{"id":6088,"date":"2022-10-25T18:11:32","date_gmt":"2022-10-25T16:11:32","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=6088"},"modified":"2022-10-28T18:21:59","modified_gmt":"2022-10-28T16:21:59","slug":"pan-di-stelle-e-armando-testa-risvegliano-tutta-la-magia-del-natale","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/it\/pan-di-stelle-e-armando-testa-risvegliano-tutta-la-magia-del-natale\/","title":{"rendered":"Pan di Stelle e Armando Testa risvegliano tutta la magia del Natale"},"content":{"rendered":"\n<p>Da sempre&nbsp;Natale&nbsp;\u00e8 il periodo pi\u00f9 magico dell\u2019anno, e&nbsp;Pan di Stelle,&nbsp;sempre protagonista di un momento che scalda i cuori di tutti, ha pensato a un progetto che valorizzi l\u2019emozione dell\u2019attesa, dimostrando che pu\u00f2 essere magica proprio come lo \u00e8 credere in un sogno.<\/p>\n\n\n\n<p>Il progetto parte con un Calendario dell\u2019Avvento molto speciale, frutto della collaborazione tra il team&nbsp;Barilla&nbsp;e Trudi, e con un film ideato da&nbsp;Armando Testa: una mini fiaba animata, creata per presentarlo al grande pubblico e risvegliare anche quest\u2019anno il sogno del Natale.<\/p>\n\n\n\n<p>Vedremo infatti la mamma e la piccola renna Cometa che hanno in serbo una sorpresa: i due fratellini restano a bocca aperta alla vista del Calendario appeso alla parete, mentre&nbsp;un fascio luminoso della stella-luna&nbsp;filtra dalla finestra facendolo risplendere. Ogni tasca simboleggia un giorno pieno di sorprese: ognuno di noi potr\u00e0 riempirle con tanti piccoli doni, tutti potranno infatti acquistare il&nbsp;Calendario dell!Avvento&nbsp;sulla piattaforma&nbsp;dedicatoate.it.<\/p>\n\n\n\n<p>Come da tradizione natalizia&nbsp;Pan di Stelle, il&nbsp;film&nbsp;\u00e8 illustrato e animato da&nbsp;Margherita Premuroso&nbsp;e prodotto da&nbsp;BRW Filmland. Il formato 15\u201d sar\u00e0&nbsp;online&nbsp;sul&nbsp;digital&nbsp;a partire dal&nbsp;24 ottobre 2022&nbsp;e, oltre alla diffusione sui canali social, la pianificazione preveder\u00e0 anche una campagna di&nbsp;influencer marketing.<\/p>\n\n\n\n<p>Dopo il successo dello scorso anno che ha visto&nbsp;Pan di Stelle&nbsp;ai vertici della classifica della ricerca&nbsp;Kantar&nbsp;dedicata agli spot del Natale, il&nbsp;love brand&nbsp;torna a scaldarci il cuore aggiungendo un tocco ancora pi\u00f9 magico: un arrangiamento speciale di&nbsp;\u201cCity of Star\u201d &#8211;&nbsp;colonna sonora ufficiale della campagna&nbsp;\u201cSogna, \u00e8 buonissimo\u201d,&nbsp;cantata per la prima volta dalle voci dei bambini.<\/p>\n\n\n\n<p>Oltre all\u2019esclusivo&nbsp;Calendario dell\u2019Avvento,&nbsp;Pan di Stelle&nbsp;presidia il momento del&nbsp;Natale&nbsp;con i&nbsp;Pack&nbsp;in edizione speciale natalizia,&nbsp;sempre ideati da Armando Testa, e con un&nbsp;concorso&nbsp;di&nbsp;Instant Win&nbsp;per vincere il set \u201cColazione da Sogno\u201d,&nbsp;in partnership con Thun.<\/p>\n\n\n\n<p>Agenzia: Armando Testa<br>Direzione Creativa: Monica Pirocca e Michela Sartorio<br>Team creativo: Giorgia Giuliano e Monica Barbalonga<br>Head of Strategy: Guglielmo Pezzino<br>Direttore Clienti: Benedetta Buzzoni<br>Account: Francesca Lo Sciuto<br>Illustrazioni e regia animazione: Margherita Premuroso<br>Casa di Produzione: BRW Filmland<br>Musica: City of Stars, La La Land &#8211; arrangiamento di OperaMusic<\/p>\n\n\n\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/10\/PdS_Natale_15sec_2022.00000236-1024x576.jpg\" alt=\"\" data-id=\"6094\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=6094\" class=\"wp-image-6094\" 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alt=\"\" data-id=\"6097\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=6097\" class=\"wp-image-6097\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/10\/PdS_Natale_15sec_2022.00000234-1024x576.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/10\/PdS_Natale_15sec_2022.00000234-800x450.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/10\/PdS_Natale_15sec_2022.00000234-768x432.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/10\/PdS_Natale_15sec_2022.00000234-696x392.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/10\/PdS_Natale_15sec_2022.00000234-1068x601.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/10\/PdS_Natale_15sec_2022.00000234-747x420.jpg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/10\/PdS_Natale_15sec_2022.00000234.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/10\/PdS_Natale_15sec_2022.00000234-1320x743.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/ZmXDxUby5ho?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen title=\"Pan di Stelle NATALE 2022\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Da sempre&nbsp;Natale&nbsp;\u00e8 il periodo pi\u00f9 magico dell\u2019anno, e&nbsp;Pan di Stelle,&nbsp;sempre protagonista di un momento che scalda i cuori di tutti, ha pensato a un progetto che valorizzi l\u2019emozione dell\u2019attesa, dimostrando che pu\u00f2 essere magica proprio come lo \u00e8 credere in un sogno. Il progetto parte con un Calendario dell\u2019Avvento molto speciale, frutto della collaborazione tra [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pan di Stelle e Armando Testa risvegliano tutta la magia del Natale - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/pan-di-stelle-e-armando-testa-risvegliano-tutta-la-magia-del-natale\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Pan di Stelle e Armando Testa risvegliano tutta la magia del Natale - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Da sempre&nbsp;Natale&nbsp;\u00e8 il periodo pi\u00f9 magico dell\u2019anno, e&nbsp;Pan di Stelle,&nbsp;sempre protagonista di un momento che scalda i cuori di tutti, ha pensato a un progetto che valorizzi l\u2019emozione dell\u2019attesa, dimostrando che pu\u00f2 essere magica proprio come lo \u00e8 credere in un sogno. 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