{"id":5666,"date":"2022-03-15T16:48:01","date_gmt":"2022-03-15T15:48:01","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=5666"},"modified":"2022-03-15T16:48:07","modified_gmt":"2022-03-15T15:48:07","slug":"yamaha-motor-europe-e-armando-testa-presentano-neos-move-smart","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-presentano-neos-move-smart\/","title":{"rendered":"Yamaha Motor Europe e Armando Testa presentano Neo&#8217;s: Move Smart."},"content":{"rendered":"\n<p>La mobilit\u00e0 in citt\u00e0 non sar\u00e0 pi\u00f9 la stessa grazie a NEO\u2019s, il nuovo scooter elettrico Yamaha Motor Europe raccontato con grande dinamismo dall&#8217;agenzia&nbsp;<strong>Armando Testa<\/strong>.&nbsp;<\/p>\n\n\n\n<p>L\u2019idea di libert\u00e0 mista a una tecnologia altamente funzionale e sostenibile rende ogni spostamento in citt\u00e0 in sella a NEO&#8217;s un&#8217;esperienza davvero unica. Uno scooter elettrico che consente a chiunque di muoversi piacevolmente in completa agevolezza sia nel traffico del centro urbano che su strade secondarie.&nbsp;<\/p>\n\n\n\n<p>NEO\u2019s risponde perfettamente alle richieste di un target davvero ampio, che contribuisce a un importante cambiamento della mobilit\u00e0.<\/p>\n\n\n\n<p>NEO\u2019s nasce per essere smart e pratico, grazie alla batteria rimovibile facile da ricaricare e nella sua manifattura premium \u00e8 contenuto tutto il know how di Yamaha Motor Europe. Il colore delle sue rifiniture \u00e8 un color&nbsp;<em>aqua.<\/em><em><\/em><\/p>\n\n\n\n<p>Nel film seguiamo lo scooter, nelle sue due colorazioni (Milky White e Midnight Black), percorrere le strade di una citt\u00e0 europea: in sella al NEO\u2019s vediamo tre personalit\u00e0 diverse che si alternano ed interiorizzano gli elementi di naturalit\u00e0 (<em>easy<\/em>), connettivit\u00e0 (smart) e design (cool). Si susseguono&nbsp;<em>in<\/em>&nbsp;e&nbsp;<em>out,&nbsp;<\/em>tra un riding dinamico ed emozioni interiori, le personalit\u00e0 dei&nbsp;<em>rider<\/em>&nbsp;rappresentate da tre limbo colorati che, alla fine, si uniscono cos\u00ec come i tre protagonisti.<\/p>\n\n\n\n<p>La video strategy chiude con il claim&nbsp;\u201cMove Smart\u201d ed \u00e8 firmata interamente da&nbsp;<strong>Armando Testa<\/strong>&nbsp;insieme alla casa di produzione Little Bull Studios.<\/p>\n\n\n\n<p><strong>CREDITS<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Cliente: Yamaha Motor Europe<\/p>\n\n\n\n<p>Agenzia: Gruppo Armando Testa<\/p>\n\n\n\n<p>Direzione creativa esecutiva: Nicola Cellemme e Georgia Ferraro<\/p>\n\n\n\n<p>Creative supervisor: S\u00e9bastien Sardet<\/p>\n\n\n\n<p>Team creativo: Marcello Maiorana e Mariacarmen Ranieri<\/p>\n\n\n\n<p>Client service team: Sascha van der Plas e Martina Conterio<\/p>\n\n\n\n<p>Cdp: Little Bull Studios<\/p>\n\n\n\n<p>Director: Luca Grafner<\/p>\n\n\n\n<p>Dop: Stefano Morcaldo<\/p>\n\n\n\n<p>Color correction e post production: BAND<\/p>\n\n\n\n<p>Fotografo: Marco Campelli&nbsp;<\/p>\n\n\n\n<p>Post-produzione foto: Riccardo Corda e Sara Lucchetta<\/p>\n\n\n\n<p>Music: Guido Smider<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"641\" height=\"343\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/03\/YAM_WebKeyvisual_NEOs.jpeg\" alt=\"\" data-id=\"5667\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5667\" class=\"wp-image-5667\"\/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/Mys-DOSVy64?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La mobilit\u00e0 in citt\u00e0 non sar\u00e0 pi\u00f9 la stessa grazie a NEO\u2019s, il nuovo scooter elettrico Yamaha Motor Europe raccontato con grande dinamismo dall&#8217;agenzia&nbsp;Armando Testa.&nbsp; L\u2019idea di libert\u00e0 mista a una tecnologia altamente funzionale e sostenibile rende ogni spostamento in citt\u00e0 in sella a NEO&#8217;s un&#8217;esperienza davvero unica. Uno scooter elettrico che consente a chiunque [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yamaha Motor Europe e Armando Testa presentano Neo&#039;s: Move Smart. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-presentano-neos-move-smart\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Yamaha Motor Europe e Armando Testa presentano Neo&#039;s: Move Smart. - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"La mobilit\u00e0 in citt\u00e0 non sar\u00e0 pi\u00f9 la stessa grazie a NEO\u2019s, il nuovo scooter elettrico Yamaha Motor Europe raccontato con grande dinamismo dall&#8217;agenzia&nbsp;Armando Testa.&nbsp; L\u2019idea di libert\u00e0 mista a una tecnologia altamente funzionale e sostenibile rende ogni spostamento in citt\u00e0 in sella a NEO&#8217;s un&#8217;esperienza davvero unica. 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