{"id":1415,"date":"2016-04-11T14:00:00","date_gmt":"2016-04-11T12:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2016\/04\/11\/testa-digital-hub-acquisisce-il-social-di-amaro-montenegro\/"},"modified":"2019-03-14T12:28:13","modified_gmt":"2019-03-14T11:28:13","slug":"testa-digital-hub-acquisisce-il-social-di-amaro-montenegro","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/testa-digital-hub-acquisisce-il-social-di-amaro-montenegro\/","title":{"rendered":"TESTA DIGITAL HUB ACQUISISCE IL SOCIAL DI AMARO MONTENEGRO."},"content":{"rendered":"<p>Dopo il lancio della campagna integrata #Eroiveri, Testa Digital Hub &#8211; la societ\u00e0 del Gruppo Armando Testa dedicata all\u2019innovazione &#8211; acquisisce la gestione dei canali social del brand Amaro Montenegro.<\/p><p>A seguito di una gara con Ambito 5, il team di Testa Digital Hub si \u00e8 aggiudicato la gestione della pagina da pi\u00f9 di 450 mila fan grazie alla reinterpretazione dei valori storici della marca (amicizia, autenticit\u00e0 e solidariet\u00e0) in chiave pi\u00f9 ironica.<\/p><p>Dunque sempre pi\u00f9 integrata e coordinata dal Gruppo Armando Testa, l\u2019immagine del brand icona italiana Amaro Montenegro che continua il rinnovamento dei suoi valori e il consolidamento del posizionamento, oggi anche attraverso la comunicazione social.<\/p><p>L\u2019esordio \u00e8 avvenuto il primo aprile su Facebook con un post che ha fatto letteralmente impazzire i fan della marca. Una divertentissima extension-line di prodotto che ha visto protagoniste per un giorno le chewing-gum al gusto di Amaro Montenegro, da assaporare rigorosamente dopo i pasti.<\/p><p>La pubblicazione di questo audace pesce d\u2019aprile ha generato in un solo giorno sulla pagina pi\u00f9 di 12.000 action tra like, commenti e condivisioni.  Risultati sorprendenti sia per lo storico della marca su Facebook, sia in generale per il mercato degli amari.<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n   <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/203738-Post_Amaro_Montenegro-de1971-original-1460382995.png\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/203738-Post_Amaro_Montenegro-de1971-original-1460382995.png\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/203738-Post_Amaro_Montenegro-de1971-original-1460382995.png\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/203737-Montenegro-2b130a-original-1460382719.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/203737-Montenegro-2b130a-original-1460382719.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/203737-Montenegro-2b130a-original-1460382719.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Dopo il lancio della campagna integrata #Eroiveri, Testa Digital Hub &#8211; la societ\u00e0 del Gruppo Armando Testa dedicata all\u2019innovazione &#8211; acquisisce la gestione dei canali social del brand Amaro Montenegro.<\/p>\n","protected":false},"author":2,"featured_media":1416,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - 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