{"id":6006,"date":"2022-09-19T17:22:18","date_gmt":"2022-09-19T15:22:18","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=6006"},"modified":"2022-09-19T17:22:24","modified_gmt":"2022-09-19T15:22:24","slug":"quando-il-mal-di-testa-forte-non-molla-la-presa-momentact-firma-la-creativita-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/quando-il-mal-di-testa-forte-non-molla-la-presa-momentact-firma-la-creativita-armando-testa\/","title":{"rendered":"Quando il mal di testa forte non molla la presa\u2026 Momentact! Firma la creativit\u00e0 Armando Testa"},"content":{"rendered":"\n<p>Torna in comunicazione Momentact, la soluzione della gamma Moment che pu\u00f2 liberare rapidamente dal mal di testa forte, simbolicamente&nbsp;rappresentato&nbsp;dall\u2019iconica e famosa morsa rossa che non molla facilmente la presa.<\/p>\n\n\n\n<p>La creativit\u00e0, on air dal 18 settembre sulle principali emittenti televisive e sul web nel formato 20s, \u00e8 firmata sempre dall\u2019agenzia Armando Testa, partner storico del brand Moment e di Angelini Pharma.<\/p>\n\n\n\n<p>Il film mette in scena il mal di testa forte rappresentato dalla grande morsa rossa che stringe la sua presa sulle tempie della giovane protagonista, la cui espressione ci trasmette il dolore crescente. Fino all\u2019arrivo di Momentact, che la libera dalla presa e dal dolore. La demo in 3D ci mostra nel dettaglio l\u2019ultimo arrivato della linea, Momentact in formulazione liquida, evidenziandone i plus distintivi: pronto da bere e facile da mandare gi\u00f9. L\u2019invito \u00e8 dunque quello ad agire rapidamente perch\u00e9, si sa, i bei momenti non possono aspettare! All\u2019uscita dalla demo, infatti, ritroviamo la donna finalmente sorridente e serena mentre trascorre un momento spensierato con una sua amica, immortalandolo con un simpatico selfie. Il film si chiude con la presentazione dell\u2019intera gamma, compresse, capsule molli e formulazione liquida, che permette a tutti di scegliere il Momentact pi\u00f9 adatto a s\u00e9.<\/p>\n\n\n\n<p>Il film si avvale della regia fresca ed empatica di Nico Malaspina, con la produzione di Armando Testa Studios.<\/p>\n\n\n\n<p><strong>Credits:<\/strong><\/p>\n\n\n\n<p>Executive Creative Director: Nicola Cellemme e Georgia Ferraro.<\/p>\n\n\n\n<p>Creative Team: Monica Barbalonga e Francesca Palazzo.<\/p>\n\n\n\n<p>Servizio Clienti: Raffaele Reinerio e Chiara Bonet<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-1-1024x576.png\" alt=\"\" data-id=\"6007\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=6007\" class=\"wp-image-6007\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-1-1024x576.png 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-1-800x450.png 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-1-768x432.png 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-1-696x392.png 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-1-1068x601.png 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-1-746x420.png 746w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-1-1920x1080.png 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-1-1320x743.png 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"573\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-2-1024x573.png\" alt=\"\" data-id=\"6008\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=6008\" class=\"wp-image-6008\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-2-1024x573.png 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-2-800x448.png 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-2-768x430.png 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-2-696x390.png 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-2-1068x598.png 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-2-750x420.png 750w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-2-1920x1075.png 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-2-1320x739.png 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"575\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-4-1024x575.png\" alt=\"\" data-id=\"6009\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=6009\" class=\"wp-image-6009\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-4-1024x575.png 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-4-800x449.png 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-4-768x431.png 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-4-696x391.png 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-4-1068x600.png 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-4-748x420.png 748w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-4-1920x1078.png 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-4-1320x741.png 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"575\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-3-1024x575.png\" alt=\"\" data-id=\"6010\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=6010\" class=\"wp-image-6010\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-3-1024x575.png 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-3-800x449.png 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-3-768x431.png 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-3-696x391.png 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-3-1068x600.png 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-3-748x420.png 748w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-3-1920x1078.png 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/09\/MACT-Morsa-frame-3-1320x741.png 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/TJ7RCZ00zkI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen title=\"Momentact Morsa\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Torna in comunicazione Momentact, la soluzione della gamma Moment che pu\u00f2 liberare rapidamente dal mal di testa forte, simbolicamente&nbsp;rappresentato&nbsp;dall\u2019iconica e famosa morsa rossa che non molla facilmente la presa. La creativit\u00e0, on air dal 18 settembre sulle principali emittenti televisive e sul web nel formato 20s, \u00e8 firmata sempre dall\u2019agenzia Armando Testa, partner storico del [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quando il mal di testa forte non molla la presa\u2026 Momentact! 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