{"id":4337,"date":"2020-03-25T19:19:14","date_gmt":"2020-03-25T18:19:14","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=4337"},"modified":"2020-05-11T19:20:31","modified_gmt":"2020-05-11T17:20:31","slug":"pronte-in-tavola-le-nuove-bonta-pronte-con-riso-gallo-e-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/pronte-in-tavola-le-nuove-bonta-pronte-con-riso-gallo-e-armando-testa\/","title":{"rendered":"PRONTE IN TAVOLA LE NUOVE BONT\u00c0 PRONTE, CON RISO  GALLO E ARMANDO TESTA"},"content":{"rendered":"\n<p>Sar\u00e0 in onda da mercoled\u00ec 25 marzo, il nuovo spot di Riso Gallo firmato Armando Testa che lancia la novit\u00e0 Bont\u00e0 Pronte.Una gamma composta da tredici referenze da preparare in soli due minuti: basi riso da arricchire a seconda della propria fantasia e piatti gi\u00e0 pronti, da gustare subito.<\/p>\n\n\n\n<p>Per l\u2019occasione anche lo spot tv, in rotazione nei formati 30, 20 e 15 secondi, rappresenta una novit\u00e0&nbsp;rispetto al format classico di Riso Gallo e&nbsp;prevede un mix di animazione e live action.<\/p>\n\n\n\n<p>Lo spot infatti, per mettere in scena le diverse preparazioni e le diverse occasioni di consumo, racconta quattro situazioni casalinghe di vita vera: tre studenti che si divertono a cucinare<\/p>\n\n\n\n<p>insieme un pranzo veloce. Una cena tenera tra un padre rientrato tardi dal lavoro e la sua bimba. Un&#8217;altra pi\u00f9 sofisticata a lume di candela tra due ragazzi a un primo appuntamento.<\/p>\n\n\n\n<p>Una quarta pi\u00f9 informale, consumata sul divano per una serata-cinema in famiglia.&nbsp;<\/p>\n\n\n\n<p>Le scene scorrono via allegre e veloci al ritmo di un jingle vivace ideato su una base di can can modernizzata, il cui testo racconta le varie caratteristiche di prodotto e ne suggerisce il consumo.&nbsp;<\/p>\n\n\n\n<p>&#8220;Tante ricette gustose per chi ha molto estro e poco tempo\u201d.<\/p>\n\n\n\n<p>A cantare \u00e8 il nostro protagonista e unico testimonial: il mitico Gallo di Riso Gallo.<\/p>\n\n\n\n<p>Che troviamo anche in apertura e chiusura dello spot, in assoluta continuit\u00e0 con il format di comunicazione.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Creativit\u00e0 di Armando Testa. Casa di Produzione The Producers. Regia live action ABNormal. Animazione Gallo H7-25 Studio. Voce del Gallo Paolo de Santis. Musica di Bobo Marucci.<\/p>\n\n\n\n<p>Il piano televisivo \u00e8 stato curato dall\u2019agenzia Asset Media.<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"580\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/BP_frame_pap\u00e0-1-1024x580.jpg\" alt=\"\" data-id=\"4236\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/pronte-in-tavola-le-nuove-bonta-pronte-con-riso-gallo-e-armando-testa__trashed\/bp_frame_papa-2\/\" class=\"wp-image-4236\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/BP_frame_pap\u00e0-1-1024x580.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/BP_frame_pap\u00e0-1-800x453.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/BP_frame_pap\u00e0-1-768x435.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/BP_frame_pap\u00e0-1-696x394.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/BP_frame_pap\u00e0-1-1068x605.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/BP_frame_pap\u00e0-1-742x420.jpg 742w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/BP_frame_pap\u00e0-1-1920x1087.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/BP_frame_pap\u00e0-1-1320x747.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"575\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/BP_frame_coppia-1024x575.jpeg\" alt=\"\" data-id=\"4235\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/pronte-in-tavola-le-nuove-bonta-pronte-con-riso-gallo-e-armando-testa__trashed\/bp_frame_coppia\/\" class=\"wp-image-4235\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/BP_frame_coppia-1024x575.jpeg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/BP_frame_coppia-800x449.jpeg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/BP_frame_coppia-768x431.jpeg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/BP_frame_coppia-696x391.jpeg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/BP_frame_coppia-1068x600.jpeg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/BP_frame_coppia-748x420.jpeg 748w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/BP_frame_coppia-1920x1078.jpeg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/BP_frame_coppia-1320x741.jpeg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"579\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/BP_frame_amici-1024x579.jpg\" alt=\"\" data-id=\"4233\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/pronte-in-tavola-le-nuove-bonta-pronte-con-riso-gallo-e-armando-testa__trashed\/bp_frame_amici\/\" class=\"wp-image-4233\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/BP_frame_amici-1024x579.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/BP_frame_amici-800x453.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/BP_frame_amici-768x434.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/BP_frame_amici-696x394.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/BP_frame_amici-1068x604.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/BP_frame_amici-742x420.jpg 742w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/BP_frame_amici-1920x1086.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/03\/BP_frame_amici-1320x747.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/HUzu3qyS7mA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Sar\u00e0 in onda da mercoled\u00ec 25 marzo, il nuovo spot di Riso Gallo firmato Armando Testa che lancia la novit\u00e0 Bont\u00e0 Pronte.Una gamma composta da tredici referenze da preparare in soli due minuti: basi riso da arricchire a seconda della propria fantasia e piatti gi\u00e0 pronti, da gustare subito. Per l\u2019occasione anche lo spot tv, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PRONTE IN TAVOLA LE NUOVE BONT\u00c0 PRONTE, CON RISO GALLO E ARMANDO TESTA - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/pronte-in-tavola-le-nuove-bonta-pronte-con-riso-gallo-e-armando-testa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"PRONTE IN TAVOLA LE NUOVE BONT\u00c0 PRONTE, CON RISO GALLO E ARMANDO TESTA - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Sar\u00e0 in onda da mercoled\u00ec 25 marzo, il nuovo spot di Riso Gallo firmato Armando Testa che lancia la novit\u00e0 Bont\u00e0 Pronte.Una gamma composta da tredici referenze da preparare in soli due minuti: basi riso da arricchire a seconda della propria fantasia e piatti gi\u00e0 pronti, da gustare subito. 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