{"id":7002,"date":"2024-02-01T13:20:31","date_gmt":"2024-02-01T12:20:31","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/tescoma-presenta-la-nuova-creativita-della-campagna-la-tua-casa-la-tua-storia-sempre-firmata-armando-testa\/"},"modified":"2024-02-06T12:46:07","modified_gmt":"2024-02-06T11:46:07","slug":"tescoma-presenta-la-nuova-creativita-della-campagna-la-tua-casa-la-tua-storia-sempre-firmata-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/tescoma-presenta-la-nuova-creativita-della-campagna-la-tua-casa-la-tua-storia-sempre-firmata-armando-testa\/","title":{"rendered":"Tescoma presents the new creativity for the \u201cYour home, your story.\u201d campaign. Always by Armando Testa.<\/strong>"},"content":{"rendered":"\n

Tescoma, leader in the kitchen and home equipment sector, presents their new communication campaign, with a project developed by Armando Testa, the agency with whom they have established a relationship of collaboration and trust lasting for years.<\/p>\n\n\n\n

\u201cEvery home is made up of what we find there \u2013 words from the Armando Testa creative direction \u2013 not only the people but also the objects. Those everyday objects which are so special and which every day help to recreate and relive \u2013 just think about returning from a trip \u2013 moments from our own personal history.   So, a toaster, a teapot, a casserole dish are no longer just objects, but they become home, your home.<\/p>\n\n\n\n

The campaign was conceived from this true fact. In it the Tescoma products literally turn into apartment buildings, villas, lofts \u2026 where you couldn\u2019t not long to live.\u201d<\/p>\n\n\n\n

Nicoletta Abeni, Responsible for Marketing and Communication for Tescoma Italy, states:<\/p>\n\n\n\n

\u201cTescoma products have always been conceived and designed to simplify your day and make you feel at home: we have a large catalogue featuring 3500 products, always being extended with new entries developed to meet and satisfy the tastes of everyone, even the most demanding customers. In creating this campaign our creative team had fun along with the Armando Testa team in imagining unusual settings, changing perspective, making playful personalities for the Tescoma products which became the real stars.\u201d<\/p>\n\n\n\n

The first launch of the campaign is dedicated to one of the most important times of the day, breakfast, with one of the latest high-tech design products from the Tescoma range: the Toaster from the President Line.<\/p>\n\n\n\n

The project will unfold over the coming months with other subjects. Presented in the press, on digital, radio, outdoor and TV, and with a 15\u201d ad, produced by the Armando Testa Studios, planned from March. Subject after subject, this integrated campaign will feature how amazing these products are, and whatever your story they will truly make you feel at home.<\/p>\n\n\n\n

Credits:<\/strong><\/strong><\/p>\n\n\n\n

Creative direction: Monica Pirocca and Michela Sartorio<\/p>\n\n\n\n

Creative team: Gaetano Corvino<\/p>\n\n\n\n

Client director: Benedetta Buzzoni<\/p>\n\n\n\n

Account team: Francesca Toschi and Biagio Carrella<\/p>\n\n\n\n

Head of Strategy: Guglielmo Pezzino<\/p>\n\n\n\n

3D and post production illustrations: Michelangelo Rossino<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Tescoma, leader in the kitchen and home equipment sector, presents their new communication campaign, with a project developed by Armando Testa, the agency with whom they have established a relationship of collaboration and trust lasting for years. \u201cEvery home is made up of what we find there \u2013 words from the Armando Testa creative direction […]<\/p>\n","protected":false},"author":5,"featured_media":7003,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"\nTescoma presents the new creativity for the \u201cYour home, your story.\u201d campaign. 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