{"id":4681,"date":"2020-10-29T17:00:17","date_gmt":"2020-10-29T16:00:17","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=4681"},"modified":"2020-10-29T18:23:01","modified_gmt":"2020-10-29T17:23:01","slug":"yamaha-motor-europe-riscrive-il-dark-side-of-japan-con-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-riscrive-il-dark-side-of-japan-con-armando-testa\/","title":{"rendered":"YAMAHA MOTOR EUROPE RISCRIVE IL DARK SIDE OF JAPAN CON ARMANDO TESTA"},"content":{"rendered":"\n<p>Dopo 7 anni in comunicazione, per il Dark Side of Japan di Yamaha Motor Europe \u00e8 tempo di restyling. Parliamo del segmento pi\u00f9 celebre della casa giapponese di cui fanno parte i modelli MT, le hyper naked urbane caratterizzate da motori scattanti, design accattivante e una grande agilit\u00e0.<\/p>\n\n\n\n<p>Ce lo racconta l\u2019agenzia Armando Testa, con una nuova campagna che evolve radicalmente il Dark Side of Japan, pur mantenendone l&#8217;anima dark.<\/p>\n\n\n\n<p>Un cambio di stile che \u00e8 prima di tutto il riflesso del nuovo design delle nuove MT, pi\u00f9 elegante e minimalista nelle forme rispetto alle generazioni precedenti, spigolose e robotiche.<\/p>\n\n\n\n<p>Un cambiamento che ne modifica la forma, ma non la sostanza: una maturazione stilistica che risponde anche all\u2019evoluzione del target di riferimento del prodotto.<\/p>\n\n\n\n<p>La prima campagna in uscita, \u201cNuova MT-09. A new power from the darkness\u201d segna il lancio della nuova comunicazione di segmento e ci racconta la nascita e la trasformazione di questa vibrante energia oscura che d\u00e0&nbsp;vita al nuovo Dark Side of Japan.<\/p>\n\n\n\n<p>Lo spot online dal 27 ottobre, \u00e8 stato prodotto da Little Bull Studios con la regia del duo DI\u2022AL e la fotografia visionaria di Diego Indraccolo. I costumi sono a cura di Kay Korsh con la collaborazione di Keko Hainswheeler, il costume designer che ha creato outfit per celebrit\u00e0 del calibro di Lady Gaga, Madonna, Pink e Skunk Anansie.<\/p>\n\n\n\n<p>Ma questa \u00e8 solo la prima derapata di questo nuovo percorso di comunicazione.<\/p>\n\n\n\n<p>Credits:<\/p>\n\n\n\n<p><strong>Agenzia:<\/strong>&nbsp;Gruppo Armando Testa<\/p>\n\n\n\n<p><strong>Direzione Creativa:<\/strong>&nbsp;Nicola Cellemme e Georgia Ferraro<\/p>\n\n\n\n<p><strong>Team creativo:<\/strong>&nbsp;Sebastien Sardet, Lorenzo Blangiardo, Andrea Dell\u2019Osa.<\/p>\n\n\n\n<p><strong>Cdp:<\/strong>&nbsp;Little Bull Studios<\/p>\n\n\n\n<p><strong>Regia:<\/strong>&nbsp;DI\u2219AL<\/p>\n\n\n\n<p><strong>Dop:<\/strong>&nbsp;Diego Indraccolo<\/p>\n\n\n\n<p><strong>CGI e Color Correction:<\/strong>&nbsp;BAND<\/p>\n\n\n\n<p><strong>Musica:<\/strong>&nbsp;XZN Sound &#8211; Sarah Eisenfisz<\/p>\n\n\n\n<p><strong>SFX:<\/strong>&nbsp;Guido Smider<\/p>\n\n\n\n<p><strong>Fotografo:&nbsp;<\/strong>Marco Campelli<\/p>\n\n\n\n<p><strong>Post-produzione foto:&nbsp;<\/strong>Sara Lucchetta, Riccardo Corda<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"450\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/1.jpg\" alt=\"\" data-id=\"4682\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4682\" class=\"wp-image-4682\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/1.jpg 640w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/1-100x70.jpg 100w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/1-597x420.jpg 597w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"467\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/2-1024x467.jpg\" alt=\"\" data-id=\"4683\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4683\" class=\"wp-image-4683\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/2-1024x467.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/2-800x365.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/2-768x351.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/2-696x318.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/2-1068x488.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/2-920x420.jpg 920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/2.jpg 1277w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"461\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/3-1024x461.jpg\" alt=\"\" data-id=\"4684\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4684\" class=\"wp-image-4684\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/3-1024x461.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/3-800x360.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/3-768x346.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/3-696x313.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/3-1068x481.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/3-933x420.jpg 933w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/3.jpg 1257w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"503\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/4-1024x503.jpg\" alt=\"\" data-id=\"4685\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4685\" class=\"wp-image-4685\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/4-1024x503.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/4-800x393.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/4-768x377.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/4-324x160.jpg 324w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/4-533x261.jpg 533w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/4-696x342.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/4-1068x525.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/4-855x420.jpg 855w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/10\/4.jpg 1246w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/TUQNl45Hzbo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Dopo 7 anni in comunicazione, per il Dark Side of Japan di Yamaha Motor Europe \u00e8 tempo di restyling. Parliamo del segmento pi\u00f9 celebre della casa giapponese di cui fanno parte i modelli MT, le hyper naked urbane caratterizzate da motori scattanti, design accattivante e una grande agilit\u00e0. Ce lo racconta l\u2019agenzia Armando Testa, con [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YAMAHA MOTOR EUROPE RISCRIVE IL DARK SIDE OF JAPAN CON ARMANDO TESTA - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-riscrive-il-dark-side-of-japan-con-armando-testa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"YAMAHA MOTOR EUROPE RISCRIVE IL DARK SIDE OF JAPAN CON ARMANDO TESTA - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Dopo 7 anni in comunicazione, per il Dark Side of Japan di Yamaha Motor Europe \u00e8 tempo di restyling. Parliamo del segmento pi\u00f9 celebre della casa giapponese di cui fanno parte i modelli MT, le hyper naked urbane caratterizzate da motori scattanti, design accattivante e una grande agilit\u00e0. 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