{"id":4947,"date":"2021-02-09T12:55:37","date_gmt":"2021-02-09T11:55:37","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=4947"},"modified":"2021-02-09T13:06:02","modified_gmt":"2021-02-09T12:06:02","slug":"un-istante-dura-24-ore-con-deborah-milano-e-in-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/un-istante-dura-24-ore-con-deborah-milano-e-in-testa\/","title":{"rendered":"UN ISTANTE DURA 24 ORE CON DEBORAH MILANO E IN TESTA"},"content":{"rendered":"\n<p>La partnership tra InTesta (Gruppo Armando Testa) e Sodalis Group, gruppo italiano leader nel mercato Health, Beauty &amp; Personal Care, si rafforza con l\u2019acquisizione di un nuovo brand: Deborah Milano.&nbsp;<\/p>\n\n\n\n<p>Un marchio ricco di storia e fascino che oggi si vuole proporre al pubblico delle consumatrici in modo pi\u00f9 empatico e moderno mantenendo l\u2019affidabilit\u00e0 e l\u2019autorevolezza di sempre.&nbsp;<\/p>\n\n\n\n<p>Una marca vicina a ogni donna per esaltarne ogni giorno tutte le sue sfumature.<\/p>\n\n\n\n<p>Le donne, in ogni istante della loro vita, si impegnano ad essere la versione migliore di loro stesse.&nbsp;<\/p>\n\n\n\n<p>Pensando a ciascuna di loro Deborah Milano ha creato uno dei suoi best seller, il mascara 24 Ore Instant Maxi Volume, che oggi si arricchisce anche di una nuova formulazione con olio di melograno e cheratina.&nbsp;<\/p>\n\n\n\n<p>Proprio i due mascara saranno i protagonisti della comunicazione, a partire dal 7 febbraio.<\/p>\n\n\n\n<p>La campagna valorizza l\u2019eccellente performance cosmetica del mascara 24 Ore Instant Maxi Volume di Deborah Milano: capace di triplicare il volume delle ciglia con una tenuta long lasting 24 ore, \u00e8 il mascara ideale per la donna attuale che in un solo istante desidera trasformare il proprio sguardo, per sentirsi pi\u00f9 bella e quindi pi\u00f9 sicura di s\u00e9. Attraverso giochi geometrici e mondi dominati dal colore Rosso evergreen di Deborah Milano, lo spot racconta la capacit\u00e0 del mascara di amplificare, nutrire e rendere perfette le ciglia tutto il giorno.&nbsp;<\/p>\n\n\n\n<p>Gli spot, realizzati nei formati 20\u201d e 15\u201d per presentare alle consumatrici le due varianti del prodotto (quella classica e la novit\u00e0 con olio di melograno e cheratina), sono stati prodotti da Albatros Film con la regia di Silvia Rossi e saranno on air dal 7 febbraio con una pianificazione che coinvolger\u00e0 tutte le maggiori emittenti tv.<\/p>\n\n\n\n<p>La campagna integrata avr\u00e0 ampia visibilit\u00e0 anche sulle principali riviste femminili e online, attraverso i social e adv display.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Credits:&nbsp;<\/p>\n\n\n\n<p>Agenzia: In testa &#8211; Gruppo Armando Testa<\/p>\n\n\n\n<p>Direzione Creativa: Michele Mariani<\/p>\n\n\n\n<p>Team Creativo: Michela Repellino, Sara Greco<\/p>\n\n\n\n<p>C.d.p.: Albatros Film<\/p>\n\n\n\n<p>Regista: Silvia Rossi&nbsp;<\/p>\n\n\n\n<p>D.o.p: Giacomo Frittelli&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/7-0quQJLbV0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"577\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/02\/5-1024x577.jpg\" alt=\"\" data-id=\"4952\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/un-istante-dura-24-ore-con-deborah-milano-e-in-testa\/5-2\/\" 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[&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UN ISTANTE DURA 24 ORE CON DEBORAH MILANO E IN TESTA - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/un-istante-dura-24-ore-con-deborah-milano-e-in-testa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"UN ISTANTE DURA 24 ORE CON DEBORAH MILANO E IN TESTA - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"La partnership tra InTesta (Gruppo Armando Testa) e Sodalis Group, gruppo italiano leader nel mercato 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