{"id":1885,"date":"2014-05-30T09:22:41","date_gmt":"2014-05-30T07:22:41","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2014\/05\/30\/acraf-infasil-deodoranti-soggetto-ricercatrice-in-bicicletta\/"},"modified":"2019-03-14T12:32:45","modified_gmt":"2019-03-14T11:32:45","slug":"acraf-infasil-deodoranti-soggetto-ricercatrice-in-bicicletta","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/acraf-infasil-deodoranti-soggetto-ricercatrice-in-bicicletta\/","title":{"rendered":"ACRAF &#8211; INFASIL DEODORANTI &#8211; SOGGETTO: RICERCATRICE IN BICICLETTA"},"content":{"rendered":"<p>Sulle note della canzone \u201cI\u2019ve got you under my skin\u201d, riorchestrata ad hoc con uno stile dinamico e raffinato, riviviamo il racconto di una moderna e brillante ricercatrice Infasil che, andando a lavorare in bicicletta, ha sentito l\u2019esigenza di studiare un deodorante che trasformi il sudore in freschezza. Nonostante il caldo e la fatica, la ricercatrice arriva in laboratorio fresca e sicura di s\u00e9. Grazie all\u2019esclusiva formula Infasil la vediamo a suo agio con i colleghi anche a distanza ravvicinata. <\/p><p>La demo spiega l\u2019azione del deodorante, mostrando come la molecola 2C riesca a catturare anche il sudore di crescente intensit\u00e0, rilasciando ogni volta altrettanto fresco profumo a dimostrazione del claim: \u201cPi\u00f9 sudi, pi\u00f9 sai di fresco\u201d.<\/p><p>La ricercatrice, al termine della sua giornata lavorativa, raggiunge in bicicletta il fidanzato che l\u2019aspetta in centro citt\u00e0. Sentendosi ancora fresca come al mattino, gli getta le braccia attorno al collo sicura e disinvolta. Sulla scena assolve il simbolico abbraccio del logo Infasil e il pack shot.<\/p><p>Sotto la direzione creativa di Piero Reinerio, hanno lavorato al progetto l\u2019art Monica Barbalonga e la copy Chiara Demichelis. La regia \u00e8 di Carlo Sigon per la casa di produzione Little Bull.<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n   <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/132019-54885e86-12a5-4620-b2e7-2be0d9e3c876-03-original-1401370549.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/132019-54885e86-12a5-4620-b2e7-2be0d9e3c876-03-original-1401370549.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/132019-54885e86-12a5-4620-b2e7-2be0d9e3c876-03-original-1401370549.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/132022-646a12ab-bcda-4816-b48f-ba1ea0f4a0d6-02_1401360885624-original-1401370626.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/132022-646a12ab-bcda-4816-b48f-ba1ea0f4a0d6-02_1401360885624-original-1401370626.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/132022-646a12ab-bcda-4816-b48f-ba1ea0f4a0d6-02_1401360885624-original-1401370626.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/132021-88802ed1-5546-428a-90cb-10ba8aca6285-04-original-1401370625.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/132021-88802ed1-5546-428a-90cb-10ba8aca6285-04-original-1401370625.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/132021-88802ed1-5546-428a-90cb-10ba8aca6285-04-original-1401370625.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/132020-92873225-e218-48e5-aac7-7ce6b07b55d1-01_1401360874713-original-1401370580.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/132020-92873225-e218-48e5-aac7-7ce6b07b55d1-01_1401360874713-original-1401370580.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/132020-92873225-e218-48e5-aac7-7ce6b07b55d1-01_1401360874713-original-1401370580.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/U72GN24k74g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Sulle note della canzone \u201cI\u2019ve got you under my skin\u201d, riorchestrata ad hoc con uno stile dinamico e raffinato, riviviamo il racconto di una moderna e brillante ricercatrice Infasil che, andando a lavorare in bicicletta, ha sentito l\u2019esigenza di studiare un deodorante che trasformi il sudore in freschezza. Nonostante il caldo e la fatica, la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1886,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ACRAF - INFASIL DEODORANTI - SOGGETTO: RICERCATRICE IN BICICLETTA - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/acraf-infasil-deodoranti-soggetto-ricercatrice-in-bicicletta\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"ACRAF - INFASIL DEODORANTI - SOGGETTO: RICERCATRICE IN BICICLETTA - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Sulle note della canzone \u201cI\u2019ve got you under my skin\u201d, riorchestrata ad hoc con uno stile dinamico e raffinato, riviviamo il racconto di una moderna e brillante ricercatrice Infasil che, andando a lavorare in bicicletta, ha sentito l\u2019esigenza di studiare un deodorante che trasformi il sudore in freschezza. 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