{"id":5732,"date":"2022-05-09T17:20:41","date_gmt":"2022-05-09T15:20:41","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=5732"},"modified":"2022-05-09T17:20:47","modified_gmt":"2022-05-09T15:20:47","slug":"yamaha-motor-europe-e-armando-testa-presentano-tricity-125-love-the-way-i-move","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-presentano-tricity-125-love-the-way-i-move\/","title":{"rendered":"Yamaha Motor Europe e Armando Testa presentano Tricity 125: love the way I move"},"content":{"rendered":"\n

Sar\u00e0 pi\u00f9 semplice guidare in citt\u00e0 grazie al nuovo Tricity 125: lo scooter a tre ruote targato Yamaha Motor Europe che concilia la voglia di muoversi in tutta libert\u00e0 e la sicurezza della guida. L\u2019agenzia Armando Testa<\/strong>racconta il nuovo Tricity 125 attraverso un video dal trattamento fresco e accattivante fatto di pop up e Social Networks. <\/p>\n\n\n\n

Con questa new entry Yamaha la mobilit\u00e0 urbana acquista un\u2019incredibile dinamicit\u00e0, sia nel centro cittadino che nelle strade secondarie. Questo fa s\u00ec che chi \u00e8 alla guida possa godere del massimo comfort, lasciando spazio solo al divertimento. Quindi, Tricity 125 risponde alle esigenze di chi vuole godersi la citt\u00e0 oppure attraversarla per raggiungere il posto di lavoro, rivoluzionando il proprio modo di guidare.<\/p>\n\n\n\n

La praticit\u00e0 di Tricity 125 \u00e8 sapientemente esplicitata nel video dall\u2019uso dei colori del segmento Move Live Love<\/em>e dalle transizioni social<\/em> che raccontano i benefici e le funzioni principali. Il video ci fa entrare nel feed<\/em> social della nostra protagonista: una donna che percorre le strade di un centro cittadino europeo affrontando le insidie urbane come rotaie o san pietrini, senza alcuna difficolt\u00e0. La video strategy<\/em> chiude con il payoff<\/em> \u201cLove the way I move<\/em>\u201d ed \u00e8 firmata interamente da Armando Testa<\/strong> insieme alla casa di produzione AT Studios.<\/p>\n\n\n\n

CREDITS<\/strong><\/strong><\/p>\n\n\n\n

Cliente: Yamaha Motor Europe<\/p>\n\n\n\n

Agenzia: Gruppo Armando Testa<\/p>\n\n\n\n

Direzione creativa esecutiva: Nicola Cellemme e Georgia Ferraro<\/p>\n\n\n\n

Creative supervisor: S\u00e9bastien Sardet<\/p>\n\n\n\n

Team creativo: Marcello Maiorana e Mariacarmen Ranieri<\/p>\n\n\n\n

Client service team: Sascha van der Plas e Martina Conterio<\/p>\n\n\n\n

Cdp: AT Studios<\/p>\n\n\n\n

Regista: Luca Grafner<\/p>\n\n\n\n

Color correction e post produzione: BAND<\/p>\n\n\n\n

Fotografo: Alessio Barbanti<\/p>\n\n\n\n

Post-produzione foto: Riccardo Corda e Sara Lucchetta<\/p>\n\n\n\n

Musica: Guido Smider<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Sar\u00e0 pi\u00f9 semplice guidare in citt\u00e0 grazie al nuovo Tricity 125: lo scooter a tre ruote targato Yamaha Motor Europe che concilia la voglia di muoversi in tutta libert\u00e0 e la sicurezza della guida. L\u2019agenzia Armando Testaracconta il nuovo Tricity 125 attraverso un video dal trattamento fresco e accattivante fatto di pop up e Social Networks.  […]<\/p>\n","protected":false},"author":5,"featured_media":5733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"\nYamaha Motor Europe e Armando Testa presentano Tricity 125: love the way I move - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-presentano-tricity-125-love-the-way-i-move\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Yamaha Motor Europe e Armando Testa presentano Tricity 125: love the way I move - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Sar\u00e0 pi\u00f9 semplice guidare in citt\u00e0 grazie al nuovo Tricity 125: lo scooter a tre ruote targato Yamaha Motor Europe che concilia la voglia di muoversi in tutta libert\u00e0 e la sicurezza della guida. 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