{"id":5770,"date":"2022-05-24T18:33:55","date_gmt":"2022-05-24T16:33:55","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=5770"},"modified":"2022-05-24T18:34:00","modified_gmt":"2022-05-24T16:34:00","slug":"trelleborg-e-armando-testa-insieme-su-ogni-terreno","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/trelleborg-e-armando-testa-insieme-su-ogni-terreno\/","title":{"rendered":"Trelleborg e Armando Testa insieme su ogni terreno."},"content":{"rendered":"\n<p>L\u2019Agenzia Armando Testa&nbsp;firma la campagna&nbsp;\u201cWinning performance for every challenge\u201d per raccontare la partnership tra Trelleborg e il Giro d\u2019Italia 2022.<\/p>\n\n\n\n<p>L\u2019immagine rappresenta una sintesi visiva basata sul colore rosa che identifica la maglia dei campioni del Giro, ed esalta e \u201cveste\u201d la performance imbattibile dello pneumatico.&nbsp;<\/p>\n\n\n\n<p>La campagna \u00e8 stata pianificata sia su digital sia su stampa a livello Global.<\/p>\n\n\n\n<p><br>Per sottolineare la versatilit\u00e0 della gamma, Armando Testa ha sviluppato anche la campagna di awareness dal titolo \u201cA force of nature\u201d ispirata al mondo degli insetti, simbolo di tecnologia perfetta e capacit\u00e0 di adattamento in qualsiasi ambiente.<\/p>\n\n\n\n<p><br>Il concept, che mostra l\u2019unione tra le caratteristiche dei singoli insetti e le prestazioni degli pneumatici off-highway, \u00e8 stato declinato in circa 15 soggetti e comunicato sia all\u2019interno delle fiere di settore sia come adv in USA, Brasile, Sudafrica, Germania, Francia, Italia, Regno Unito, Est Europa, Svezia, Finlandia, Norvegia, Danimarca, Repubblica Ceca.<\/p>\n\n\n\n<p>Trelleborg ha affidato ad Armando Testa, dopo un approfondimento strategico&nbsp;nel 2021, il riposizionamento del proprio brand che si occupa di pneumatici e ruote complete, offrendo soluzioni avanzate per i professionisti nel campo dell\u2019agricoltura, movimentazione materiali ed edilizia, sempre mantenendo il rispetto per l\u2019ecosistema.&nbsp;<\/p>\n\n\n\n<p>Credits:<\/p>\n\n\n\n<p>Direzione Creativa: Raffaele Balducci<\/p>\n\n\n\n<p>Team creativo: Davide Cortese e Marta Foli<\/p>\n\n\n\n<p>Servizio Clienti: Veronica Casalis<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"722\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/EMR1051_2022-1024x722.jpg\" alt=\"\" data-id=\"5771\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5771\" class=\"wp-image-5771\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/EMR1051_2022-1024x722.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/EMR1051_2022-800x564.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/EMR1051_2022-768x541.jpg 768w, 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1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/GirodItalia_2022-800x566.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/GirodItalia_2022-768x543.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/GirodItalia_2022-100x70.jpg 100w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/GirodItalia_2022-696x492.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/GirodItalia_2022-1068x755.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/GirodItalia_2022-594x420.jpg 594w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/GirodItalia_2022-1320x933.jpg 1320w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/GirodItalia_2022.jpg 1754w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"722\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/MPT1000PT_2022-1024x722.jpg\" alt=\"\" data-id=\"5773\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5773\" class=\"wp-image-5773\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/MPT1000PT_2022-1024x722.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/MPT1000PT_2022-800x564.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/MPT1000PT_2022-768x541.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/MPT1000PT_2022-100x70.jpg 100w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/MPT1000PT_2022-696x491.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/MPT1000PT_2022-1068x753.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/MPT1000PT_2022-596x420.jpg 596w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/MPT1000PT_2022.jpg 1240w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"722\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/XP1000_2022-1024x722.jpg\" alt=\"\" data-id=\"5774\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5774\" class=\"wp-image-5774\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/XP1000_2022-1024x722.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/XP1000_2022-800x564.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/XP1000_2022-768x541.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/XP1000_2022-100x70.jpg 100w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/XP1000_2022-696x491.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/XP1000_2022-1068x753.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/XP1000_2022-596x420.jpg 596w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/XP1000_2022.jpg 1240w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Agenzia Armando Testa&nbsp;firma la campagna&nbsp;\u201cWinning performance for every challenge\u201d per raccontare la partnership tra Trelleborg e il Giro d\u2019Italia 2022. L\u2019immagine rappresenta una sintesi visiva basata sul colore rosa che identifica la maglia dei campioni del Giro, ed esalta e \u201cveste\u201d la performance imbattibile dello pneumatico.&nbsp; La campagna \u00e8 stata pianificata sia su digital sia [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trelleborg e Armando Testa insieme su ogni terreno. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/trelleborg-e-armando-testa-insieme-su-ogni-terreno\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Trelleborg e Armando Testa insieme su ogni terreno. - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"L\u2019Agenzia Armando Testa&nbsp;firma la campagna&nbsp;\u201cWinning performance for every challenge\u201d per raccontare la partnership tra Trelleborg e il Giro d\u2019Italia 2022. 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