{"id":4470,"date":"2020-06-25T19:03:15","date_gmt":"2020-06-25T17:03:15","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/bionike-e-intesta-insieme-per-il-bene-della-pelle-al-sole\/"},"modified":"2020-07-02T17:56:10","modified_gmt":"2020-07-02T15:56:10","slug":"bionike-e-intesta-insieme-per-il-bene-della-pelle-al-sole","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/bionike-e-intesta-insieme-per-il-bene-della-pelle-al-sole\/","title":{"rendered":"BIONIKE E INTESTA, INSIEME PER IL BENE DELLA PELLE AL SOLE"},"content":{"rendered":"\n<p>Continua il sodalizio tra InTesta, del Gruppo Armando Testa e Sodalis&nbsp;Group,&nbsp;gruppo italiano&nbsp;leader&nbsp;nel mercato beauty e personal care, con una nuova campagna digital&nbsp;educational, dal forte impatto visivo, per BioNike Defence Sun, la protezione solare formulata per difendere la pelle dai danni a breve e lungo termine.<\/p>\n\n\n\n<p>L\u2019obiettivo \u00e8 quello di mostrare direttamente sulla pelle&nbsp;gli effetti di una scorretta esposizione al sole, utilizzando un linguaggio e un\u2019estetica che strizzano l\u2019occhio al mondo del social.<\/p>\n\n\n\n<p>I rischi per la pelle di un\u2019esposizione solare senza la giusta protezione&nbsp;sono infatti resi ben visibili da una serie di filtri creati ad hoc per trasmettere un messaggio chiaro e diretto:&nbsp;prendiamo solo il meglio del sole con una fotoprotezione di qualit\u00e0 e&nbsp;difendiamo oggi la pelle dai danni di domani.<\/p>\n\n\n\n<p>La campagna digital \u00e8 online dal 24 giugno.<\/p>\n\n\n\n<p>Gruppo Armando Testa<\/p>\n\n\n\n<p>Direttori Creativi: Nicola Cellemme, Georgia Ferraro<\/p>\n\n\n\n<p>Team Creativo: Luisa Codispoti, Elisa Marina Melagrani<\/p>\n\n\n\n<p>Servizio Clienti: Federica Bruno, Alessandra Carrozzino&nbsp;<\/p>\n\n\n\n<p>Casa di Produzione: Albatros Film<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-2 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/Filtro-1024x576.jpg\" alt=\"\" data-id=\"4465\" data-link=\"https:\/\/newsroom.armandotesta.it\/en\/?attachment_id=4465\" class=\"wp-image-4465\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/Filtro-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/Filtro-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/Filtro-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/Filtro-696x391.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/Filtro-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/Filtro-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/Filtro-1920x1080.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/Filtro-1320x742.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/Pack-1024x576.jpg\" alt=\"\" data-id=\"4466\" data-link=\"https:\/\/newsroom.armandotesta.it\/en\/?attachment_id=4466\" class=\"wp-image-4466\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/Pack-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/Pack-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/Pack-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/Pack-696x391.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/Pack-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/Pack-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/Pack-1920x1080.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/Pack-1320x742.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/BslEROx76J8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; 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L\u2019obiettivo \u00e8 quello di mostrare direttamente sulla pelle&nbsp;gli effetti di [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BIONIKE E INTESTA, INSIEME PER IL BENE DELLA PELLE AL SOLE - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/bionike-e-intesta-insieme-per-il-bene-della-pelle-al-sole\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"BIONIKE E INTESTA, INSIEME PER IL BENE DELLA PELLE AL SOLE - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Continua il sodalizio tra InTesta, del Gruppo Armando Testa e Sodalis&nbsp;Group,&nbsp;gruppo italiano&nbsp;leader&nbsp;nel mercato beauty e personal care, con una nuova campagna digital&nbsp;educational, dal forte impatto visivo, per BioNike Defence Sun, la protezione solare formulata per difendere la pelle dai danni a breve e lungo termine. 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