{"id":1314,"date":"2016-10-03T13:00:00","date_gmt":"2016-10-03T11:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2016\/10\/03\/intesta-porta-la-felicita-in-tv-con-fria-easy\/"},"modified":"2019-03-14T12:27:20","modified_gmt":"2019-03-14T11:27:20","slug":"intesta-porta-la-felicita-in-tv-con-fria-easy","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/intesta-porta-la-felicita-in-tv-con-fria-easy\/","title":{"rendered":"INTESTA PORTA LA FELICITA&#8217; IN TV, CON FRIA EASY."},"content":{"rendered":"<p>La famiglia Felice debutta in TV. \u00c8 on air la campagna della carta igienica umidificata Fria Easy realizzata da InTesta (Gruppo Armando Testa).<\/p>    <p>Il prodotto di Diva International, l\u2019azienda italiana leader nella produzione di salviette umidificate, sar\u00e0 rappresentato dai Felice, l\u2019ironica famiglia di sederi amanti del ballo.<\/p>  <p>Sulle note del brano \u201cHappy\u201d di Alexia, ricantato per l\u2019occasione dai quattro personaggi, Felice, Gioia, Fortunato e Allegra portano il consumatore alla scoperta di una nuova igiene intima.<\/p>  <p>Il motivo di tanta felicit\u00e0 \u00e8 Fria Easy, ovviamente, che promette la massima igiene quotidiana ovunque e in qualunque momento della giornata.<\/p>  <p>I quattro soggetti da 15 secondi, che vedremo a rotazione da fine settembre fino a fine novembre sulle principali emittenti televisive nazionali, sono stati ideati dall\u2019agenzia InTesta, con la collaborazione dello studio Inky Mind, che ha curato la realizzazione dei character e delle animazioni in 3D. <\/p>  <p>Insieme agli spot TV \u00e8 stata realizzata anche la pagina pianificata su stampa periodica.<\/p>    <p>Credit:<\/p>  <p>Agenzia: InTesta (Gruppo Armando Testa)<\/p>  <p>Creative Service: Patrizia Massarenti, Delia Laviola<\/p>  <p>Client Service: Andrea Rosa Ammaturo <\/p>  <p>Casa di produzione: Inky Mind <\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n    <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/226297-Packshot-f1a2b0-original-1475595962.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/226297-Packshot-f1a2b0-original-1475595962.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/226297-Packshot-f1a2b0-original-1475595962.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/226296-ESEC_Fria_Easy_ADV-1b7126-original-1475595868.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/226296-ESEC_Fria_Easy_ADV-1b7126-original-1475595868.jpg\" \n      alt=\"\" \n      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href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/226291-Felice-acaf35-original-1475595616.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/226291-Felice-acaf35-original-1475595616.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/226291-Felice-acaf35-original-1475595616.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/isZjB3_My88?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La famiglia Felice debutta in TV. \u00c8 on air la campagna della carta igienica umidificata Fria Easy realizzata da InTesta (Gruppo Armando Testa).<\/p>\n","protected":false},"author":2,"featured_media":1315,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>INTESTA PORTA LA FELICITA&#039; IN TV, CON FRIA EASY. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/intesta-porta-la-felicita-in-tv-con-fria-easy\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" 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