{"id":4145,"date":"2020-02-04T15:00:19","date_gmt":"2020-02-04T14:00:19","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=4145"},"modified":"2020-02-05T15:14:36","modified_gmt":"2020-02-05T14:14:36","slug":"sei-nervosa-hai-il-ciclo-lines-e-armando-testa-dicono-o-forse-no","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/sei-nervosa-hai-il-ciclo-lines-e-armando-testa-dicono-o-forse-no\/","title":{"rendered":"SEI NERVOSA? HAI IL CICLO. LINES E ARMANDO TESTA DICONO: \u201cO FORSE NO!\u201d"},"content":{"rendered":"\n<h3>Lines e Armando Testa hanno sviluppato il nuovo ecosistema di&nbsp;comunicazione del brand Lines Seta Ultra, lavorando sul concetto che&nbsp;i&nbsp;luoghi comuni legati al ciclo vadano sfatati. Spesso infatti il pregiudizio attribuisce&nbsp;al ciclo umori altalenanti, la lacrima facile o improvvise voglie di dolci.&nbsp;Quando in realt\u00e0 le manifestazioni del carattere non hanno a che fare&nbsp;con&nbsp;il ciclo ma sono l\u2019espressione delle emozioni e della parte pi\u00f9 autentica della&nbsp;personalit\u00e0 di ogni donna.&nbsp;<br><br>Esprimere le proprie emozioni, senza paure&nbsp;e senza nascondersi, \u00e8 la cosa pi\u00f9 bella che una donna possa&nbsp;mostrare. Il messaggio valoriale di Seta Ultra si traduce in \u201cOgni giorno la donna che sei\u201d che \u00e8 l\u2019invito del brand Lines a&nbsp;vivere le proprie emozioni liberamente senza condizionamenti.<br><br>La campagna che si sviluppa sull\u2019onda di un filmato internazionale&nbsp;realizzato da P&amp;G, \u00e8 stataprodotta da Think Cattleya, con regia di Laura Chiossone, per il film TV. La produzione dei contributi per campagna&nbsp;digital e social \u00e8 di Little Bull Studios. Colonna sonora:&nbsp;\u201cI\u2019m born to run\u201d degli American Authors.<br><br>La campagna si sviluppa sui canali Tv,&nbsp;YouTube, Instagram, Facebook, Tik Tok, Ogury e Spotify.&nbsp;Pianificazione&nbsp;Media Italia.<br><br>&nbsp;<br>Credits:<\/h3>\n\n\n\n<p><br>Team&nbsp;Marketing Fater \u2013 Lines<\/p>\n\n\n\n<p>\u2022&nbsp;Marketing and Digital Director:Antonio&nbsp;Fazzari<\/p>\n\n\n\n<p>\u2022&nbsp;Marketing Manager: Ione Volpe<\/p>\n\n\n\n<p>\u2022&nbsp;Brand Manager: Marina Morassi<\/p>\n\n\n\n<p>\u2022&nbsp;Brand and Digital Manager: Michela Iampieri<\/p>\n\n\n\n<p>Agenzia:&nbsp;Armando Testa<\/p>\n\n\n\n<p>\u2022&nbsp;Direttore Creativo: Piero Reinerio<\/p>\n\n\n\n<p>\u2022&nbsp;Art Director e Copywriter: Tina Salvato, Chiara Demichelis<\/p>\n\n\n\n<p>\u2022&nbsp;Direttore Creativo Digital: Antonello Falcone<\/p>\n\n\n\n<p>\u2022&nbsp;Art Director e Copywriter: Carlotta Gilardi, Chiara Panattoni<\/p>\n\n\n\n<p>\u2022&nbsp;Direttore Centrale: Raffaele Reinerio<\/p>\n\n\n\n<p>\u2022&nbsp;Direttore Clienti: Cristina Omenetto<\/p>\n\n\n\n<p>\u2022&nbsp;Account Team: Arianna Cipolloni, Sara Salamino<\/p>\n\n\n\n<p>\u2022&nbsp;Social Media Manager: Ludovica D\u2019Aquino<\/p>\n\n\n\n<p>Cdp:&nbsp;Think Cattleya<\/p>\n\n\n\n<p>\u2022&nbsp;Executive Producer: Francesco Pistorio<\/p>\n\n\n\n<p>\u2022&nbsp;Producer: Marta Ansaldi &#8211; Gabriella Formica<\/p>\n\n\n\n<p>\u2022&nbsp;Regia: Laura Chiossone<\/p>\n\n\n\n<p>\u2022&nbsp;DOP: Guido Mazzoni<\/p>\n\n\n\n<p>\u2022&nbsp;Produzione Demo: 360FX<\/p>\n\n\n\n<p>\u2022&nbsp;Post Produzione demo: Edi<\/p>\n\n\n\n<p>\u2022&nbsp;Musica: American Authors \u2013 I\u2019m born to run<\/p>\n\n\n\n<p>Cdp digital: Little&nbsp;Bull Studios<\/p>\n\n\n\n<p>Centro Media: Media Italia<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/02\/1-1024x576.jpeg\" alt=\"\" class=\"wp-image-4146\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/02\/1-1024x576.jpeg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/02\/1-800x450.jpeg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/02\/1-768x432.jpeg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/02\/1-696x392.jpeg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/02\/1-1068x601.jpeg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/02\/1-747x420.jpeg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/02\/1.jpeg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/02\/1-1320x743.jpeg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/02\/2-1024x576.jpeg\" alt=\"\" class=\"wp-image-4147\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/02\/2-1024x576.jpeg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/02\/2-800x450.jpeg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/02\/2-768x432.jpeg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/02\/2-696x392.jpeg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/02\/2-1068x601.jpeg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/02\/2-747x420.jpeg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/02\/2.jpeg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/02\/2-1320x743.jpeg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/te1Yy6jBBLk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Lines e Armando Testa hanno sviluppato il nuovo ecosistema di&nbsp;comunicazione del brand Lines Seta Ultra, lavorando sul concetto che&nbsp;i&nbsp;luoghi comuni legati al ciclo vadano sfatati. Spesso infatti il pregiudizio attribuisce&nbsp;al ciclo umori altalenanti, la lacrima facile o improvvise voglie di dolci.&nbsp;Quando in realt\u00e0 le manifestazioni del carattere non hanno a che fare&nbsp;con&nbsp;il ciclo ma sono [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEI NERVOSA? HAI IL CICLO. LINES E ARMANDO TESTA DICONO: \u201cO FORSE NO!\u201d - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/sei-nervosa-hai-il-ciclo-lines-e-armando-testa-dicono-o-forse-no\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"SEI NERVOSA? HAI IL CICLO. LINES E ARMANDO TESTA DICONO: \u201cO FORSE NO!\u201d - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Lines e Armando Testa hanno sviluppato il nuovo ecosistema di&nbsp;comunicazione del brand Lines Seta Ultra, lavorando sul concetto che&nbsp;i&nbsp;luoghi comuni legati al ciclo vadano sfatati. Spesso infatti il pregiudizio attribuisce&nbsp;al ciclo umori altalenanti, la lacrima facile o improvvise voglie di dolci.&nbsp;Quando in realt\u00e0 le manifestazioni del carattere non hanno a che fare&nbsp;con&nbsp;il ciclo ma sono [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/02\/6.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Piizzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/sei-nervosa-hai-il-ciclo-lines-e-armando-testa-dicono-o-forse-no\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/sei-nervosa-hai-il-ciclo-lines-e-armando-testa-dicono-o-forse-no\/\",\"name\":\"SEI NERVOSA? 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