{"id":5712,"date":"2022-05-03T17:39:31","date_gmt":"2022-05-03T15:39:31","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=5712"},"modified":"2022-05-03T17:39:35","modified_gmt":"2022-05-03T15:39:35","slug":"lavazza-e-armando-testa-il-ritmo-della-natura-e-di-eurovision","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/lavazza-e-armando-testa-il-ritmo-della-natura-e-di-eurovision\/","title":{"rendered":"Lavazza e Armando Testa: il ritmo della natura e di Eurovision"},"content":{"rendered":"\n<p>In questi giorni, fino alle fine di \u201cEurovision Song Contest\u201d, \u00e8 on air la campagna di Lavazza \u00a1Tierra!, uno dei sei National Partner dell\u2019evento, firmata Armando Testa.&nbsp;<\/p>\n\n\n\n<p>\u00a1Tierra!, il caff\u00e8 biologico di Lavazza, condivide con Eurovision Song Contest i valori etici di accoglienza, condivisione, attenzione ambientale e durante la seconda settimana di maggio, sar\u00e0 presente a Torino con numerose attivit\u00e0 nella sede di Nuvola, al Pala Olimpico e all\u2019Eurovision Village al Parco del Valentino.<\/p>\n\n\n\n<p>Armando Testa per l\u2019occasione ha articolato una comunicazione che invita le persone a scoprire la migliore natura del caff\u00e8 con una campagna multicanale, che parte da TV e cinema con l\u2019adattamento dello spot andato on air a ottobre 2021, prosegue in radio, si sviluppa su social, digitale e in affissioni speciali a Torino e nei principali aeroporti italiani.<\/p>\n\n\n\n<p>Le mani, da sempre simbolo della comunicazione di \u00a1Tierra!, tornano a essere nuovamente al centro: da una rivisitazione di quelle del logo, infatti, si propagano onde sonore che richiamano quelle di Eurovision.<\/p>\n\n\n\n<p>\u00c8 questo Il \u201cRhythm of Nature\u201d di Lavazza \u00a1Tierra!<\/p>\n\n\n\n<p><strong>CREDITS<\/strong><br>Cliente: Luigi Lavazza S.p.A.<\/p>\n\n\n\n<p>Agenzia: Armando Testa<\/p>\n\n\n\n<p>Direttore Creativo Esecutivo:&nbsp;Michele Mariani<br>Team Creativo: Andrea Lantelme, Federico Bonenti<\/p>\n\n\n\n<p>Servizio clienti:&nbsp;Raffaele Reinerio, Gina Graci, Federica Cartocci<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-2 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/P_Vittorio-1024x768.jpeg\" alt=\"\" data-id=\"5713\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5713\" class=\"wp-image-5713\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/P_Vittorio-1024x768.jpeg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/P_Vittorio-800x600.jpeg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/P_Vittorio-768x576.jpeg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/P_Vittorio-80x60.jpeg 80w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/P_Vittorio-265x198.jpeg 265w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/P_Vittorio-696x522.jpeg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/P_Vittorio-1068x801.jpeg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/P_Vittorio-560x420.jpeg 560w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/P_Vittorio-1920x1440.jpeg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/P_Vittorio-1320x990.jpeg 1320w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/P_Vittorio.jpeg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"768\" height=\"768\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/TIERRA-768x768.jpeg\" alt=\"\" data-id=\"5714\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5714\" class=\"wp-image-5714\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/TIERRA-768x768.jpeg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/TIERRA-150x150.jpeg 150w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/TIERRA-600x600.jpeg 600w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/TIERRA-696x696.jpeg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/TIERRA-1068x1068.jpeg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/TIERRA-420x420.jpeg 420w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/TIERRA-1920x1920.jpeg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/TIERRA-1320x1320.jpeg 1320w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In questi giorni, fino alle fine di \u201cEurovision Song Contest\u201d, \u00e8 on air la campagna di Lavazza \u00a1Tierra!, uno dei sei National Partner dell\u2019evento, firmata Armando Testa.&nbsp; \u00a1Tierra!, il caff\u00e8 biologico di Lavazza, condivide con Eurovision Song Contest i valori etici di accoglienza, condivisione, attenzione ambientale e durante la seconda settimana di maggio, sar\u00e0 presente [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lavazza e Armando Testa: il ritmo della natura e di Eurovision - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/lavazza-e-armando-testa-il-ritmo-della-natura-e-di-eurovision\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Lavazza e Armando Testa: il ritmo della natura e di Eurovision - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"In questi giorni, fino alle fine di \u201cEurovision Song Contest\u201d, \u00e8 on air la campagna di Lavazza \u00a1Tierra!, uno dei sei National Partner dell\u2019evento, firmata Armando Testa.&nbsp; \u00a1Tierra!, il caff\u00e8 biologico di Lavazza, condivide con Eurovision Song Contest i valori etici di accoglienza, condivisione, attenzione ambientale e durante la seconda settimana di maggio, sar\u00e0 presente [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/TIERRA.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Piizzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/lavazza-e-armando-testa-il-ritmo-della-natura-e-di-eurovision\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/lavazza-e-armando-testa-il-ritmo-della-natura-e-di-eurovision\/\",\"name\":\"Lavazza e Armando Testa: il ritmo della natura e di Eurovision - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2022-05-03T15:39:31+00:00\",\"dateModified\":\"2022-05-03T15:39:35+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/lavazza-e-armando-testa-il-ritmo-della-natura-e-di-eurovision\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/it\/lavazza-e-armando-testa-il-ritmo-della-natura-e-di-eurovision\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/lavazza-e-armando-testa-il-ritmo-della-natura-e-di-eurovision\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lavazza e Armando Testa: il ritmo della natura e di Eurovision\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\",\"name\":\"Anna Piizzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"caption\":\"Anna Piizzi\"},\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lavazza e Armando Testa: il ritmo della natura e di Eurovision - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/lavazza-e-armando-testa-il-ritmo-della-natura-e-di-eurovision\/","twitter_card":"summary_large_image","twitter_title":"Lavazza e Armando Testa: il ritmo della natura e di Eurovision - AT News Room","twitter_description":"In questi giorni, fino alle fine di \u201cEurovision Song Contest\u201d, \u00e8 on air la campagna di Lavazza \u00a1Tierra!, uno dei sei National Partner dell\u2019evento, firmata Armando Testa.&nbsp; \u00a1Tierra!, il caff\u00e8 biologico di Lavazza, condivide con Eurovision Song Contest i valori etici di accoglienza, condivisione, attenzione ambientale e durante la seconda settimana di maggio, sar\u00e0 presente [&hellip;]","twitter_image":"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/TIERRA.jpeg","twitter_creator":"@ArmandoTestaSpA","twitter_site":"@ArmandoTestaSpA","twitter_misc":{"Scritto da":"Anna Piizzi","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/newsroom.armandotesta.it\/it\/lavazza-e-armando-testa-il-ritmo-della-natura-e-di-eurovision\/","url":"https:\/\/newsroom.armandotesta.it\/it\/lavazza-e-armando-testa-il-ritmo-della-natura-e-di-eurovision\/","name":"Lavazza e Armando Testa: il ritmo della natura e di Eurovision - AT News Room","isPartOf":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#website"},"datePublished":"2022-05-03T15:39:31+00:00","dateModified":"2022-05-03T15:39:35+00:00","author":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346"},"breadcrumb":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/lavazza-e-armando-testa-il-ritmo-della-natura-e-di-eurovision\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsroom.armandotesta.it\/it\/lavazza-e-armando-testa-il-ritmo-della-natura-e-di-eurovision\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/newsroom.armandotesta.it\/it\/lavazza-e-armando-testa-il-ritmo-della-natura-e-di-eurovision\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsroom.armandotesta.it\/it\/"},{"@type":"ListItem","position":2,"name":"Lavazza e Armando Testa: il ritmo della natura e di Eurovision"}]},{"@type":"WebSite","@id":"https:\/\/newsroom.armandotesta.it\/it\/#website","url":"https:\/\/newsroom.armandotesta.it\/it\/","name":"AT News Room","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346","name":"Anna Piizzi","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g","caption":"Anna Piizzi"},"url":"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/"}]}},"_links":{"self":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/5712\/"}],"collection":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/users\/5\/"}],"replies":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/comments\/?post=5712"}],"version-history":[{"count":1,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/5712\/revisions\/"}],"predecessor-version":[{"id":5715,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/5712\/revisions\/5715\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/media\/5714\/"}],"wp:attachment":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/media\/?parent=5712"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/tags\/?post=5712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}