{"id":1368,"date":"2016-07-27T13:00:00","date_gmt":"2016-07-27T11:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2016\/07\/27\/la-linea-benessere-di-riso-gallo-in-tv-con-armando-testa\/"},"modified":"2019-03-14T12:27:41","modified_gmt":"2019-03-14T11:27:41","slug":"la-linea-benessere-di-riso-gallo-in-tv-con-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/la-linea-benessere-di-riso-gallo-in-tv-con-armando-testa\/","title":{"rendered":"LA LINEA BENESSERE DI RISO GALLO IN TV CON ARMANDO TESTA"},"content":{"rendered":"<p>La nuova campagna nell&#8217;anno del 160\u00b0 anniversario.<\/p>    <p>Dal prossimo 31 luglio <strong>Riso Gallo<\/strong> sar\u00e0 on air in TV per comunicare la propria linea Benessere e in particolare i due prodotti di punta: il &#8220;<strong>3 cereali<\/strong>&#8221; (riso farro e orzo) e l'&#8221;<strong>Expresso 3 cereali<\/strong>&#8220;. <\/p>    <p>Nell&#8217;anno del suo <strong>160\u00b0 anniversario<\/strong> Riso Gallo lancia quindi la sua linea Benessere con la campagna <strong>Heritage<\/strong><strong>, <\/strong>che comunica la storia di un&#8217;azienda che lavora dal 1856, con impegno e passione, per offrire il riso pi\u00f9 amato dagli italiani.<\/p>    <p>Lo spot, ideato dall\u2019agenzia Armando Testa, gioca sul concetto dei tempi da rispettare per preparare un risotto tutto di benessere: 12 minuti per il &#8220;3 Cereali&#8221; classico e solo 2 minuti per l&#8217;Expresso.<\/p>    <p>CREDITS <\/p>  <p>Art director: Lara Eandi <\/p>  <p>Copy: Daniele Bona <\/p>  <p>Executive creative director: Michele Mariani <\/p>  <p>Production Company: The Producers <\/p>  <p>Director: Francesco Nencini<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/223378-riso_gallo_2-ebd332-original-1472825140.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/223378-riso_gallo_2-ebd332-original-1472825140.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/223378-riso_gallo_2-ebd332-original-1472825140.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/223377-riso_gallo_1-0ff952-original-1472824664.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/223377-riso_gallo_1-0ff952-original-1472824664.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/223377-riso_gallo_1-0ff952-original-1472824664.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/XxR2JoLobt8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La nuova campagna nell&#8217;anno del 160\u00b0 anniversario.<\/p>\n<p>Dal prossimo 31 luglio Riso Gallo sar\u00e0 on air in TV per comunicare la propria linea Benessere e in particolare i due prodotti di punta: il &#8220;3 cereali&#8221; (riso farro e orzo) e l'&#8221;Expresso 3 cereali&#8221;.<\/p>\n","protected":false},"author":2,"featured_media":1369,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LA LINEA BENESSERE DI RISO GALLO IN TV CON ARMANDO TESTA - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/la-linea-benessere-di-riso-gallo-in-tv-con-armando-testa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"LA LINEA BENESSERE DI RISO GALLO IN TV CON ARMANDO TESTA - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"La nuova campagna nell&#039;anno del 160\u00b0 anniversario. 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