{"id":4398,"date":"2020-06-12T14:00:14","date_gmt":"2020-06-12T12:00:14","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=4398"},"modified":"2020-06-22T19:19:39","modified_gmt":"2020-06-22T17:19:39","slug":"riso-gallo-the-italian-maestro-of-risotto-on-air-con-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/riso-gallo-the-italian-maestro-of-risotto-on-air-con-armando-testa\/","title":{"rendered":"RISO GALLO, THE ITALIAN MAESTRO OF RISOTTO, ON AIR CON ARMANDO TESTA"},"content":{"rendered":"\n<p>\u00c8 on air per il mercato internazionale, prima in UK e successivamente in&nbsp;altri Paesi europei, il nuovo spot di Riso Gallo firmato Armando Testa.&nbsp;<\/p>\n\n\n\n<p>Protagonista la linea Premium di Risi per Risotto, nelle variet\u00e0 Carnaroli, Arborio e Risotto Traditional da Agricoltura Sostenibile, che da poco \u00e8 stata anche oggetto di una importante revisione del packaging sia a livello di restyling grafico che di utilizzo di materiali orientati alla riduzione dell\u2019impatto ambientale.<\/p>\n\n\n\n<p>Lo spot, nel formato 10\u201d, \u00e8 una delicata animazione a china ed acquerello che racconta&nbsp;il nuovo pack e suggerisce la transizione dalle sue terre d\u2019origine, le risaie della Pianura Padana, fino alla tavola dei consumatori.<\/p>\n\n\n\n<p>L\u2019animazione nasce, simbolicamente, da una goccia d\u2019acqua: un modo per evocare l\u2019elemento pi\u00f9 importante nella crescita del riso.<\/p>\n\n\n\n<p>Anche il logo sul pack alla fine si anima all\u2019interno di una cucina dove regna la creativit\u00e0, e si scopre che la voce narrante, che ha raccontato l\u2019eccellenza, le origini italiane e la sostenibilit\u00e0, \u00e8 quella del mitico Galletto, che canta l\u2019originale payoff \u201cRiso Gallo. Cock-a-doodle\u2026 Do it!\u201d.<\/p>\n\n\n\n<p>Per Armando Testa, sotto la direzione creativa esecutiva di Michele Mariani, hanno lavorato allo spot l\u2019art Dario D\u2019Angelo e il copy Daniele Bona. Casa di produzione: Little Bull. Illustrazioni di Alessandra Scandella. Animazioni di Studio Magoga.<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-2 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"571\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/risogallo_frame1-1024x571.jpg\" alt=\"\" data-id=\"4399\" data-link=\"https:\/\/newsroom.armandotesta.it\/?attachment_id=4399\" class=\"wp-image-4399\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/risogallo_frame1-1024x571.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/risogallo_frame1-800x446.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/risogallo_frame1-768x428.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/risogallo_frame1-696x388.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/risogallo_frame1-1068x595.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/risogallo_frame1-754x420.jpg 754w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/risogallo_frame1-1920x1070.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/risogallo_frame1-1320x735.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"570\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/risogallo_frame-2-1024x570.jpg\" alt=\"\" data-id=\"4400\" data-link=\"https:\/\/newsroom.armandotesta.it\/?attachment_id=4400\" class=\"wp-image-4400\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/risogallo_frame-2-1024x570.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/risogallo_frame-2-800x446.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/risogallo_frame-2-768x428.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/risogallo_frame-2-696x388.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/risogallo_frame-2-1068x595.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/risogallo_frame-2-754x420.jpg 754w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/risogallo_frame-2-1920x1070.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/risogallo_frame-2-1320x735.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/DrWEChzO2hk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u00c8 on air per il mercato internazionale, prima in UK e successivamente in&nbsp;altri Paesi europei, il nuovo spot di Riso Gallo firmato Armando Testa.&nbsp; Protagonista la linea Premium di Risi per Risotto, nelle variet\u00e0 Carnaroli, Arborio e Risotto Traditional da Agricoltura Sostenibile, che da poco \u00e8 stata anche oggetto di una importante revisione del packaging [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RISO GALLO, THE ITALIAN MAESTRO OF RISOTTO, ON AIR CON ARMANDO TESTA - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/riso-gallo-the-italian-maestro-of-risotto-on-air-con-armando-testa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"RISO GALLO, THE ITALIAN MAESTRO OF RISOTTO, ON AIR CON ARMANDO TESTA - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"\u00c8 on air per il mercato internazionale, prima in UK e successivamente in&nbsp;altri Paesi europei, il nuovo spot di Riso Gallo firmato Armando Testa.&nbsp; Protagonista la linea Premium di Risi per Risotto, nelle variet\u00e0 Carnaroli, Arborio e Risotto Traditional da Agricoltura Sostenibile, che da poco \u00e8 stata anche oggetto di una importante revisione del packaging [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/risogallo_frame-2.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Piizzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/riso-gallo-the-italian-maestro-of-risotto-on-air-con-armando-testa\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/riso-gallo-the-italian-maestro-of-risotto-on-air-con-armando-testa\/\",\"name\":\"RISO GALLO, THE ITALIAN MAESTRO OF RISOTTO, ON AIR CON ARMANDO TESTA - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2020-06-12T12:00:14+00:00\",\"dateModified\":\"2020-06-22T17:19:39+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/riso-gallo-the-italian-maestro-of-risotto-on-air-con-armando-testa\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/it\/riso-gallo-the-italian-maestro-of-risotto-on-air-con-armando-testa\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/riso-gallo-the-italian-maestro-of-risotto-on-air-con-armando-testa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RISO GALLO, THE ITALIAN MAESTRO OF RISOTTO, ON AIR CON ARMANDO TESTA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\",\"name\":\"Anna Piizzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"caption\":\"Anna Piizzi\"},\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RISO GALLO, THE ITALIAN MAESTRO OF RISOTTO, ON AIR CON ARMANDO TESTA - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/riso-gallo-the-italian-maestro-of-risotto-on-air-con-armando-testa\/","twitter_card":"summary_large_image","twitter_title":"RISO GALLO, THE ITALIAN MAESTRO OF RISOTTO, ON AIR CON ARMANDO TESTA - AT News Room","twitter_description":"\u00c8 on air per il mercato internazionale, prima in UK e successivamente in&nbsp;altri Paesi europei, il nuovo spot di Riso Gallo firmato Armando Testa.&nbsp; 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