{"id":7405,"date":"2024-05-30T10:01:15","date_gmt":"2024-05-30T08:01:15","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/con-daikin-e-armando-testa-il-risparmio-e-nellaria-e-anche-la-nuova-campagna\/"},"modified":"2024-05-30T18:05:24","modified_gmt":"2024-05-30T16:05:24","slug":"con-daikin-e-armando-testa-il-risparmio-e-nellaria-e-anche-la-nuova-campagna","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/con-daikin-e-armando-testa-il-risparmio-e-nellaria-e-anche-la-nuova-campagna\/","title":{"rendered":"With Daikin and Armando Testa savings in the air\u2026 and in the new campaign too."},"content":{"rendered":"\n

The collaboration between Daikin and the Armando Testa agency continues. This time the new campaign is dedicated to a cashback promotion for summer and winter. <\/p>\n\n\n\n

The buzzword is \u201csavings\u201d that the team have translated into a fun and creative concept strictly linked to the activity of the brand: savings in the air. <\/p>\n\n\n\n

Thanks to the friendly and vivacious tone of voice of the claim the quintessential icon of saving has undergone a reinterpretation. <\/p>\n\n\n\n

Resulting in an unexpected and eye-catching key visual, focused on the classic piggy bank, reworked in a fun and ethereal version, almost as if there were balloons floating around the air conditioning unit. Very light and just like the price of the bills for anyone who buys a Daikin air conditioner.  <\/p>\n\n\n\n

The campaign is developed on a range of touch-points, including static assets, promotional materials for points of sale and a 30\u201d radio ad. In addition, the animated version of the key visual is the focal point of a digital eco-system that will promote cashback on the brand\u2019s social channels. <\/p>\n\n\n\n

Credits:<\/a><\/p>\n\n\n\n

Client: Daikin Air Conditioning Italy S.p.A.<\/p>\n\n\n\n

CMO: Andrea Grassi<\/p>\n\n\n\n

Marketing Department: Patrick Sirtoli<\/p>\n\n\n\n

Agenzia: Armando Testa S.p.A.<\/p>\n\n\n\n

Executive Creative Direction: Michele Mariani <\/p>\n\n\n\n

Creative Team: Dario D\u2019Angelo, Stefano Arrigoni, Clara Vincelli, Ilaria Lavagnolo<\/p>\n\n\n\n

Client Direction: Gina Graci<\/p>\n\n\n\n

Account Team: Federica Cartocci<\/p>\n\n\n\n

Head of Social Content: Valentina Salaro<\/p>\n\n\n\n

Social Media Manager: Sara Zavattaro<\/p>\n\n\n\n

Motion Designer: Fabio Semeraro, Luca Perli<\/p>\n\n\n\n

Production Company: Armando Testa Sudios<\/p>\n\n\n\n

Voice over: Roberto Benfenati<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

The collaboration between Daikin and the Armando Testa agency continues. This time the new campaign is dedicated to a cashback promotion for summer and winter.  The buzzword is \u201csavings\u201d that the team have translated into a fun and creative concept strictly linked to the activity of the brand: savings in the air.  Thanks to the […]<\/p>\n","protected":false},"author":5,"featured_media":7406,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"\nWith Daikin and Armando Testa savings in the air\u2026 and in the new campaign too. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/con-daikin-e-armando-testa-il-risparmio-e-nellaria-e-anche-la-nuova-campagna\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"With Daikin and Armando Testa savings in the air\u2026 and in the new campaign too. - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"The collaboration between Daikin and the Armando Testa agency continues. 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