{"id":5123,"date":"2021-05-17T15:06:42","date_gmt":"2021-05-17T13:06:42","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=5123"},"modified":"2021-05-17T15:26:54","modified_gmt":"2021-05-17T13:26:54","slug":"per-gli-spiriti-liberi-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-xsr125","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/per-gli-spiriti-liberi-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-xsr125\/","title":{"rendered":"Per gli spiriti liberi Yamaha Motor Europe e Armando Testa lanciano la nuova XSR125."},"content":{"rendered":"\n<p>Faster Sons che da anni racconta l\u2019anima dello Sport Heritage Yamaha si evolve.<\/p>\n\n\n\n<p>Dopo aver mantenuto per anni il gusto vintage, conservandone valori e customizzazioni, oggi look e spirito si reinventano, pur mantenendo un forte legame col passato.<\/p>\n\n\n\n<p>Il vintage si trasforma e si lascia ispirare da un\u2019anima pi\u00f9 contemporanea, per offrire una linea di moto dalle grandi performance, senza tempo e in pi\u00f9 tecnologica e all\u2019avanguardia. Un mix perfetto per i riders che convivono con queste due anime e non vedono l\u2019ora di sprigionarle perch\u00e9, come recita il claim, la nuova XSR125 \u00e8 \u201cBorn for Free Spirits\u201d.<\/p>\n\n\n\n<p>La campagna multi touchpoint realizzata in Polonia vede come protagonisti una fotografa e un designer che rincorrono le proprie passioni, arte e moto, per le strade cittadine, in un contesto urban e moderno. Il video \u00e8 stato prodotto e post prodotto da Little Bull Studios, la casa di produzione interna al Gruppo.<\/p>\n\n\n\n<p><strong>Credits:<\/strong><\/p>\n\n\n\n<p>Cliente: Yamaha Motor Europe<\/p>\n\n\n\n<p>Agenzia: Armando Testa Group<\/p>\n\n\n\n<p>Direzione creativa esecutiva: Nicola Cellemme, Georgia Ferraro<\/p>\n\n\n\n<p>Team creativo: Sebastien Sardet, Alice Franco<\/p>\n\n\n\n<p>Team account: Sascha van der Plas, Nicoletta Pittino<\/p>\n\n\n\n<p>Casa di produzione: Little Bull Studios<\/p>\n\n\n\n<p>Regia: Mauri Vecchi<\/p>\n\n\n\n<p>Dop: Stefano Morcaldo<\/p>\n\n\n\n<p>Fotografo: Marco Campelli<\/p>\n\n\n\n<p>Color correction: Lorenzo Ameri<\/p>\n\n\n\n<p>Music e SFX: Guido Smider<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/05\/KV_WEB.jpeg\" alt=\"\" class=\"wp-image-5124\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/ZfOVz0pd-VE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Faster Sons che da anni racconta l\u2019anima dello Sport Heritage Yamaha si evolve. Dopo aver mantenuto per anni il gusto vintage, conservandone valori e customizzazioni, oggi look e spirito si reinventano, pur mantenendo un forte legame col passato. Il vintage si trasforma e si lascia ispirare da un\u2019anima pi\u00f9 contemporanea, per offrire una linea di [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Per gli spiriti liberi Yamaha Motor Europe e Armando Testa lanciano la nuova XSR125. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/per-gli-spiriti-liberi-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-xsr125\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Per gli spiriti liberi Yamaha Motor Europe e Armando Testa lanciano la nuova XSR125. - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Faster Sons che da anni racconta l\u2019anima dello Sport Heritage Yamaha si evolve. Dopo aver mantenuto per anni il gusto vintage, conservandone valori e customizzazioni, oggi look e spirito si reinventano, pur mantenendo un forte legame col passato. Il vintage si trasforma e si lascia ispirare da un\u2019anima pi\u00f9 contemporanea, per offrire una linea di [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/05\/KV_WEB.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Piizzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/per-gli-spiriti-liberi-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-xsr125\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/per-gli-spiriti-liberi-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-xsr125\/\",\"name\":\"Per gli spiriti liberi Yamaha Motor Europe e Armando Testa lanciano la nuova XSR125. - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2021-05-17T13:06:42+00:00\",\"dateModified\":\"2021-05-17T13:26:54+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/per-gli-spiriti-liberi-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-xsr125\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/it\/per-gli-spiriti-liberi-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-xsr125\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/per-gli-spiriti-liberi-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-xsr125\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Per gli spiriti liberi Yamaha Motor Europe e Armando Testa lanciano la nuova XSR125.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\",\"name\":\"Anna Piizzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"caption\":\"Anna Piizzi\"},\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Per gli spiriti liberi Yamaha Motor Europe e Armando Testa lanciano la nuova XSR125. - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/per-gli-spiriti-liberi-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-xsr125\/","twitter_card":"summary_large_image","twitter_title":"Per gli spiriti liberi Yamaha Motor Europe e Armando Testa lanciano la nuova XSR125. - AT News Room","twitter_description":"Faster Sons che da anni racconta l\u2019anima dello Sport Heritage Yamaha si evolve. Dopo aver mantenuto per anni il gusto vintage, conservandone valori e customizzazioni, oggi look e spirito si reinventano, pur mantenendo un forte legame col passato. Il vintage si trasforma e si lascia ispirare da un\u2019anima pi\u00f9 contemporanea, per offrire una linea di [&hellip;]","twitter_image":"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2021\/05\/KV_WEB.jpeg","twitter_creator":"@ArmandoTestaSpA","twitter_site":"@ArmandoTestaSpA","twitter_misc":{"Scritto da":"Anna Piizzi","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/newsroom.armandotesta.it\/it\/per-gli-spiriti-liberi-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-xsr125\/","url":"https:\/\/newsroom.armandotesta.it\/it\/per-gli-spiriti-liberi-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-xsr125\/","name":"Per gli spiriti liberi Yamaha Motor Europe e Armando Testa lanciano la nuova XSR125. - AT News Room","isPartOf":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#website"},"datePublished":"2021-05-17T13:06:42+00:00","dateModified":"2021-05-17T13:26:54+00:00","author":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346"},"breadcrumb":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/per-gli-spiriti-liberi-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-xsr125\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsroom.armandotesta.it\/it\/per-gli-spiriti-liberi-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-xsr125\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/newsroom.armandotesta.it\/it\/per-gli-spiriti-liberi-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-xsr125\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsroom.armandotesta.it\/it\/"},{"@type":"ListItem","position":2,"name":"Per gli spiriti liberi Yamaha Motor Europe e Armando Testa lanciano la nuova XSR125."}]},{"@type":"WebSite","@id":"https:\/\/newsroom.armandotesta.it\/it\/#website","url":"https:\/\/newsroom.armandotesta.it\/it\/","name":"AT News Room","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346","name":"Anna Piizzi","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g","caption":"Anna Piizzi"},"url":"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/"}]}},"_links":{"self":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/5123\/"}],"collection":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/users\/5\/"}],"replies":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/comments\/?post=5123"}],"version-history":[{"count":3,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/5123\/revisions\/"}],"predecessor-version":[{"id":5133,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/5123\/revisions\/5133\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/media\/5124\/"}],"wp:attachment":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/media\/?parent=5123"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/tags\/?post=5123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}