{"id":1407,"date":"2016-05-09T13:00:00","date_gmt":"2016-05-09T11:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2016\/05\/09\/fater-lines-seta-ultra-30-60-soggetto-non-rinuncio\/"},"modified":"2019-03-14T12:28:06","modified_gmt":"2019-03-14T11:28:06","slug":"fater-lines-seta-ultra-30-60-soggetto-non-rinuncio","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/fater-lines-seta-ultra-30-60-soggetto-non-rinuncio\/","title":{"rendered":"FATER &#8211; LINES SETA ULTRA 30\u201d- 60\u201d  &#8211; Soggetto: Non Rinuncio."},"content":{"rendered":"<p>Dall\u20198 maggio Lines Seta Ultra, l\u2019assorbente Lines leader di mercato, si presenta al pubblico completamente rivoluzionato come prodotto e come abbigliaggio dei pack. Il lancio si sviluppa su una campagna multicanale, istituzionale e di prodotto, basata su un concetto di empowerment femminile.<\/p>    <p>Lines con questa campagna, oltre a presentare le rivoluzionarie caratteristiche distintive del nuovo assorbente, vuole contribuire a rimuovere le barriere che da sempre ostacolano l\u2019affermazione delle donne aiutandole a sentirsi pi\u00f9 sicure e libere di vivere appieno la propria vita. E lo fa attraverso l\u2019invito a non rinunciare a essere le donne che vorrebbero essere nonostante i tab\u00f9 e i pregiudizi sociali e culturali.<\/p>    <p>La campagna d\u00e0 voce a tante donne diverse per et\u00e0 e carattere che manifestano, ognuna a modo suo, l\u2019intento di \u201cnon voler rinunciare a essere donna\u201d. Un modo nuovo per testimoniare la vicinanza Lines alle donne aiutandole a vivere senza rinunce e a sentirsi libere, anche nei giorni del ciclo, grazie al nuovo Lines Seta Ultra.<\/p>    <p>Il video istituzionale \u00e9 veicolato sul web nel formato 60\u201d e in TV in due formati 30\u201d. Per presentare il nuovo prodotto si alternano, in tv, due filmati da 30&#8243; con immagini diverse tratte dal 60&#8243; e una demo che esalta la grande innovazione del filtrante Dry-Fresh, pi\u00f9 asciutto e pi\u00f9 fresco che mai grazie all&#8217;esclusiva tecnologia con fori micro&amp;macro.<\/p>    <p>Sotto la direzione creativa di Piero Reinerio, hanno lavorato l\u2019art Tina Salvato e la copy Chiara Demichelis. La regia \u00e8 di Pierluca De Carlo. Casa di produzione Little Bull. Pianifica Media Italia.<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n   <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/207498-2-662176-original-1462805556.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/207498-2-662176-original-1462805556.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/207498-2-662176-original-1462805556.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/207495-1-ceb4eb-original-1462805477.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/207495-1-ceb4eb-original-1462805477.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/207495-1-ceb4eb-original-1462805477.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/FhzLJFYct88?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/zmL3SgfRscc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Dall\u20198 maggio Lines Seta Ultra, l\u2019assorbente Lines leader di mercato, si presenta al pubblico completamente rivoluzionato come prodotto e come abbigliaggio dei pack.<\/p>\n","protected":false},"author":2,"featured_media":1408,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FATER - LINES SETA ULTRA 30\u201d- 60\u201d - Soggetto: Non Rinuncio. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/fater-lines-seta-ultra-30-60-soggetto-non-rinuncio\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"FATER - LINES SETA ULTRA 30\u201d- 60\u201d - Soggetto: Non Rinuncio. - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Dall\u20198 maggio Lines Seta Ultra, l\u2019assorbente Lines leader di mercato, si presenta al pubblico completamente rivoluzionato come prodotto e come abbigliaggio dei pack.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/03\/207495-1-ceb4eb-original-1462805477.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Vincenzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/fater-lines-seta-ultra-30-60-soggetto-non-rinuncio\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/fater-lines-seta-ultra-30-60-soggetto-non-rinuncio\/\",\"name\":\"FATER - LINES SETA ULTRA 30\u201d- 60\u201d - Soggetto: Non Rinuncio. - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2016-05-09T11:00:00+00:00\",\"dateModified\":\"2019-03-14T11:28:06+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/fater-lines-seta-ultra-30-60-soggetto-non-rinuncio\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/it\/fater-lines-seta-ultra-30-60-soggetto-non-rinuncio\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/fater-lines-seta-ultra-30-60-soggetto-non-rinuncio\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FATER &#8211; 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