{"id":1463,"date":"2016-01-25T16:00:00","date_gmt":"2016-01-25T15:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2016\/01\/25\/acraf-filmato-moment-qr-bandiere\/"},"modified":"2019-03-14T12:28:45","modified_gmt":"2019-03-14T11:28:45","slug":"acraf-filmato-moment-qr-bandiere","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/acraf-filmato-moment-qr-bandiere\/","title":{"rendered":"ACRAF FILMATO &#8211; MOMENT QR- Bandiere"},"content":{"rendered":"<p>Dal 24 gennaio sulle principali emittenti TV e sul web Moment parla 10 lingue!<\/p><p>Il Gruppo Angelini, da sempre attento alle innovazioni e alle esigenze dei suoi consumatori, lancia con Moment il primo foglietto illustrativo multilingue accessibile direttamente dalla confezione con il codice QR, per favorire il corretto utilizzo del farmaco ai milioni di stranieri in Italia.<\/p><p>La comunicazione fa leva sugli elementi che siglano la confezione: la compressa che vola a pieno schermo nello spazio blu lasciando una scia luminosa come simbolo della sua velocit\u00e0 d\u2019efficacia, il nome Moment e il codice QR.<\/p><p>Sulla compressa, in sync con le corrispondenti voci maschili e femminili, appaiono, ad una ad una, le scritte che richiamano l&#8217;attenzione su &#8220;Mal di testa?&#8221; nelle differenti lingue (italiano, spagnolo, francese, inglese, tedesco, arabo, russo, cinese, hindi-urdu e portoghese) con le rispettive bandiere.<\/p><p>Una conferma della capacit\u00e0 Moment di rispondere velocemente al mal di testa e alle richieste di informazioni dei suoi consumatori italiani e stranieri.<\/p><p>Sotto la direzione creativa di Piero Reinerio hanno lavorato al progetto l\u2019art Tina Salvato e la copy Mariarosa Galleano. La regia \u00e8 di Augusto Storero per la casa di produzione Little Bull.  <\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n  <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/194096-frame%204-461be0-original-1453731892.png\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/194096-frame%204-461be0-original-1453731892.png\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/194096-frame%204-461be0-original-1453731892.png\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/194095-frame%203-585fc1-original-1453731860.png\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/194095-frame%203-585fc1-original-1453731860.png\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/194095-frame%203-585fc1-original-1453731860.png\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/194093-frame%201-544ed3-original-1453731803.png\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/194093-frame%201-544ed3-original-1453731803.png\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/194093-frame%201-544ed3-original-1453731803.png\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/194094-frame%202-064003-original-1453731830.png\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/194094-frame%202-064003-original-1453731830.png\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/194094-frame%202-064003-original-1453731830.png\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/CGQbO_jQ1pQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Da oggi Moment risponde al mal di testa in 10 lingue con il codice QR. On air il nuovo spot Armando Testa.<\/p>\n","protected":false},"author":2,"featured_media":1464,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ACRAF FILMATO - MOMENT QR- Bandiere - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/acraf-filmato-moment-qr-bandiere\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"ACRAF FILMATO - MOMENT QR- Bandiere - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Da oggi Moment risponde al mal di testa in 10 lingue con il codice QR. On air il nuovo spot Armando Testa.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/03\/194094-frame-2-064003-original-1453731830.png\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Vincenzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/acraf-filmato-moment-qr-bandiere\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/acraf-filmato-moment-qr-bandiere\/\",\"name\":\"ACRAF FILMATO - MOMENT QR- Bandiere - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2016-01-25T15:00:00+00:00\",\"dateModified\":\"2019-03-14T11:28:45+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/acraf-filmato-moment-qr-bandiere\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/it\/acraf-filmato-moment-qr-bandiere\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/acraf-filmato-moment-qr-bandiere\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ACRAF FILMATO &#8211; MOMENT QR- Bandiere\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\",\"name\":\"Andrea Vincenzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"caption\":\"Andrea Vincenzi\"},\"sameAs\":[\"https:\/\/twitter.com\/ArmandoTestaSpA\"],\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/avincenzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ACRAF FILMATO - MOMENT QR- Bandiere - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/acraf-filmato-moment-qr-bandiere\/","twitter_card":"summary_large_image","twitter_title":"ACRAF FILMATO - MOMENT QR- Bandiere - AT News Room","twitter_description":"Da oggi Moment risponde al mal di testa in 10 lingue con il codice QR. On air il nuovo spot Armando Testa.","twitter_image":"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/03\/194094-frame-2-064003-original-1453731830.png","twitter_creator":"@ArmandoTestaSpA","twitter_site":"@ArmandoTestaSpA","twitter_misc":{"Scritto da":"Andrea Vincenzi","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/newsroom.armandotesta.it\/it\/acraf-filmato-moment-qr-bandiere\/","url":"https:\/\/newsroom.armandotesta.it\/it\/acraf-filmato-moment-qr-bandiere\/","name":"ACRAF FILMATO - MOMENT QR- Bandiere - AT News Room","isPartOf":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#website"},"datePublished":"2016-01-25T15:00:00+00:00","dateModified":"2019-03-14T11:28:45+00:00","author":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a"},"breadcrumb":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/acraf-filmato-moment-qr-bandiere\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsroom.armandotesta.it\/it\/acraf-filmato-moment-qr-bandiere\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/newsroom.armandotesta.it\/it\/acraf-filmato-moment-qr-bandiere\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsroom.armandotesta.it\/it\/"},{"@type":"ListItem","position":2,"name":"ACRAF FILMATO &#8211; MOMENT QR- Bandiere"}]},{"@type":"WebSite","@id":"https:\/\/newsroom.armandotesta.it\/it\/#website","url":"https:\/\/newsroom.armandotesta.it\/it\/","name":"AT News Room","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a","name":"Andrea Vincenzi","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g","caption":"Andrea Vincenzi"},"sameAs":["https:\/\/twitter.com\/ArmandoTestaSpA"],"url":"https:\/\/newsroom.armandotesta.it\/it\/author\/avincenzi\/"}]}},"_links":{"self":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/1463\/"}],"collection":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/users\/2\/"}],"replies":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/comments\/?post=1463"}],"version-history":[{"count":1,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/1463\/revisions\/"}],"predecessor-version":[{"id":2434,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/1463\/revisions\/2434\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/media\/1464\/"}],"wp:attachment":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/media\/?parent=1463"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/tags\/?post=1463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}