{"id":1539,"date":"2015-07-29T13:51:51","date_gmt":"2015-07-29T11:51:51","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2015\/07\/29\/armando-testa-firma-la-nuova-campagna-food-attack-di-cuki\/"},"modified":"2019-03-14T12:29:32","modified_gmt":"2019-03-14T11:29:32","slug":"armando-testa-firma-la-nuova-campagna-food-attack-di-cuki","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/armando-testa-firma-la-nuova-campagna-food-attack-di-cuki\/","title":{"rendered":"ARMANDO TESTA FIRMA LA NUOVA CAMPAGNA &#8220;FOOD ATTACK&#8221; DI CUKI"},"content":{"rendered":"<p>E\u2019 in uscita la nuova campagna Cuki GeloPi\u00f9, i sacchetti con 7 strati in polietilene per conservare e congelare il cibo con il massimo della protezione.<\/p><p>I tre film che la compongono, ciascuno da 10\u201d, riprendono il linguaggio surreale e sintetico della campagna &#8220;Food Attack&#8221; che ha debuttato nel 2014 con gli spot Tv dedicati alle  Vaschette &#8220;Ultra Forza\u201d.<\/p><p>Ogni soggetto \u00e8 girato con la tecnica dello &#8220;stop motion\u201d e rappresenta in chiave umoristica e idealizzata la superiore resistenza dei sacchetti GeloPi\u00f9, un vero \u201ceffetto barriera\u201d con cui proteggono gli alimenti dalle contaminazioni esterne.<\/p><p>Pianificata da Media Italia a partire dal 2 agosto sulle principali emittenti Tv satellitari e digitali terrestri, la campagna \u00e8 firmata Armando Testa. <\/p><p>La direzione creativa esecutiva \u00e8 di Michele Mariani, con lui hanno lavorato l\u2019art director Lara Eandi ed il copywriter Daniele Bona.<\/p><p>La produzione dei film \u00e8 curata da Little Bull, con la regia di Augusto Storero.<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n   <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/175031-cuki_foodattack_frame_4-f607f5-original-1438174277.jpg\">\n <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/175031-cuki_foodattack_frame_4-f607f5-original-1438174277.jpg\" \n         alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/175031-cuki_foodattack_frame_4-f607f5-original-1438174277.jpg\" \n       class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/175032-cuki_foodattack_frame_1_1438078870510-1014db-original-1438174309.jpeg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/175032-cuki_foodattack_frame_1_1438078870510-1014db-original-1438174309.jpeg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/175032-cuki_foodattack_frame_1_1438078870510-1014db-original-1438174309.jpeg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/175013-cuki_foodattack_frame_2_1437749220782-2e9115-original-1438173407.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/175013-cuki_foodattack_frame_2_1437749220782-2e9115-original-1438173407.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/175013-cuki_foodattack_frame_2_1437749220782-2e9115-original-1438173407.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/wcfdIodqakM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/fEKXDOV5-ho?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>E\u2019 in uscita la nuova campagna Cuki GeloPi\u00f9, i sacchetti con 7 strati in polietilene per conservare e congelare il cibo con il massimo della protezione. I tre film che la compongono, ciascuno da 10\u201d, riprendono il linguaggio surreale e sintetico della campagna &#8220;Food Attack&#8221; che ha debuttato nel 2014 con gli spot Tv dedicati [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1540,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ARMANDO TESTA FIRMA LA NUOVA CAMPAGNA &quot;FOOD ATTACK&quot; DI CUKI - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/armando-testa-firma-la-nuova-campagna-food-attack-di-cuki\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"ARMANDO TESTA FIRMA LA NUOVA CAMPAGNA &quot;FOOD ATTACK&quot; DI CUKI - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"E\u2019 in uscita la nuova campagna Cuki GeloPi\u00f9, i sacchetti con 7 strati in polietilene per conservare e congelare il cibo con il massimo della protezione. 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