{"id":5798,"date":"2022-05-27T12:27:36","date_gmt":"2022-05-27T10:27:36","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=5798"},"modified":"2022-05-27T12:27:40","modified_gmt":"2022-05-27T10:27:40","slug":"amuchina-gel-xgerm-e-il-nuovo-amuchina-spray-di-angelini-pharma-protagonisti-del-nuovo-spot-firmato-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/amuchina-gel-xgerm-e-il-nuovo-amuchina-spray-di-angelini-pharma-protagonisti-del-nuovo-spot-firmato-armando-testa\/","title":{"rendered":"Amuchina Gel Xgerm e il nuovo Amuchina Spray di Angelini Pharma protagonisti del nuovo spot firmato Armando Testa."},"content":{"rendered":"\n<p>Amuchina, storico disinfettante commercializzato da Angelini Pharma, aggiunge un nuovo capitolo alla sua campagna di comunicazione e racconta al grande pubblico il lancio di un\u2019attesa novit\u00e0: il nuovo Amuchina Spray Disinfettante per Ambienti, Oggetti e Tessuti che va ad affiancarsi al gel disinfettante per le mani Amuchina Gel Xgerm.&nbsp;<\/p>\n\n\n\n<p>Nella nuova campagna, ideata da Armando Testa, viene mostrata attraverso l\u2019uso dello split screen una famiglia composta da pap\u00e0, mamma e figlia che al supermercato, al parco, al lavoro e sui mezzi pubblici usano quando serve Amuchina Gel Xgerm sulle mani e Amuchina Spray Disinfettante su oggetti come carrelli, panchine, scrivanie e zaini.<\/p>\n\n\n\n<p>Come sottolineato anche dal titolo della campagna \u201cPi\u00f9 protezione quando serve\u201d il segno grafico +, ricavato dal logo Amuchina, accompagna e sigla tutte le scene del film, sottolineando l\u2019unione tra la classica protezione di Gel Xgerm e quella della novit\u00e0 dello Spray.<\/p>\n\n\n\n<p>La nuova campagna \u00e8 on air su Tv, Web, Social, Digital Out Of Home e su riviste di settore. La produzione dello spot \u00e8 stata curata da Armando Testa Studios, regia di Nico Malaspina.<\/p>\n\n\n\n<p>Credits:<\/p>\n\n\n\n<p>Direzione creativa esecutiva: Georgia Ferraro, Nicola Cellemme<\/p>\n\n\n\n<p>Creative Team: Cristina Macchi, Chiara Demichelis<\/p>\n\n\n\n<p>Account Team: Raffaele Reinerio, Matteo De Don\u00e0, Chiara Bonet<\/p>\n\n\n\n<p>Casa di produzione: Armando Testa Studios<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-2 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"555\" height=\"768\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/AC00417_AMUCHINA_pag-stampa_26x36_CA04_HD-555x768.jpg\" alt=\"\" data-id=\"5804\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5804\" class=\"wp-image-5804\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/AC00417_AMUCHINA_pag-stampa_26x36_CA04_HD-555x768.jpg 555w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/AC00417_AMUCHINA_pag-stampa_26x36_CA04_HD-433x600.jpg 433w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/AC00417_AMUCHINA_pag-stampa_26x36_CA04_HD-768x1063.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/AC00417_AMUCHINA_pag-stampa_26x36_CA04_HD-696x964.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/AC00417_AMUCHINA_pag-stampa_26x36_CA04_HD-1068x1479.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/AC00417_AMUCHINA_pag-stampa_26x36_CA04_HD-303x420.jpg 303w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/AC00417_AMUCHINA_pag-stampa_26x36_CA04_HD-1320x1827.jpg 1320w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/AC00417_AMUCHINA_pag-stampa_26x36_CA04_HD.jpg 1535w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"397\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/Keyvisual-Campagna.jpeg\" alt=\"\" data-id=\"5799\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5799\" class=\"wp-image-5799\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/Keyvisual-Campagna.jpeg 640w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/Keyvisual-Campagna-356x220.jpeg 356w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Amuchina, storico disinfettante commercializzato da Angelini Pharma, aggiunge un nuovo capitolo alla sua campagna di comunicazione e racconta al grande pubblico il lancio di un\u2019attesa novit\u00e0: il nuovo Amuchina Spray Disinfettante per Ambienti, Oggetti e Tessuti che va ad affiancarsi al gel disinfettante per le mani Amuchina Gel Xgerm.&nbsp; Nella nuova campagna, ideata da Armando [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amuchina Gel Xgerm e il nuovo Amuchina Spray di Angelini Pharma protagonisti del nuovo spot firmato Armando Testa. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/amuchina-gel-xgerm-e-il-nuovo-amuchina-spray-di-angelini-pharma-protagonisti-del-nuovo-spot-firmato-armando-testa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Amuchina Gel Xgerm e il nuovo Amuchina Spray di Angelini Pharma protagonisti del nuovo spot firmato Armando Testa. - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Amuchina, storico disinfettante commercializzato da Angelini Pharma, aggiunge un nuovo capitolo alla sua campagna di comunicazione e racconta al grande pubblico il lancio di un\u2019attesa novit\u00e0: il nuovo Amuchina Spray Disinfettante per Ambienti, Oggetti e Tessuti che va ad affiancarsi al gel disinfettante per le mani Amuchina Gel Xgerm.&nbsp; 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