventano-realta-in-collaborazione-con-disney-legata-al-nuovo-concorso-a-premi-di-dicembre-firma-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/mediaworld-lancia-la-campagna-i-tuoi-desideri-diventano-realta-in-collaborazione-con-disney-legata-al-nuovo-concorso-a-premi-di-dicembre-firma-armando-testa\/","title":{"rendered":"MediaWorld launches the campaign \u201cYour dreams come true\u201d, in collaboration with Disney, linked to the new December prize winning contest. Created by Armando Testa."},"content":{"rendered":"\n

On the occasion of the centenary of their Studios, Disney presents their new film Wish – desiderio<\/em> \u2013 in cinemas from 21st December, and they are getting ready to make another generation of kids dream.<\/p>\n\n\n\n

At the same time, thanks to a new marketing initiative and a magical prize-winning contest dedicated to holders of the Mediaworld CLUB card, MediaWorld is getting ready to make the dreams of their clients, of all ages, come true. With Christmas approaching we feel that we can make a wish for something, even something big. That\u2019s the idea behind the project created by Armando Testa which brings together MediaWorld and Disney. Because wishes can come true with the magic of a star or, why not, thanks to technology.<\/p>\n\n\n\n

These presumptions were the starting points for MediaWorld\u2019s new omnichannel campaign. On air from 1st December, it will run for the whole month, and supports the new offers and promotions running from 1st to 7th as well as the prize-winning contest that ends  on 31st.<\/p>\n\n\n\n

For the whole month, using a communication plan that includes the use of TV and a mix of traditional and digital media, the \u201cI wish\u2026\u201d from Asha, the protagonist of Wish, will come true thanks to MediaWorld\u2019s special offers. <\/p>\n\n\n\n

From 1st to 7th December you can get up to 400\u20ac in a MediaWorld Gift card,  to spend in any one of the 129 physical stores located throughout the country and on e-commerce mediaworld.it.<\/p>\n\n\n\n

This is the formula:<\/p>\n\n\n\n

-spending a minimum of 500\u20ac the client will receive a MediaWorld Gift Card with a value of 50\u20ac;<\/p>\n\n\n\n

-spending a minimum of \u20ac1.000, a Gift Card of 150\u20ac;<\/p>\n\n\n\n

-spending a minimum of \u20ac2.000, a Gift Card of 400\u20ac.<\/p>\n\n\n\n

In addition, throughout the month of December, if holders of the MediaWorld CLUB card make a purchase, they qualify to take part in a final draw worth 20.000\u20ac to make a closet dream come true. Finally, all holders of MediaWorld CLUB card, no purchase necessary, will receive the \u201cCalendario dei Desideri MediaWorld\u201d, (MediaWorld Calendar of wishes)<\/em>from which a range of prizes can be downloaded every week.<\/p>\n\n\n\n

Regarding the media mix, the goal was to communicate the campaign in collaboration with Disney to clients on a range of touchpoints. The ad will be shown on main television channels and connected TV to reach a more digitalized audience known as \u201cLight TV Viewers\u201d who exploit the contents of Linear TV less and less. To complement this, a strong campaign will also be planned on YouTube, accompanied by large size visibility formats on the best-known information sites, as well as social and network media linked to the world of shopping & offers.<\/p>\n\n\n\n

\u201cWe are very happy with the partnership with Disney given the consistency between target and messages\u201d<\/em> states Vittorio Buonfiglio MediaWorld COO \u201cThe spirit of the film of the centenary of the Studios is particularly trans-generational and that\u2019s why the campaign captures the attention of a wide scope of the public and, in addition, there is a strong overlap of common values. Indeed, technology is not just an object of desire but also an enabling means to realise the aspirations and objectives everyone is aiming for with tenacity and hope\u201d.<\/em><\/p>\n\n\n\n

\u201cThe process of choosing campaign partners and testimonials is proving ever more delicate and strategic\u201d <\/em>says Sylvain Quern\u00e9 MediaWorld Digital & Marketing Director \u201cThanks to a data-driven approach, along with the experience of a cross-cutting team of professionals and<\/em> the functions of the company<\/em>, <\/em>we can assess a high number of variables which are constantly increasing. <\/em>Indeed, marketing activities take account of a growing number of physical and digital touchpoints, the evolution of client preferences and cultural and generational sens<\/em>itivities, as well as the level of coherence and effectiveness reflected in each of the product categories distributed<\/em>\u201d.<\/em><\/em><\/p>\n\n\n\n

Francesco Sodano head of Omnichannel Marketing adds: \u201cthe media mix choice takes into consideration both the omnichannel spirit which is typical of MediaWorld\u2019s offer as well as the way the use of media is evolving, becoming ever more diverse. In addition, the company successfully balances the objectives of acquisition and retention with strong promotion of the MediaWorld CLUB. Thanks to all the touchpoints, it offers the growing number of people who take advantage of the free membership, discounts, promotions and reward initiatives\u201d.<\/em><\/em><\/p>\n\n\n\n

MediaWorld <\/p>\n\n\n\n

Leading consumer electronics chain in Europe with over 1000 megastores, MediaMarktSaturn Retail Group operates in Italy as MediaWorld, sector leader in the country. MediaWorld currently has 129 points of sale located throughout Italy.<\/em><\/p>\n\n\n\n

Digital & Marketing Director: Sylvain Quern\u00e9<\/p>\n\n\n\n

Head of Omnichannel Marketing: Francesco Sodano<\/p>\n\n\n\n

Trade Marketing Senior Specialist: Debora Gorla<\/p>\n\n\n\n

Head of Brand & Traditional Media: Mauro Miccoli<\/p>\n\n\n\n

Brand Management: Mattia Alberto De Marco<\/p>\n\n\n\n

Traditional Media Buying: Luca Mondo<\/p>\n\n\n\n

Head of Digital Marketing: Andrea Tisato<\/p>\n\n\n\n

Digital Media Buying: Giorgia Patricelli<\/p>\n\n\n\n

Social Media & Content Manager: Margherita Dongiovanni<\/p>\n\n\n\n

Art Director: Fernando Conti<\/p>\n\n\n\n

Content Manager: Andrea Petoletti<\/p>\n\n\n\n

Loyalty & CRM Manager: Matteo Scianni<\/p>\n\n\n\n

Campaign Credits <\/strong><\/p>\n\n\n\n

Agency: Armando Testa Group <\/p>\n\n\n\n

Executive creative direction: Georgia Ferraro, Nicola Cellemme <\/p>\n\n\n\n

Creative team: Lorenzo Blangiardo, Maria Meioli <\/p>\n\n\n\n

Account team: Emanuele Cicogna Mozzoni, Chiara Simone, Irene Maria Albano <\/p>\n\n\n\n

Production Company: AT Studios<\/p>\n\n\n\n

Mediaplus<\/p>\n\n\n\n

Davide Rossi d.rossi@house-of-communication.com<\/a><\/p>\n\n\n\n

Lorena Bragotto l.bragotto@house-of-communication.com <\/p>\n\n\n\n

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