{"id":1270,"date":"2016-11-22T13:00:00","date_gmt":"2016-11-22T12:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2016\/11\/22\/testa-digital-hub-e-amaro-montenegro-la-digital-strategy-che-avvicina-alle-persone\/"},"modified":"2019-03-14T12:26:56","modified_gmt":"2019-03-14T11:26:56","slug":"testa-digital-hub-e-amaro-montenegro-la-digital-strategy-che-avvicina-alle-persone","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/testa-digital-hub-e-amaro-montenegro-la-digital-strategy-che-avvicina-alle-persone\/","title":{"rendered":"TESTA DIGITAL HUB E AMARO MONTENEGRO: LA DIGITAL STRATEGY CHE AVVICINA ALLE PERSONE."},"content":{"rendered":"<p><strong>L<\/strong>a pagina Facebook di Amaro Montenegro \u00e8, secondo una recente ricerca di Blog Meter condotta sulla categoria spirits, al primo posto in Italia per total engagement.<\/p>  <p>La marca \u2013 gi\u00e0 dal 2015 \u2013 grazie alla strategia digitale di TDH (la unit d\u2019innovazione del gruppo Armando Testa guidata dal Direttore Creativo Jacopo Morini, ex Iena di Italia1) sta tracciando un netto percorso di attualizzazione e avvicinamento del brand alle persone rimanendo coerente con i valori storici del DNA (autenticit\u00e0, amicizia e solidariet\u00e0).<\/p>  <p>\u201cI social media in questo riposizionamento svolgono un ruolo cruciale \u2013 sostiene Morini \u2013  e i nostri piani editoriali ottengono certi successi grazie a un mix di humor, autenticit\u00e0 e attenzione all\u2019attualit\u00e0, per creare o cavalcare i trend pi\u00f9 diffusi nella rete; e ci fa piacere constatare inoltre che veniamo condivisi positivamente da pagine di \u201caddetti ai lavori&#8221; come <i>Ninja Marketing<\/i>, <i>Pubblicit\u00e0 Creative e Bizzarre<\/i> oltre che dalle pagine pi\u00f9 partecipate di puro entertainment come <i>Commenti Memorabili*<\/i>,  <i>La piaga dei Cinquantenni sul web**<\/i>  e altre realt\u00e0.&#8221;<\/p>  <p>Trionfano gli hashtag #saporevero e #eroiveri che coinvolgono in modo spontaneo anche personaggi del mondo dello spettacolo come i Modena City Ramblers, Nitro e Pierluigi Pardo che hanno condiviso la loro passione per l\u2019Amaro Montenegro immortalandosi con l\u2019iconica bottiglia.<\/p>  <p>La media di social action (reactions, commenti e condivisioni) per ogni post \u00e8 sempre ottima (si registrano circa 60.000 interazioni al mese) grazie anche alla strategia di community management volta a coinvolgere costantemente i fan.<\/p>      <p>Il dialogo costante con i fan e con l\u2019ecosistema Facebook punta dunque a costruire gradualmente un \u201cLove brand\u201d ma in questa relazione gioca un ruolo fondamentale anche l\u2019offline.<\/p>  <p>Amaro Montenegro infatti, terr\u00e0 questo 25 Novembre il suo primo mega-evento<\/p>  <p><i>\u201cUna notte da #Eroiveri\u201d<\/i> nella palestra Rockspot di Milano, l\u2019hangar di arrampicata pi\u00f9 grande d\u2019Europa, un party epico che ospiter\u00e0 pi\u00f9 di 1500 persone sotto la direzione artistica di Testa Digital Hub a dimostrazione &#8211; ora pi\u00f9 che mai &#8211; che digital e field devono essere sempre pi\u00f9 integrati e interconnessi se si vuole creare una relazione forte con i consumatori.<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n   <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231148-post_pescedaprile_am-143fb2-original-1480522849.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231148-post_pescedaprile_am-143fb2-original-1480522849.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231148-post_pescedaprile_am-143fb2-original-1480522849.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231146-post_fb3_am-f72625-original-1480522803.jpg\">\n <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231146-post_fb3_am-f72625-original-1480522803.jpg\" \n         alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231146-post_fb3_am-f72625-original-1480522803.jpg\" \n       class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231142-post_FB_am1-328788-original-1480522559.jpg\">\n <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231142-post_FB_am1-328788-original-1480522559.jpg\" \n         alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231142-post_FB_am1-328788-original-1480522559.jpg\" \n       class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231145-post_fb2_am-15ccdc-original-1480522747.jpg\">\n <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231145-post_fb2_am-15ccdc-original-1480522747.jpg\" \n         alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231145-post_fb2_am-15ccdc-original-1480522747.jpg\" \n       class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>La pagina Facebook di Amaro Montenegro \u00e8, secondo una recente ricerca di Blog Meter condotta sulla categoria spirits, al primo posto in Italia per total engagement<\/p>\n","protected":false},"author":2,"featured_media":1271,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TESTA DIGITAL HUB E AMARO MONTENEGRO: LA DIGITAL STRATEGY CHE AVVICINA ALLE PERSONE. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/testa-digital-hub-e-amaro-montenegro-la-digital-strategy-che-avvicina-alle-persone\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"TESTA DIGITAL HUB E AMARO MONTENEGRO: LA DIGITAL STRATEGY CHE AVVICINA ALLE PERSONE. - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"La 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