{"id":1283,"date":"2016-11-14T13:00:00","date_gmt":"2016-11-14T12:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2016\/11\/14\/alice-pizza-tutti-i-gusti-di-intesta\/"},"modified":"2019-03-14T12:27:03","modified_gmt":"2019-03-14T11:27:03","slug":"alice-pizza-tutti-i-gusti-di-intesta","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/alice-pizza-tutti-i-gusti-di-intesta\/","title":{"rendered":"ALICE PIZZA &#8211; TUTTI I GUSTI DI INTESTA."},"content":{"rendered":"<p>Il gusto leggero della pizza di Alice, il franchising italiano di pizzerie, invade le strade di Roma con la firma di InTesta. L\u2019agenzia del Gruppo Armando Testa ha realizzato la campagna istituzionale dinamica e decor-dinamica che comunica la variet\u00e0 e la leggerezza della pizza di Alice. <\/p>    <p>L\u2019idea nasce dal prodotto stesso, un impasto particolarmente leggero, ma ricco di sapore e fantasia.<\/p>  <p>Le immagini della pizza in primo piano esaltano i diversi abbinamenti, invitando i passanti a soffermarsi sulla novit\u00e0. Con i sei soggetti di campagna, il tram numero 8 attraversa le vie del centro portando tutto il gusto della buona pizza in citt\u00e0.<\/p>    <p>Gli stessi visual sono anche protagonisti del soggetto stampa &#8220;franchising&#8221; pensato per proporre il fortunato format di &#8220;Alice Pizza&#8221; a tutti i potenziali imprenditori attivi nel settore alimentare. La campagna sar\u00e0 pianificata su testate specializzate e a ridosso dei pi\u00f9 importanti eventi fieristici dedicati all&#8217;agroalimentare.<\/p>  <p>Completano il progetto di comunicazione l&#8217;ideazione di un nuovo look &amp; feel grafico per i materiali PdV dei circa 100 negozi &#8220;Alice Pizza&#8221; operativi in tutta Italia.<\/p>    <p>Credits:<\/p>  <p>Agenzia: InTesta &#8211; Gruppo Armando Testa<\/p>  <p>Creativit\u00e0: Maddalena Testa (art), Delia Laviola (copy)<\/p>  <p>Client Service: Andrea Rosa Ammaturo<\/p>  <p>Photographer: Riccardo Abbondanza<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n   <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/230144-6-33f647-original-1479401641.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/230144-6-33f647-original-1479401641.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/230144-6-33f647-original-1479401641.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/230143-5-848f37-original-1479401640.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/230143-5-848f37-original-1479401640.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/230143-5-848f37-original-1479401640.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/230142-4-f9fb09-original-1479401640.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/230142-4-f9fb09-original-1479401640.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/230142-4-f9fb09-original-1479401640.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/230141-3-01c095-original-1479401640.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/230141-3-01c095-original-1479401640.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/230141-3-01c095-original-1479401640.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/230140-2-a618c4-original-1479401640.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/230140-2-a618c4-original-1479401640.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/230140-2-a618c4-original-1479401640.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/230139-1-951322-original-1479401640.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/230139-1-951322-original-1479401640.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/230139-1-951322-original-1479401640.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/230138-tram_alice-1e724a-original-1479401433.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/230138-tram_alice-1e724a-original-1479401433.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/230138-tram_alice-1e724a-original-1479401433.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Il gusto leggero della pizza di Alice, il franchising italiano di pizzerie, invade le strade di Roma con la firma di InTesta. L\u2019agenzia del Gruppo Armando Testa ha realizzato la campagna istituzionale dinamica e decor-dinamica che comunica la variet\u00e0 e la leggerezza della pizza di Alice.<\/p>\n","protected":false},"author":2,"featured_media":1284,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ALICE PIZZA - TUTTI I GUSTI DI INTESTA. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/alice-pizza-tutti-i-gusti-di-intesta\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"ALICE PIZZA - TUTTI I GUSTI DI INTESTA. - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Il gusto leggero della pizza di Alice, il franchising italiano di pizzerie, invade le strade di Roma con la firma di InTesta. L\u2019agenzia del Gruppo Armando Testa ha realizzato la campagna istituzionale dinamica e decor-dinamica che comunica la variet\u00e0 e la leggerezza della pizza di Alice.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/03\/230144-6-33f647-original-1479401641.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Vincenzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/alice-pizza-tutti-i-gusti-di-intesta\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/alice-pizza-tutti-i-gusti-di-intesta\/\",\"name\":\"ALICE PIZZA - TUTTI I GUSTI DI INTESTA. - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2016-11-14T12:00:00+00:00\",\"dateModified\":\"2019-03-14T11:27:03+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/alice-pizza-tutti-i-gusti-di-intesta\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/it\/alice-pizza-tutti-i-gusti-di-intesta\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/alice-pizza-tutti-i-gusti-di-intesta\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ALICE PIZZA &#8211; TUTTI I GUSTI DI INTESTA.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\",\"name\":\"Andrea Vincenzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"caption\":\"Andrea Vincenzi\"},\"sameAs\":[\"https:\/\/twitter.com\/ArmandoTestaSpA\"],\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/avincenzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ALICE PIZZA - TUTTI I GUSTI DI INTESTA. - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/alice-pizza-tutti-i-gusti-di-intesta\/","twitter_card":"summary_large_image","twitter_title":"ALICE PIZZA - TUTTI I GUSTI DI INTESTA. - AT News Room","twitter_description":"Il gusto leggero della pizza di Alice, il franchising italiano di pizzerie, invade le strade di Roma con la firma di InTesta. 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