{"id":1403,"date":"2016-05-10T13:00:00","date_gmt":"2016-05-10T11:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2016\/05\/10\/a-menarini-industrie-farmaceutiche-riunite-sustenium-plus-sogg-energia-plus\/"},"modified":"2019-03-14T12:28:03","modified_gmt":"2019-03-14T11:28:03","slug":"a-menarini-industrie-farmaceutiche-riunite-sustenium-plus-sogg-energia-plus","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/a-menarini-industrie-farmaceutiche-riunite-sustenium-plus-sogg-energia-plus\/","title":{"rendered":"A. MENARINI INDUSTRIE FARMACEUTICHE RIUNITE &#8211; SUSTENIUM PLUS Sogg. \u201cEnergia Plus\u201d"},"content":{"rendered":"<p>\u201cQuando <i>vamos a bailar<\/i>?\u201d \u00e8 l\u2019invito, accompagnato da un simpatico passo di danza, di un giovane ad una sua collega d\u2019ufficio. La ragazza con aria affaticata gli risponde che in quei giorni proprio non ce la fa perch\u00e9 si sente \u201csenza corrente\u201d.<\/p>    <p>Con questo aggancio, da domenica 8 maggio \u00e8 on air la nuova campagna, pianificata sulle principali emittenti televisive (30\u201d e 15\u201d) stampa e digital, ideata da Armando Testa per Sustenium Plus, l\u2019integratore alimentare energizzante di Menarini. <\/p>    <p>Sustenium Plus \u00e8 consigliato per chi si sente stanco e privo di energia per ritmi di vita frenetici e giornate piene di impegni. Il prodotto d\u00e0 infatti una \u201cscossa\u201d di energia che aiuta a ritornare in forma ed attivi. <\/p>  <p>Lo conferma un collega che vede i due protagonisti con Sustenium Plus e commenta convinto: \u201cLo uso anch\u2019io, rid\u00e0 energia!\u201d.<\/p>  <p>Lo conferma anche la demo di prodotto, basata sul forte segno distintivo di una spina elettrica nella quale scorre l\u2019energia che apporta Creatina, Arginina, Beta-Alanina con l\u2019aggiunta di vitamine e sali minerali.<\/p>  <p>Lo conferma infine la carica di energia con la quale la protagonista sta ballando scatenata in discoteca in chiusura dello spot. Cos\u00ec scatenata che lui non pu\u00f2 fare a meno di sottolineare con un guizzo di spiritosa simpatia \u201cMa dai la scossa!!!\u201d.<\/p>  <p>Mentre i due protagonisti ballano divertiti all\u2019interno della sigla-spina elettrica, il claim conclude \u201cSustenium Plus. Energia Plus\u201d.<\/p>    Sotto la direzione creativa di Piero Reinerio hanno lavorato al progetto gli art Laura Pelissero ed Enrico Ambroggi e la copy Francesca Palazzo. La regia \u00e8 di Emanuele Cova per la casa di produzione Little Bull.\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n  <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/207955-annuncio_stampa-6cf355-original-1462982257.jpg\">\n <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/207955-annuncio_stampa-6cf355-original-1462982257.jpg\" \n         alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/207955-annuncio_stampa-6cf355-original-1462982257.jpg\" \n       class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/207954-b-2270b8-original-1462982220.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/207954-b-2270b8-original-1462982220.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/207954-b-2270b8-original-1462982220.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/207953-a-fd585d-original-1462982044.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/207953-a-fd585d-original-1462982044.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/207953-a-fd585d-original-1462982044.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/Qr8TAD2LtlE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u201cQuando vamos a bailar?\u201d \u00e8 l\u2019invito, accompagnato da un simpatico passo di danza, di un giovane ad una sua collega d\u2019ufficio. La ragazza con aria affaticata gli risponde che in quei giorni proprio non ce la fa perch\u00e9 si sente \u201csenza corrente\u201d.<\/p>\n","protected":false},"author":2,"featured_media":1404,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A. MENARINI INDUSTRIE FARMACEUTICHE RIUNITE - SUSTENIUM PLUS Sogg. \u201cEnergia Plus\u201d - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/a-menarini-industrie-farmaceutiche-riunite-sustenium-plus-sogg-energia-plus\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"A. 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La ragazza con aria affaticata gli risponde che in quei giorni proprio non ce la fa perch\u00e9 si sente \u201csenza corrente\u201d.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/03\/207953-a-fd585d-original-1462982044.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Vincenzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/a-menarini-industrie-farmaceutiche-riunite-sustenium-plus-sogg-energia-plus\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/a-menarini-industrie-farmaceutiche-riunite-sustenium-plus-sogg-energia-plus\/\",\"name\":\"A. 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