{"id":3647,"date":"2019-06-18T15:30:38","date_gmt":"2019-06-18T13:30:38","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=3647"},"modified":"2019-07-10T10:07:17","modified_gmt":"2019-07-10T08:07:17","slug":"con-armando-testa-amuchina-disinfetta-famiglia-protetta","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/con-armando-testa-amuchina-disinfetta-famiglia-protetta\/","title":{"rendered":"CON ARMANDO TESTA AMUCHINA DISINFETTA, FAMIGLIA PROTETTA!"},"content":{"rendered":"\n<p>Amuchina, marchio del Gruppo Angelini, leader nel campo\ndella&nbsp;disinfezione, \u00e8 in onda sulle principali emittenti televisive e al\ncinema con un nuovo spot&nbsp;da 20 secondi, ideato dall\u2019agenzia Armando Testa,\ndedicato al prodotto storico Amuchina Concentrata. <\/p>\n\n\n\n<p>Il film ha come protagonista una giovane mamma in attesa che, afferrando\n\u201cal volo\u201d un pomodoro sfuggito dalla busta della spesa portata a casa dal pap\u00e0,\ninvita a riflettere sulle tante mani tra le quali \u00e8 passato prima di arrivare\nalla sua famiglia. <\/p>\n\n\n\n<p>Per eliminare i batteri non bastano acqua e prodotti che non disinfettano,\nper questo lei si affida&nbsp;ad Amuchina. Una demo comparativa mostra la\ndifferenza tra un pomodoro lavato e uno disinfettato con Amuchina che elimina\nfino al 99,9% dei batteri. <\/p>\n\n\n\n<p>Lo sguardo della mamma sorridente, unito all\u2019immagine serena e giocosa del\npap\u00e0 coi due bambini, conferma il claim: \u201cAmuchina disinfetta, famiglia\nprotetta\u201d.<\/p>\n\n\n\n<p>Agenzia: Armando Testa. Direttore creativo Piero Reinerio, art director Laura Pelissero, copywriter Francesca Palazzo. Casa di produzione Little Bull, regia Marcello Lucini.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/amu_frame_1-1024x576.jpg\" alt=\"\" class=\"wp-image-3648\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/amu_frame_1-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/amu_frame_1-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/amu_frame_1-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/amu_frame_1-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/amu_frame_1-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/amu_frame_1-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/amu_frame_1.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/amu_frame_1-1320x743.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/amu_frame_2-1024x576.jpg\" alt=\"\" class=\"wp-image-3649\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/amu_frame_2-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/amu_frame_2-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/amu_frame_2-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/amu_frame_2-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/amu_frame_2-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/amu_frame_2-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/amu_frame_2.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/amu_frame_2-1320x743.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"text-align:center; margin: 36px 0;\"><a rel=\"noreferrer noopener\" aria-label=\"Clicca qui per vedere lo spot\n (si apre in una nuova scheda)\" href=\"https:\/\/www.youtube.com\/watch?v=UPNq_QuZ1sk&amp;feature=youtu.be\" target=\"_blank\"><strong><u>Clicca qui per vedere lo spot<\/u><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amuchina, marchio del Gruppo Angelini, leader nel campo della disinfezione, \u00e8 in onda sulle principali emittenti televisive e al cinema con un nuovo spot da 20 secondi, ideato dall\u2019agenzia Armando Testa, dedicato al prodotto storico Amuchina Concentrata. <\/p>\n","protected":false},"author":5,"featured_media":3652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CON ARMANDO TESTA AMUCHINA DISINFETTA, FAMIGLIA PROTETTA! 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