{"id":5573,"date":"2022-02-02T12:45:28","date_gmt":"2022-02-02T11:45:28","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=5573"},"modified":"2022-02-02T12:45:33","modified_gmt":"2022-02-02T11:45:33","slug":"al-primo-posto-te-stessa-con-lines-seta-ultra-e-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/al-primo-posto-te-stessa-con-lines-seta-ultra-e-armando-testa\/","title":{"rendered":"Al primo posto te stessa, con Lines Seta Ultra e Armando Testa"},"content":{"rendered":"\n<p>On air la nuova campagna TV per il brand che offre alle donne l\u2019asciutto-pulito numero uno in Italia.<\/p>\n\n\n\n<p>Nessuna donna dovrebbe mai mettere in secondo piano le proprie passioni, i propri desideri, le proprie idee: in una parola, la propria libert\u00e0. Tantomeno quando ha il ciclo.<\/p>\n\n\n\n<p>Facendo leva su questo insight, Lines Seta Ultra, l\u2019asciutto-pulito numero uno in Italia, torna on air con uno speciale refresh di campagna, per dire a gran voce a tutte le donne che ogni giorno \u00e8 quello giusto per mettere al primo posto se stesse. Ciclo o no.<\/p>\n\n\n\n<p>Mai come in questi ultimi anni, infatti, gli eventi che ci hanno colpito ci hanno permesso di capire l\u2019importanza di prenderci pi\u00f9 cura di noi stessi e di mettere al primo posto, nella nostra vita, le cose che contano veramente. A partire dalla massima sicurezza e libert\u00e0 che le donne meritano quando hanno le mestruazioni.&nbsp;Proprio per questo, al loro fianco c\u2019\u00e8 Lines Seta Ultra, l\u2019unico assorbente che, grazie alle microsfere super assorbenti, cattura il flusso e ne impedisce la risalita, per una sensazione di asciutto-pulito imbattibile e inimitabile.<\/p>\n\n\n\n<p>Lo spot TV da 20\u2019\u2019 \u00e8 caratterizzato da grandi super con un forte impatto visivo in cui il numero 1\u00b0 fa da protagonista per enfatizzare il legame tra l\u2019asciutto-pulito di Lines Seta Ultra e la scala di priorit\u00e0 in cui ogni donna dovrebbe mettere ci\u00f2 che conta di pi\u00f9 per lei.<\/p>\n\n\n\n<p>La campagna TV e digital \u00e8 on air e online e la pianificazione media \u00e8 affidata a Media Italia.<\/p>\n\n\n\n<p><strong>Credits<\/strong><\/p>\n\n\n\n<p>Team Marketing Fater \u2013 Lines<\/p>\n\n\n\n<p>\u2022 General Manager: Antonio Fazzari<\/p>\n\n\n\n<p>\u2022 Associate Marketing Director: Ione Volpe<\/p>\n\n\n\n<p>\u2022 Marketing Manager: Mariaelena D\u2019Ippolito<\/p>\n\n\n\n<p>\u2022 Brand Manager: Mariana De Simone&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Agenzia: Armando Testa<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp;Direttori Creativi Esecutivi: Georgia Ferraro, Nicola Cellemme<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp;Team Creativo: Chiara Panattoni, Carlotta Gilardi<\/p>\n\n\n\n<p>\u2022 Team Account: Raffaele Reinerio, Cristina Omenetto, Arianna Cipolloni<\/p>\n\n\n\n<p>Casa di produzione:<\/p>\n\n\n\n<p>Cdp: Think Cattleya<\/p>\n\n\n\n<p>Regia: Laura Chiossone<\/p>\n\n\n\n<p>Dop: Guido Mazzoni<\/p>\n\n\n\n<p>Casa di post-produzione: Little Bull Studios<\/p>\n\n\n\n<p>Centro Media: Media Italia&nbsp;<br><\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-2 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra010-1024x576.png\" alt=\"\" data-id=\"5574\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5574\" class=\"wp-image-5574\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra010-1024x576.png 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra010-800x450.png 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra010-768x432.png 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra010-696x392.png 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra010-1068x601.png 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra010-747x420.png 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra010.png 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra010-1320x743.png 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra020-1024x576.png\" alt=\"\" data-id=\"5575\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5575\" class=\"wp-image-5575\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra020-1024x576.png 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra020-800x450.png 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra020-768x432.png 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra020-696x392.png 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra020-1068x601.png 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra020-747x420.png 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra020.png 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra020-1320x743.png 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/mHhBgV0vujc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>On air la nuova campagna TV per il brand che offre alle donne l\u2019asciutto-pulito numero uno in Italia. Nessuna donna dovrebbe mai mettere in secondo piano le proprie passioni, i propri desideri, le proprie idee: in una parola, la propria libert\u00e0. Tantomeno quando ha il ciclo. Facendo leva su questo insight, Lines Seta Ultra, l\u2019asciutto-pulito [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Al primo posto te stessa, con Lines Seta Ultra e Armando Testa - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/al-primo-posto-te-stessa-con-lines-seta-ultra-e-armando-testa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Al primo posto te stessa, con Lines Seta Ultra e Armando Testa - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"On air la nuova campagna TV per il brand che offre alle donne l\u2019asciutto-pulito numero uno in Italia. Nessuna donna dovrebbe mai mettere in secondo piano le proprie passioni, i propri desideri, le proprie idee: in una parola, la propria libert\u00e0. Tantomeno quando ha il ciclo. 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