{"id":6992,"date":"2024-01-31T12:40:08","date_gmt":"2024-01-31T11:40:08","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/thermotherapy-scalda-tv-e-social-con-il-nuovo-spot-firmato-intesta\/"},"modified":"2024-02-01T13:33:14","modified_gmt":"2024-02-01T12:33:14","slug":"thermotherapy-scalda-tv-e-social-con-il-nuovo-spot-firmato-intesta","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/thermotherapy-scalda-tv-e-social-con-il-nuovo-spot-firmato-intesta\/","title":{"rendered":"<strong>ThermoTherapy heats up TV and social networks with the new ad created by inTesta<\/strong>"},"content":{"rendered":"\n<p>InTesta, part of the Armando Testa group has been entrusted with the development of the new Thermo Therapy ad after a pitch. This is a line of self-heating wraps and plasters which uses heat therapy to fight backache and mensural pains.<\/p>\n\n\n\n<p>The InTesta agency collaborated with Urban Theory, a group of performers to create video in tutting style, a dance which features geometric positioning of arms and hands, inspired by pictograms from Ancient Egypt.<\/p>\n\n\n\n<p>The choreography illustrates the mechanism to relieve pain thanks to the heat from ThermoTherapy.<\/p>\n\n\n\n<p>A stop-and-go movement of the arms is used to represent the irritation caused by the pain and how heat creates wellbeing. The dance is accompanied by original background music specially composed for the occasion.<\/p>\n\n\n\n<p>This new creativity, which sees the brand using more contemporary language and embracing the idea of freedom of movement, will be shown on TV and on the company\u2019s social channels.<\/p>\n\n\n\n<p>Production company Armando Testa Studios.<\/p>\n\n\n\n<p><strong>CREDITS:<\/strong><\/p>\n\n\n\n<p>Agency: InTesta &#8211; Armando Testa Group<\/p>\n\n\n\n<p>Creative Team: Patrizia Massarenti, Delia Laviola<\/p>\n\n\n\n<p>Account Team: Eugenia Cesile, Chiara Marchetti<\/p>\n\n\n\n<p>Production Company: Armando Testa Studios<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_02_16-1024x576.jpg\" alt=\"\" class=\"wp-image-6984\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_02_16-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_02_16-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_02_16-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_02_16-1536x864.jpg 1536w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_02_16-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_02_16-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_02_16-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_02_16-1320x743.jpg 1320w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_02_16.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_15_21-1024x576.jpg\" alt=\"\" class=\"wp-image-6985\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_15_21-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_15_21-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_15_21-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_15_21-1536x864.jpg 1536w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_15_21-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_15_21-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_15_21-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_15_21-1320x743.jpg 1320w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_15_21.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_29_24-1024x576.jpg\" alt=\"\" class=\"wp-image-6986\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_29_24-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_29_24-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_29_24-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_29_24-1536x864.jpg 1536w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_29_24-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_29_24-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_29_24-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_29_24-1320x743.jpg 1320w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/01\/ThermoTherapy_00_00_29_24.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Diva International ThermoTherapy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/xHPP9k2xHYs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>InTesta, part of the Armando Testa group has been entrusted with the development of the new Thermo Therapy ad after a pitch. This is a line of self-heating wraps and plasters which uses heat therapy to fight backache and mensural pains. The InTesta agency collaborated with Urban Theory, a group of performers to create video [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6994,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ThermoTherapy heats up TV and social networks with the new ad created by inTesta - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/thermotherapy-scalda-tv-e-social-con-il-nuovo-spot-firmato-intesta\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"&lt;strong&gt;ThermoTherapy heats up TV and social networks with the new ad created by inTesta&lt;\/strong&gt; - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"InTesta, part of the Armando Testa group has been entrusted with the development of the new Thermo Therapy ad after a pitch. 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