{"id":7020,"date":"2024-02-06T13:14:03","date_gmt":"2024-02-06T12:14:03","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/lagenzia-777-sara-responsabile-delle-attivita-di-comunicazione-del-marchio-lancia\/"},"modified":"2024-02-06T20:50:10","modified_gmt":"2024-02-06T19:50:10","slug":"lagenzia-777-sara-responsabile-delle-attivita-di-comunicazione-del-marchio-lancia","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/lagenzia-777-sara-responsabile-delle-attivita-di-comunicazione-del-marchio-lancia\/","title":{"rendered":"<strong>The 777 agency will be responsible for communication activities of the Lancia brand.<\/strong>"},"content":{"rendered":"\n<p>777 is a new communication agency created by Armando Testa and Herezie, wholly dedicated to the Stellantis group.<br><br>The two most successful independent agencies in Italy and France have created a new company modelled around the communication goals of the Group.<\/p>\n\n\n\n<p><br>The name 777 is far from casual: it recalls the exact distance in kilometres between the centre of Paris and Turin. These are not only the cities where Armando Testa and Herezie respectively have their headquarters: they are also places of historic importance for many brands that today belong to the Stellantis Group.<\/p>\n\n\n\n<p><br>The agency will manage the integrated communication of the Lancia brand in Europe, where the brand intends to operate, starting with a launch campaign for the new limited edition Ypsilon Cassina which will go live on 14 February.<\/p>\n\n\n\n<p>The two agencies have been working together since the launch of the international pitch aimed at selecting the creative agencies for several Stellantis brands. Armando Testa is the largest independent agency in Italy, Herezie the independent agency in France which has won most awards.<\/p>\n\n\n\n<p>777 will produce strategic and creative results, thanks to the co-development and co-creation of the two agencies, in an on-going and integrated way. The two managing directors, Marco Testa and Andrea Stillacci have stated: &nbsp;&#8220;It\u2019s all about a cultural change for both our companies. 777\u2019s focus is on creating a strong international hub, specially conceived and created for the strategic and creative playing field. The journey we\u2019ve begun with the Lancia brand is nothing short of thrilling.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_777_-01-768x768.png\" alt=\"\" class=\"wp-image-7014\" width=\"747\" height=\"747\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_777_-01-768x768.png 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_777_-01-600x600.png 600w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_777_-01-150x150.png 150w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_777_-01-1536x1536.png 1536w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_777_-01-696x696.png 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_777_-01-1068x1068.png 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_777_-01-420x420.png 420w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_777_-01-1320x1320.png 1320w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_777_-01.png 1920w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_Marco_Testa-720x768.jpg\" alt=\"\" class=\"wp-image-7015\" width=\"720\" height=\"768\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_Marco_Testa-720x768.jpg 720w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_Marco_Testa-563x600.jpg 563w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_Marco_Testa-768x819.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_Marco_Testa-1440x1536.jpg 1440w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_Marco_Testa-696x742.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_Marco_Testa-1068x1139.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_Marco_Testa-394x420.jpg 394w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_Marco_Testa-1320x1408.jpg 1320w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_Marco_Testa.jpg 1920w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"516\" height=\"768\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_Andrea_Stillacci-516x768.jpg\" alt=\"\" class=\"wp-image-7016\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_Andrea_Stillacci-516x768.jpg 516w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_Andrea_Stillacci-403x600.jpg 403w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_Andrea_Stillacci-768x1143.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_Andrea_Stillacci-1032x1536.jpg 1032w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_Andrea_Stillacci-1376x2048.jpg 1376w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_Andrea_Stillacci-696x1036.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_Andrea_Stillacci-1068x1590.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_Andrea_Stillacci-282x420.jpg 282w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_Andrea_Stillacci-1320x1965.jpg 1320w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/02\/thumbnail_Andrea_Stillacci-scaled.jpg 1720w\" sizes=\"(max-width: 516px) 100vw, 516px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>777 is a new communication agency created by Armando Testa and Herezie, wholly dedicated to the Stellantis group. The two most successful independent agencies in Italy and France have created a new company modelled around the communication goals of the Group. The name 777 is far from casual: it recalls the exact distance in kilometres [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7021,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 777 agency will be responsible for communication activities of the Lancia brand. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/lagenzia-777-sara-responsabile-delle-attivita-di-comunicazione-del-marchio-lancia\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"&lt;strong&gt;The 777 agency will be responsible for communication activities of the Lancia brand.&lt;\/strong&gt; - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"777 is a new communication agency created by Armando Testa and Herezie, wholly dedicated to the Stellantis group. The two most successful independent agencies in Italy and France have created a new company modelled around the communication goals of the Group. 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