{"id":7384,"date":"2024-05-28T15:55:42","date_gmt":"2024-05-28T13:55:42","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/riso-gallo-e-armando-testa-di-nuovo-insieme-per-bonta-pronte-ed-e-subito-amore\/"},"modified":"2024-05-28T17:15:36","modified_gmt":"2024-05-28T15:15:36","slug":"riso-gallo-e-armando-testa-di-nuovo-insieme-per-bonta-pronte-ed-e-subito-amore","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/riso-gallo-e-armando-testa-di-nuovo-insieme-per-bonta-pronte-ed-e-subito-amore\/","title":{"rendered":"Riso Gallo and Armando Testa together again for Bont\u00e0 Pronte. And it\u2019s love at first sight!<\/strong>"},"content":{"rendered":"\n

Riso Gallo\u2019s Bont\u00e0 Pronte are communicating again on television, with a new flight of the ad that ran previously.   <\/p>\n\n\n\n

Bont\u00e0 Pronte Riso Gallo will also be featured in outdoor for the first time, with a new campaign created by Armando Testa and with strategic planning in the neighbourhood of selected Esselunga points of sale in Turin and Florence. <\/p>\n\n\n\n

To back up the TV and ooh campaigns, the flight will also be supported by a display campaign.<\/p>\n\n\n\n

The star of the creativity once again is the flamboyant rooster. If  he seduces the audience with the warmth and rhythm of his \u201csinging\u201d on TV, in the two outdoor subjects he takes on the role of a cooking enthusiast who has just fallen head over heels for the Bont\u00e0 Pronte, and a culinary artist who can\u2019t wait to create masterpieces. <\/p>\n\n\n\n

After all, love and inspiration are the two most immediate feelings you experience when you sample Bont\u00e0 Pronte Riso Gallo, perfect for letting your creativity run wild because they\u2019re prepared with selected rice and top-quality ingredients, excellent as a base to start from and continue as you wish. <\/p>\n\n\n\n

Planning managed by Media Italia.<\/p>\n\n\n\n

Credits:<\/p>\n\n\n\n

Executive Creative Direction: Michele Mariani <\/p>\n\n\n\n

Creative Team: Dario D\u2019Angelo, Daniele Bona, Clara Vincelli<\/p>\n\n\n\n

Motion Designer: Fabio Semeraro<\/p>\n\n\n\n

Client Direction: Gina Graci<\/p>\n\n\n\n

Account Team: Federica Cartocci<\/p>\n\n\n\n

Production Company: Armando Testa Studios<\/p>\n\n\n\n

Rooster animation: H7-25 Studio<\/p>\n\n\n\n

Voice of the rooster: Paolo de Santis <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Riso Gallo\u2019s Bont\u00e0 Pronte are communicating again on television, with a new flight of the ad that ran previously.    Bont\u00e0 Pronte Riso Gallo will also be featured in outdoor for the first time, with a new campaign created by Armando Testa and with strategic planning in the neighbourhood of selected Esselunga points of sale in […]<\/p>\n","protected":false},"author":5,"featured_media":7386,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"\nRiso Gallo and Armando Testa together again for Bont\u00e0 Pronte. And it\u2019s love at first sight! - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/riso-gallo-e-armando-testa-di-nuovo-insieme-per-bonta-pronte-ed-e-subito-amore\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"<strong>Riso Gallo and Armando Testa together again for Bont\u00e0 Pronte. And it\u2019s love at first sight!<\/strong> - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Riso Gallo\u2019s Bont\u00e0 Pronte are communicating again on television, with a new flight of the ad that ran previously.    Bont\u00e0 Pronte Riso Gallo will also be featured in outdoor for the first time, with a new campaign created by Armando Testa and with strategic planning in the neighbourhood of selected Esselunga points of sale in […]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/05\/Riso-Gallo_affissione_soggetto-Innamorato.png\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Piizzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/riso-gallo-e-armando-testa-di-nuovo-insieme-per-bonta-pronte-ed-e-subito-amore\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/en\/riso-gallo-e-armando-testa-di-nuovo-insieme-per-bonta-pronte-ed-e-subito-amore\/\",\"name\":\"Riso Gallo and Armando Testa together again for Bont\u00e0 Pronte. And it\u2019s love at first sight! - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2024-05-28T13:55:42+00:00\",\"dateModified\":\"2024-05-28T15:15:36+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/riso-gallo-e-armando-testa-di-nuovo-insieme-per-bonta-pronte-ed-e-subito-amore\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/en\/riso-gallo-e-armando-testa-di-nuovo-insieme-per-bonta-pronte-ed-e-subito-amore\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/riso-gallo-e-armando-testa-di-nuovo-insieme-per-bonta-pronte-ed-e-subito-amore\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Riso Gallo and Armando Testa together again for Bont\u00e0 Pronte. And it\u2019s love at first sight!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\",\"name\":\"Anna Piizzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"caption\":\"Anna Piizzi\"},\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Riso Gallo and Armando Testa together again for Bont\u00e0 Pronte. And it\u2019s love at first sight! - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/riso-gallo-e-armando-testa-di-nuovo-insieme-per-bonta-pronte-ed-e-subito-amore\/","twitter_card":"summary_large_image","twitter_title":"<strong>Riso Gallo and Armando Testa together again for Bont\u00e0 Pronte. And it\u2019s love at first sight!<\/strong> - AT News Room","twitter_description":"Riso Gallo\u2019s Bont\u00e0 Pronte are communicating again on television, with a new flight of the ad that ran previously.    Bont\u00e0 Pronte Riso Gallo will also be featured in outdoor for the first time, with a new campaign created by Armando Testa and with strategic planning in the neighbourhood of selected Esselunga points of sale in […]","twitter_image":"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2024\/05\/Riso-Gallo_affissione_soggetto-Innamorato.png","twitter_creator":"@ArmandoTestaSpA","twitter_site":"@ArmandoTestaSpA","twitter_misc":{"Scritto da":"Anna Piizzi","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/newsroom.armandotesta.it\/en\/riso-gallo-e-armando-testa-di-nuovo-insieme-per-bonta-pronte-ed-e-subito-amore\/","url":"https:\/\/newsroom.armandotesta.it\/en\/riso-gallo-e-armando-testa-di-nuovo-insieme-per-bonta-pronte-ed-e-subito-amore\/","name":"Riso Gallo and Armando Testa together again for Bont\u00e0 Pronte. And it\u2019s love at first sight! - AT News Room","isPartOf":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#website"},"datePublished":"2024-05-28T13:55:42+00:00","dateModified":"2024-05-28T15:15:36+00:00","author":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346"},"breadcrumb":{"@id":"https:\/\/newsroom.armandotesta.it\/en\/riso-gallo-e-armando-testa-di-nuovo-insieme-per-bonta-pronte-ed-e-subito-amore\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsroom.armandotesta.it\/en\/riso-gallo-e-armando-testa-di-nuovo-insieme-per-bonta-pronte-ed-e-subito-amore\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/newsroom.armandotesta.it\/en\/riso-gallo-e-armando-testa-di-nuovo-insieme-per-bonta-pronte-ed-e-subito-amore\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsroom.armandotesta.it\/it\/"},{"@type":"ListItem","position":2,"name":"Riso Gallo and Armando Testa together again for Bont\u00e0 Pronte. And it\u2019s love at first sight!"}]},{"@type":"WebSite","@id":"https:\/\/newsroom.armandotesta.it\/it\/#website","url":"https:\/\/newsroom.armandotesta.it\/it\/","name":"AT News Room","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346","name":"Anna Piizzi","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g","caption":"Anna Piizzi"},"url":"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/"}]}},"_links":{"self":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/7384\/"}],"collection":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/users\/5\/"}],"replies":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/comments\/?post=7384"}],"version-history":[{"count":2,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/7384\/revisions\/"}],"predecessor-version":[{"id":7390,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/7384\/revisions\/7390\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/media\/7386\/"}],"wp:attachment":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/media\/?parent=7384"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/tags\/?post=7384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}