{"id":6962,"date":"2024-01-09T12:40:02","date_gmt":"2024-01-09T11:40:02","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/lavazza-e-armando-testa-more-than-us\/"},"modified":"2024-01-09T12:43:24","modified_gmt":"2024-01-09T11:43:24","slug":"lavazza-e-armando-testa-more-than-us","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/lavazza-e-armando-testa-more-than-us\/","title":{"rendered":"Lavazza and Armando Testa, More Than Us!"},"content":{"rendered":"\n<p>\u201cMore than Us\u201d is the title of the Lavazza Calendar 2024, created by three young Africa photographers, Thandiwe Muriu, Daniel Obasi and Aart Verrips and with creative direction from the Armando Testa agency.<\/p>\n\n\n\n<p>The official presentation of the \u201cMore than Us\u201d calendar in BASE Milan, will be followed by a number of initiatives, all still arranged in collaboration with Armando Testa.&nbsp;<\/p>\n\n\n\n<p>A mural with a strong visual impact in Piazza XXIV Maggio. Milan.&nbsp;A campaign and a variety of social activities to discover the project and the dedicated landing page on the Lavazza site.&nbsp;Domination on WeTransfer with the most evocative photos from the Calendar and a digital platform on the New York Times.<\/p>\n\n\n\n<p>Decor in the historical San Tommaso 10 Ristorante in Turin and the Lavazza Flagship Stores in Milan and London.&nbsp;<\/p>\n\n\n\n<p>For Armando Testa those working on the concept, development and production:&nbsp;<\/p>\n\n\n\n<p>Michele Mariani, Executive Creative Director<\/p>\n\n\n\n<p>Federico Bonenti and Andrea Lantelme, Creative Directors<\/p>\n\n\n\n<p>Michela Repellino, Graphic Designer<\/p>\n\n\n\n<p>Antonella Raso, Copywriter<\/p>\n\n\n\n<p>Social activities and the creativity of the dedicated landing page:&nbsp;&nbsp;<\/p>\n\n\n\n<p>Gabriella De Stefano and Paolo Fenoglio Creative Directors<\/p>\n\n\n\n<p>Account Team and Project Management: Gina Graci, Francesca Romaldo, Federica Cartocci.<\/p>\n\n\n\n<figure class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"582\" data-id=\"6953\"  src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/Murales-1024x582.jpg\" alt=\"\" class=\"wp-image-6953\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/Murales-1024x582.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/Murales-800x454.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/Murales-768x436.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/Murales-1536x872.jpg 1536w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/Murales-2048x1163.jpg 2048w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/Murales-696x395.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/Murales-1068x607.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/Murales-739x420.jpg 739w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/Murales-1920x1091.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/Murales-1320x750.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"is-layout-flex wp-block-gallery-3 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"640\" data-id=\"6958\"  src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/WeTransfer_OBASI-1024x640.jpg\" alt=\"\" class=\"wp-image-6958\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/WeTransfer_OBASI-1024x640.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/WeTransfer_OBASI-800x500.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/WeTransfer_OBASI-768x480.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/WeTransfer_OBASI-1536x960.jpg 1536w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/WeTransfer_OBASI-2048x1280.jpg 2048w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/WeTransfer_OBASI-696x435.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/WeTransfer_OBASI-1068x668.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/WeTransfer_OBASI-672x420.jpg 672w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/WeTransfer_OBASI-1920x1200.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/WeTransfer_OBASI-1320x825.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u201cMore than Us\u201d is the title of the Lavazza Calendar 2024, created by three young Africa photographers, Thandiwe Muriu, Daniel Obasi and Aart Verrips and with creative direction from the Armando Testa agency. The official presentation of the \u201cMore than Us\u201d calendar in BASE Milan, will be followed by a number of initiatives, all still [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6963,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lavazza and Armando Testa, More Than Us! - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/lavazza-e-armando-testa-more-than-us\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Lavazza and Armando Testa, More Than Us! - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"\u201cMore than Us\u201d is the title of the Lavazza Calendar 2024, created by three young Africa photographers, Thandiwe Muriu, Daniel Obasi and Aart Verrips and with creative direction from the Armando Testa agency. 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