{"id":1254,"date":"2016-12-02T13:00:00","date_gmt":"2016-12-02T12:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2016\/12\/02\/armando-testa-lancia-vecchia-romagna-in-canada-il-distillato-italiano-si-remixa-con-bob-sinclar\/"},"modified":"2019-03-14T12:46:18","modified_gmt":"2019-03-14T11:46:18","slug":"armando-testa-lancia-vecchia-romagna-in-canada-il-distillato-italiano-si-remixa-con-bob-sinclar","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/armando-testa-lancia-vecchia-romagna-in-canada-il-distillato-italiano-si-remixa-con-bob-sinclar\/","title":{"rendered":"ARMANDO TESTA LANCIA VECCHIA ROMAGNA IN CANADA IL DISTILLATO ITALIANO SI REMIXA CON BOB SINCLAR"},"content":{"rendered":"<p>Vecchia Romagna debutta in Canada con una campagna di comunicazione in affissione e TV dedicata marcatamente ai giovani.<\/p>  <p>Pianificata fino a fine Dicembre 2016 su Telelatino e nell&#8217;area test di Toronto, la campagna &#8220;Vecchia Romagna Remix&#8221; nella sua fase di lancio \u00e8 diretta in particolare ad un focus target di origine italiana e latina.<\/p>    <p>Anche oltreoceano, infatti, per parlare alle nuove generazioni il celebre distillato italiano ha voluto esaltare il DNA &#8220;latino&#8221; del brand. E&#8217; nato cos\u00ec un adattamento al mercato locale della campagna italiana studiata da Armando Testa attraverso un \u201cremix\u201d creativo dei valori da sempre legati a Vecchia Romagna: il tango e le emozioni.<\/p>    <p>Il tema del \u201cRemix\u201d prende vita nel racconto dello spot grazie a una versione \u201cclub\u201d di Libertango, conosciutissimo soundtrack delle campagne italiane della marca, realizzata dal famoso dj francese Bob Sinclar (bobsinclar.com).<\/p>  <p>In affissione la marca gioca sullo stesso tema sfruttando l&#8217;originale pack-shot dello spot: una bottiglia di Vecchia Romagna che indossa le cuffie da DJ.<\/p>    <p>Credits:<\/p>    <p>Brand: Vecchia Romagna<\/p>  <p>Executive creative director: Michele Mariani<\/p>  <p>Art director: Lara Eandi<\/p>  <p>Copy: Daniele Bona<\/p>  <p>Casa di produzione: Filmmaster<\/p>  <p>Regia: Denis Thybaud<\/p>  <p>Jungle: Libertango di Astor Piazzola remixed by Bob Sinclar<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n    <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231680-vecchia_romagna_4-e6bd1a-original-1481039836.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231680-vecchia_romagna_4-e6bd1a-original-1481039836.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231680-vecchia_romagna_4-e6bd1a-original-1481039836.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231679-vecchia_romagna_3c-553b44-original-1481039786.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231679-vecchia_romagna_3c-553b44-original-1481039786.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231679-vecchia_romagna_3c-553b44-original-1481039786.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231678-vecchia_romagna_1-a0f1e7-original-1481039530.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231678-vecchia_romagna_1-a0f1e7-original-1481039530.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231678-vecchia_romagna_1-a0f1e7-original-1481039530.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/hql1nLxgvGU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Vecchia Romagna debutta in Canada con una campagna di comunicazione in affissione e TV dedicata marcatamente ai giovani.<\/p>\n","protected":false},"author":2,"featured_media":1255,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - 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