{"id":1398,"date":"2016-05-12T13:00:00","date_gmt":"2016-05-12T11:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2016\/05\/12\/esselunga-lancia-sul-web-capolavori-su-telo-il-primo-catalogo-museo-esselunga-a-360\/"},"modified":"2019-03-14T12:28:01","modified_gmt":"2019-03-14T11:28:01","slug":"esselunga-lancia-sul-web-capolavori-su-telo-il-primo-catalogo-museo-esselunga-a-360","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/esselunga-lancia-sul-web-capolavori-su-telo-il-primo-catalogo-museo-esselunga-a-360\/","title":{"rendered":"ESSELUNGA LANCIA SUL WEB CAPOLAVORI SU TELO. IL PRIMO CATALOGO-MUSEO ESSELUNGA A 360\u00b0."},"content":{"rendered":"<p>Con l\u2019uscita della campagna <strong>Capolavori su telo<\/strong>, la promozione di <strong>Esselunga<\/strong> in collaborazione con il <strong>marchio Bellora<\/strong>, TDH \u2013 unit d\u2019innovazione del Gruppo Armando Testa \u2013 ha realizzato per il brand il primo <strong>video catalogo navigabile a 360\u00b0<\/strong>.<\/p>    <p>L\u2019experience immersiva \u00e8 visibile su Youtube (<a href=\"https:\/\/www.youtube.com\/watch?v=EhpY2_rG8O4\">https:\/\/www.youtube.com\/watch?v=EhpY2_rG8O4<\/a>) in modalit\u00e0 <strong>film e pre-roll<\/strong> e disponibile su <strong>tutti i device<\/strong>.<\/p>    <p>Partendo dal key visual di campagna e sfruttando una delle <strong>pi\u00f9 recenti tecnologie<\/strong> messe a disposizione da <strong>Google<\/strong>, \u00e8 stato creato un vero e proprio <strong>museo <\/strong>ricostruito in <strong>3D<\/strong>, all\u2019interno del quale \u00e8 possibile ammirare in <strong>4K<\/strong> le statue che indossano i set da bagno Bellora. <\/p>    <p>Gli utenti possono scoprire ulteriori informazioni sulla promozione, cliccando<i> <\/i><strong>l\u2019info button<\/strong> presente all\u2019interno del video. In questo modo hanno la possibilit\u00e0 di accedere a delle <strong>schede interattive<\/strong>, che creano un link diretto alla <strong>landing page dedicata alla campagna<\/strong>. <\/p>    <p><strong>CREDITS:<\/strong><\/p>  <p>Cliente: Esselunga<\/p>  <p>Agenzia: Gruppo Armando Testa\/Testa Digital Hub<\/p>  <p>Direttore Creativo: Michele Mariani (Armando Testa)<\/p>  <p>Direttore Strategico: Massimiliano Rossi (Testa Digital Hub)<\/p>  <p>Senior Art Director: Antonello Falcone (Testa Digital Hub)<\/p>  <p>Senior Copywriter: Pierfabio Iannuzzi (Testa Digital Hub)<\/p>  <p>Project Manager: Sara Salamino (Testa Digital Hub)<\/p>  <p>Casa di produzione video: Curve Creative Studio <\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n   <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210283-4-2b497d-original-1464106510.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210283-4-2b497d-original-1464106510.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210283-4-2b497d-original-1464106510.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210282-3-e742d1-original-1464106478.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210282-3-e742d1-original-1464106478.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210282-3-e742d1-original-1464106478.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210281-2-3dffbd-original-1464106450.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210281-2-3dffbd-original-1464106450.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210281-2-3dffbd-original-1464106450.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210280-1-82affe-original-1464106398.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210280-1-82affe-original-1464106398.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210280-1-82affe-original-1464106398.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/_Rn5OpJocEk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Con l\u2019uscita della campagna Capolavori su telo, la promozione di Esselunga in collaborazione con il marchio Bellora, TDH \u2013 unit d\u2019innovazione del Gruppo Armando Testa \u2013 ha realizzato per il brand il primo video catalogo navigabile a 360\u00b0.<\/p>\n","protected":false},"author":2,"featured_media":1399,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ESSELUNGA LANCIA SUL WEB CAPOLAVORI SU TELO. 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