{"id":5811,"date":"2022-05-31T12:38:22","date_gmt":"2022-05-31T10:38:22","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=5811"},"modified":"2022-05-31T12:43:32","modified_gmt":"2022-05-31T10:43:32","slug":"daikin-e-armando-testa-di-nuovo-insieme-per-il-benessere-puro","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/daikin-e-armando-testa-di-nuovo-insieme-per-il-benessere-puro\/","title":{"rendered":"Daikin e Armando Testa: di nuovo insieme per il benessere puro"},"content":{"rendered":"\n<p>Con il lancio del nuovo climatizzatore Emura, le strade di Daikin e Armando Testa&nbsp;tornano a incrociarsi.<\/p>\n\n\n\n<p>Un gradito ritorno per l\u2019Agenzia, scelta come partner creativo dopo un pitch.<\/p>\n\n\n\n<p>La campagna ha preso il via in questi giorni su canali digitali e stampa periodica.<\/p>\n\n\n\n<p>Per raccontare il nuovo climatizzatore di casa Daikin, vero gioiello di design e di tecnologia, l\u2019idea \u00e8 stata quella di puntare su un film fortemente simbolico.<\/p>\n\n\n\n<p>In una casa dalle alte pareti, fatta di materiali naturali e immersa nel verde, una giovane protagonista entra in scena e si accomoda sul suo elegante divano. Un\u2019azione apparentemente normalissima fino a quando non accende Emura con il telecomando: a questo punto, in maniera del tutto inattesa e spettacolare, inizia a librarsi per la stanza.<\/p>\n\n\n\n<p>L\u2019aria fresca che proviene dal climatizzatore la rilassa e la solleva. Letteralmente.&nbsp;<\/p>\n\n\n\n<p>Una sensazione di purezza nuova, quel \u201cbellissimo respiro per te e per l\u2019ambiente\u201d che si genera ogni volta grazie alle caratteristiche del prodotto: silenziosit\u00e0 assoluta, basso impatto,&nbsp;risparmio energetico.<\/p>\n\n\n\n<p>La danza nell\u2019aria si conclude infine con il key frame della campagna: la protagonista sospesa contro il cielo, al centro del suo soggiorno che non ha soffitto. L\u2019apice del benessere puro.<\/p>\n\n\n\n<p>La campagna \u00e8 stata prodotta da Little Bull Studios e pianificata da Media Italia.<\/p>\n\n\n\n<p>Credits Armando Testa:<\/p>\n\n\n\n<p>Direzione Creativa Esecutiva: Michele Mariani.<\/p>\n\n\n\n<p>Direzione Creativa: Federico Bonenti, Andrea Lantelme.&nbsp;<\/p>\n\n\n\n<p>Servizio Clienti: Tiziano Travo, Martina Conterio.<\/p>\n\n\n\n<p>Casa di Produzione: Little Bull Studios<\/p>\n\n\n\n<p>Regia: Giorgio Neri.<\/p>\n\n\n\n<p>Fotografo: Andrea Melcangi.<\/p>\n\n\n\n<p>CdP musicale: Opera Music.<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"579\" height=\"768\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/Daikin_Emura-579x768.jpeg\" alt=\"\" data-id=\"5812\" data-link=\"https:\/\/newsroom.armandotesta.it\/en\/?attachment_id=5812\" class=\"wp-image-5812\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/Daikin_Emura-579x768.jpeg 579w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/Daikin_Emura-452x600.jpeg 452w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/Daikin_Emura-768x1019.jpeg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/Daikin_Emura-696x923.jpeg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/Daikin_Emura-1068x1417.jpeg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/Daikin_Emura-317x420.jpeg 317w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/Daikin_Emura-1920x2547.jpeg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/Daikin_Emura-1320x1751.jpeg 1320w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/4-1-1024x576.jpg\" alt=\"\" data-id=\"5813\" data-link=\"https:\/\/newsroom.armandotesta.it\/en\/?attachment_id=5813\" class=\"wp-image-5813\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/4-1-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/4-1-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/4-1-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/4-1-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/4-1-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/4-1-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/4-1.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/4-1-1320x743.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/pack-1024x576.jpg\" alt=\"\" data-id=\"5814\" data-link=\"https:\/\/newsroom.armandotesta.it\/en\/?attachment_id=5814\" class=\"wp-image-5814\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/pack-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/pack-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/pack-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/pack-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/pack-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/pack-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/pack.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/pack-1320x743.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/mPwh8kcDehQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Con il lancio del nuovo climatizzatore Emura, le strade di Daikin e Armando Testa&nbsp;tornano a incrociarsi. Un gradito ritorno per l\u2019Agenzia, scelta come partner creativo dopo un pitch. La campagna ha preso il via in questi giorni su canali digitali e stampa periodica. Per raccontare il nuovo climatizzatore di casa Daikin, vero gioiello di design [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Daikin e Armando Testa: di nuovo insieme per il benessere puro - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/daikin-e-armando-testa-di-nuovo-insieme-per-il-benessere-puro\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Daikin e Armando Testa: di nuovo insieme per il benessere puro - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Con il lancio del nuovo climatizzatore Emura, le strade di Daikin e Armando Testa&nbsp;tornano a incrociarsi. Un gradito ritorno per l\u2019Agenzia, scelta come partner creativo dopo un pitch. La campagna ha preso il via in questi giorni su canali digitali e stampa periodica. Per raccontare il nuovo climatizzatore di casa Daikin, vero gioiello di design [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/4-1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Piizzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/daikin-e-armando-testa-di-nuovo-insieme-per-il-benessere-puro\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/daikin-e-armando-testa-di-nuovo-insieme-per-il-benessere-puro\/\",\"name\":\"Daikin e Armando Testa: di nuovo insieme per il benessere puro - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2022-05-31T10:38:22+00:00\",\"dateModified\":\"2022-05-31T10:43:32+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/daikin-e-armando-testa-di-nuovo-insieme-per-il-benessere-puro\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/it\/daikin-e-armando-testa-di-nuovo-insieme-per-il-benessere-puro\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/daikin-e-armando-testa-di-nuovo-insieme-per-il-benessere-puro\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Daikin e Armando Testa: di nuovo insieme per il benessere puro\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\",\"name\":\"Anna Piizzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"caption\":\"Anna Piizzi\"},\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Daikin e Armando Testa: di nuovo insieme per il benessere puro - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/daikin-e-armando-testa-di-nuovo-insieme-per-il-benessere-puro\/","twitter_card":"summary_large_image","twitter_title":"Daikin e Armando Testa: di nuovo insieme per il benessere puro - AT News Room","twitter_description":"Con il lancio del nuovo climatizzatore Emura, le strade di Daikin e Armando Testa&nbsp;tornano a incrociarsi. Un gradito ritorno per l\u2019Agenzia, scelta come partner creativo dopo un pitch. La campagna ha preso il via in questi giorni su canali digitali e stampa periodica. Per raccontare il nuovo climatizzatore di casa Daikin, vero gioiello di design [&hellip;]","twitter_image":"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/05\/4-1.jpg","twitter_creator":"@ArmandoTestaSpA","twitter_site":"@ArmandoTestaSpA","twitter_misc":{"Scritto da":"Anna Piizzi","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/newsroom.armandotesta.it\/it\/daikin-e-armando-testa-di-nuovo-insieme-per-il-benessere-puro\/","url":"https:\/\/newsroom.armandotesta.it\/it\/daikin-e-armando-testa-di-nuovo-insieme-per-il-benessere-puro\/","name":"Daikin e Armando Testa: di nuovo insieme per il benessere puro - AT News Room","isPartOf":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#website"},"datePublished":"2022-05-31T10:38:22+00:00","dateModified":"2022-05-31T10:43:32+00:00","author":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346"},"breadcrumb":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/daikin-e-armando-testa-di-nuovo-insieme-per-il-benessere-puro\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsroom.armandotesta.it\/it\/daikin-e-armando-testa-di-nuovo-insieme-per-il-benessere-puro\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/newsroom.armandotesta.it\/it\/daikin-e-armando-testa-di-nuovo-insieme-per-il-benessere-puro\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsroom.armandotesta.it\/it\/"},{"@type":"ListItem","position":2,"name":"Daikin e Armando Testa: di nuovo insieme per il benessere puro"}]},{"@type":"WebSite","@id":"https:\/\/newsroom.armandotesta.it\/it\/#website","url":"https:\/\/newsroom.armandotesta.it\/it\/","name":"AT News Room","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346","name":"Anna Piizzi","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g","caption":"Anna Piizzi"},"url":"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/"}]}},"_links":{"self":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/5811\/"}],"collection":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/users\/5\/"}],"replies":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/comments\/?post=5811"}],"version-history":[{"count":2,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/5811\/revisions\/"}],"predecessor-version":[{"id":5816,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/5811\/revisions\/5816\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/media\/5813\/"}],"wp:attachment":[{"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/media\/?parent=5811"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/it\/wp-json\/wp\/v2\/tags\/?post=5811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}